• Study: As Smartphone Use Increases, Are You Wasting Money on TV Ads?

    …. Yahoo found that advertising during primetime actually makes people more responsive to ads. Among Millennials, Yahoo saw a 13 percent lift in emotional response to mobile ads among multitaskers (this figure was 6 percent for Gen X multitaskers). Even though the television is the most-watched screen, many people are paying more attention…

    Justin Lafferty/ AllTwitter- 20 readers -
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