Mike Shapiro

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … keeping the site truly local for their community and building a profitable business opportunity for the right candidates. Our model is scalable and sustainable. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 5 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … conglomerates possess at the local level. For example, we operate 15 hyperlocal TAPinto websites in Union County in suburban New Jersey alone. That represents 80 percent of the municipalities and 90 percent of the population. No other media organization can claim it has a network of over a dozen local reporters on such a scale. This network example…

    Tom Grubisich/ Street Fight- 12 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    …-locally sold ad inventory through programmatic buying, and the need to streamline the local-media industry for major buyers (think Honda and P&G) to buy brand-safe, viewable inventory with upscale audiences at huge scale. This not only builds revenue on the programmatic side, it also creates upward pressure on rate and forces local sales teams…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -