Millennial

  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More... The post Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper appeared first on Dex Media. …

    Dex Media- 16 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … percent of 18-34 year-olds seek out opinions from others before purchasing, according to research from Mintel. And while a business owner may cringe at the thought of public-facing negative comments, online reviews provide an opportunity to get unfiltered, honest feedback about what your customers think of their experiences. Mine the reviews on sites…

    Marketing Technology Blog- 33 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    … to make a purchase based on social media referrals Tweet This! 78% of respondents said that companie’s social media posts impact their purchases Tweet This! 4 in 10 social media users have purchased an item after sharing or favoriting it on social media Tweet This! E-commerce orders coming from social media grew 202% in 2014 alone Tweet…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • If You Serve Mellennials, You Better Be Serving Video

    … Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique. Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    … 5 Key Millennial Marketing Tips Based On Research Millennials now outnumber boomers. Dear marketers, while numbers vary based on how different organizations bracket the age groups, have no doubt that millennials are ascendent. And they think very differently from previous generations. As Ann Handley and C.C. Chapman point out in Content Rules…

    Heidi Cohen/ Heidi Cohen- 47 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …. To better understand this key buying segment, here’s what US millennials are like according to Pew Internet Research : 43% of millennials are non-white, attributable to high Hispanic and Asian immigration. 33% of millennials (ages 26 to 33) have college degree or higher. 67% of recent bachelor’s degree recipients have outstanding student…

    Heidi Cohen/ Heidi Cohenin Social How To's- 20 readers -
  • 5 Easy Ways To Market To Millennials [Research]

    …Millennials: How To Connect With This Key Demographic Baffled by how to market to millennials? Maybe the problem is your marketing not your audience. That’s what SDL’s March 2014 survey of 300 US respondents aged 18-36 (specifically those born between 1978 and 1996) entitled “Understanding Millennials” indicates. Roughly 1 in 4 people in the US…

    Heidi Cohen/ Heidi Cohen- 23 readers -
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