Mike Stelzner

  • #21: How to Set Goals and Create a Plan for the New Year

    … On this episode of the Online Marketing Made Easy Podcast, the focus is how to streamline the planning phase of your business so that you get all your goals set so that you’ll be ready for the New Year. If you do so, you can hit the ground running and get your year off to […] The post #21: How to Set Goals and Create a Plan for the New Year…

    Amy Porterfieldin Social EMail Content How To's- 12 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … involved. Andy Crestodina says, “A partner in content creation is a partner in content distribution.” BuzzSumo helps determine influencers in your niche. Business. Don’t forget: Your blog content must support your business or it’s useless. Even worse, it’s a waste of money. At a minimum, have landing pages to convert readers into email subscribers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 42 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … 3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 5 Social Media Content Formats Your Business Needs

    How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target audience: Which social media pla ...

    Heidi Cohen/ Heidi Cohen- 43 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    …) to sign up, subscribe, buy or whatever your business goal is into an owned media experience. Darren Rowse – Problogger, @DarrenRowse One thing that I think a lot of marketers and online content creators overlook is helping those that reach us to take the first steps. Many of us think in big pictures about the things we want to help our readers…

    Heidi Cohen/ Heidi Cohenin Social EMail- 35 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … Media Examiner editorial calendar. Create a regular video series. BuzzFeed jumped on this trend early. (Need more information about social media video?) Content Problem #5 – Missed opportunity: Content curation. Send a weekly or monthly email roundup. This should be a no brainer. In addition to being a good way to save unsubscribes who don’t want…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 26 readers -
  • Blog Post Idea Generation Any Business Can Use

    15 Blog Content Ideas With Examples And Tips Ever find yourself staring at the clock the night before a blog post is due praying for inspiration to strike? Don’t worry. You’re not alone. The goal of generating a list of blog post ideas is to get you on the path to efficient blog post creation. This helps you avoid “I don’t know what to blog.

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • US Media Consumption: Where To Find Your Audience

    … and improved distribution especially given how we consume information now. To appreciate US media usage and what it means for your marketing, let’s examine the IAB Original Digital Video Consumer Study conducted by GfK (April 2015). Due to differences in respondents, GfK’s results vary from comparable studies published by Nielsen and eMarketer yet…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
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