Mike Shapiro

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … the network, rebranded as TAPinto in 2014, has grown to 57 franchisees in Jersey and suburban New York State. A typical TAPinto owner is Jackie Lieberman, who converted the existing Westfield, N.J., site to a franchise operation in 2012. A former magazine editor, Liebnerman says her TAPintoWestfield produces 100,000 hits monthly in a community…

    Tom Grubisich/ Street Fight- 8 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … audiences and then realized they needed to build sustainable revenue sources. While many did not, many did — and this provides a playbook (advertising, events, membership, direct-response and even symbiotic relationships for joint gain) for current and entrant entrepreneurs. The second reflects the growing importance of maximizing the value of non…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -