• Study: As Smartphone Use Increases, Are You Wasting Money on TV Ads?

    … Most likely, the television is no longer the dominant screen in your target audience’s household. A comprehensive new study by Yahoo Advertising finds that not only is mobile use on the rise (while TV is declining), but mobile ads achieve a more emotional response than traditional television spots. Yahoo found that in 2015, 53 percent…

    Justin Lafferty/ AllTwitter- 23 readers -
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