Mike Stelzner

  • Maximize B2B Blog Results: 10 Tactics You Need

    … they can maintain. Determine the schedule and content that work best for your business. For example, Spin Sucks’s Gini Dietrich publishes a video curation post every Saturday. It’s fun content her audience enjoys consuming. It’s entitled “Gin & Topics”, a play on her name. Test different options. Pricenomics uses a small $50 budget to A/B test…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • Audio Content Marketing: 5 Actionable Tips

    …. Enhance Promote and re-promote your audio content Add your audio content to your editorial calendar and your content promotion calendar as recurring content columns. Make your audio content a regular feature of your blog. For example, host a weekly podcast. Social Media Examiner’s Mike Stelzner hosts a weekly podcast that’s a regular feature…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 20 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 19 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … so much email, it’s a good way to stay top of mind. Create an interview series. Gini Dietrich has the Spin Inquisition and Actionable Marketing Guide has the author interview. BTW, here are 5 ways to curate blog content. Since the Buffer blog grew based on guest blog posting, it’s surprising that it’s not a core element of their content. Patel has…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 13 readers -
  • US Media Consumption: Where To Find Your Audience

    … need to yield similar television results and reach when making media decisions. Actionable Internet Media Marketing Tips: Extend your other media experiences online to engage your target audience. Actionable Radio Media MarketingTips: Examine the potential for adding podcasting to your media offering. Social Media Examiner’s Mike Stelzner is a big…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • 36 Tools and Tips for Social Media Marketers

    … on their personal news feeds and timelines too. You can also add a location or call to action to your videos within Facebook. #33: Facebook Debugger Have you ever shared content from your blog or website on Facebook, but found it doesn’t pull the correct information? Are the graphics or text shared either incorrect or outdated? Have you heard about…

    Michael Stelzner/ Social Media Examinerin Twitter- 38 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … presentations. SlideShare can handle most content formats. Rather create a related, visual version of your content for SlideShare to attract attention and drive additional readership to your main content. Guy Kawasaki, an original member of LinkedIn publishing, shared that he always creates a related SlideShare to extend the reach of his content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
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