Mike Stelzner

  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … 3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • 5 Social Media Content Formats Your Business Needs

    ….) Actionable social media content format tips to improve video use: Create branded intro and conclusion. Include branded visuals and sound to build consistency and an audience. Tape live events and conferences to expand your reach. Start using video to build your skills. Follow Jay Baer’s example. 4. Social Media Content Format: Audio Supported by Apple’s…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … section of experts across social media platforms and content formats. Further, regardless of their focus, Social Media Marketing World 2016 presenters all bring their A game to the conference. To help you, I asked theSocial Media Marketing World 2016 influencers to answer this short question: What one social media tactic do you recommend…

    Heidi Cohen/ Heidi Cohenin Social EMail- 20 readers -
  • Buffer Is Losing Social Media Traffic: Are You?

    … different content formats increases your audience. It’s distributed on different platforms giving you more exposure and it reaches people who don’t like to read. Expand your content with a podcast. BTW, Social Media Examiner’s Mike Stelzner has considered podcasting the untapped media entity for several years. His podcast is a weekly fixture in the Social…

    Heidi Cohen/ Heidi Cohenin Social Content YouTube- 14 readers -
  • US Media Consumption: Where To Find Your Audience

    … need to yield similar television results and reach when making media decisions. Actionable Internet Media Marketing Tips: Extend your other media experiences online to engage your target audience. Actionable Radio Media MarketingTips: Examine the potential for adding podcasting to your media offering. Social Media Examiner’s Mike Stelzner is a big…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … presentations. SlideShare can handle most content formats. Rather create a related, visual version of your content for SlideShare to attract attention and drive additional readership to your main content. Guy Kawasaki, an original member of LinkedIn publishing, shared that he always creates a related SlideShare to extend the reach of his content…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
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