Mike Shapiro

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … the network, rebranded as TAPinto in 2014, has grown to 57 franchisees in Jersey and suburban New York State. A typical TAPinto owner is Jackie Lieberman, who converted the existing Westfield, N.J., site to a franchise operation in 2012. A former magazine editor, Liebnerman says her TAPintoWestfield produces 100,000 hits monthly in a community…

    Tom Grubisich/ Street Fight- 11 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … it largely through self-financing. Answering questions, too, is Shapiro’s New York franchisee, Brett Freeman, founder and publisher of Halston Media. Scale has been the big challenge for community news. It’s hard to do it and achieve editorial quality without homogenizing the news. How does your franchising model work at scale? Mike Shapiro…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … eyeballs to my listings and earning a percentage when the listing sells. If we believe our local ads work, let’s prove it — and make money from the result. Carll Tucker, founder and CEO of the suburban Connecticut-New York community news network Daily Voice: With 700,000 monthly unique visitors in a population of 1.76 million, unit profitability…

    Tom Grubisich/ Street Fightin Display Mobile- 19 readers -
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