Mike Shapiro

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … the network, rebranded as TAPinto in 2014, has grown to 57 franchisees in Jersey and suburban New York State. A typical TAPinto owner is Jackie Lieberman, who converted the existing Westfield, N.J., site to a franchise operation in 2012. A former magazine editor, Liebnerman says her TAPintoWestfield produces 100,000 hits monthly in a community…

    Tom Grubisich/ Street Fight- 11 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … at more than 70% of our addressable audience); introduce additional digital products (e-mails, audience extension, etc.) to existing advertisers; enhance our content by adding features, improving technology and increasing community participation; and sell more effectively and efficiently, thanks to technology and experience. Mike Shapiro, founder…

    Tom Grubisich/ Street Fightin Display Mobile- 20 readers -
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