Mike Stelzner

  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … advertising. Many bloggers consider paying for blog post promotion heresay. But the reality your blog content needs help to stand out. Don’t pay to promote every post. Instead follow Wordstream’s Larry Kim approach. Focus on the top 1-2% of your content. Then test advertising with small budgets on Facebook and Twitter. (Use Kim’s 10 tips.) PR…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 36 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … personality!) and Kerry O’Shea Gargone of MarketingProfs. 2. Start small by tapping into other people’s audio audiences Start small with audio to get used to the medium. Become a regular listener of people you admire. Get to know them and their focus. Where appropriate, comment on and help promote their content. Be a guest on existing podcasts…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 37 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 30 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … How To Keep Your Social Media Traffic From Declining Social media is key to reaching your maximum potential audience for each piece of your content marketing. Yet, how are you supposed to succeed in driving traffic via social networks when poster child Buffer admits it has a social media #FAIL? Buffer’s social media associated traffic…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 22 readers -
  • Blog Post Idea Generation Any Business Can Use

    … content calendar is a great way to appeal to a larger audience that doesn’t necessarily like text. Social Media Examiner’s Mike Stelzner hosts a podcast every Friday where he interviews social media experts. Infographics have been hot for a while. They’re a great way of attracting attention, even if you didn’t create them. Actionable Blogging…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 31 readers -
  • US Media Consumption: Where To Find Your Audience

    … need to yield similar television results and reach when making media decisions. Actionable Internet Media Marketing Tips: Extend your other media experiences online to engage your target audience. Actionable Radio Media MarketingTips: Examine the potential for adding podcasting to your media offering. Social Media Examiner’s Mike Stelzner is a big…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
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