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In 2008, suburban New Jerseyans Mike and Lauryn Shapiro saw their 1-year-old son come through risky open-heart surgery successfully. Filled with gratitude, Mike scrapped his career as a litigation attorney in Manhattan and he and and wife decided to instead pursue a future built around social good.
… TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do…
… at more than 70% of our addressable audience); introduce additional digital products (e-mails, audience extension, etc.) to existing advertisers; enhance our content by adding features, improving technology and increasing community participation; and sell more effectively and efficiently, thanks to technology and experience. Mike Shapiro, founder…