Millennial

  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More... The post Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper appeared first on Dex Media. …

    Dex Media- 16 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted…

    Marketing Technology Blog- 33 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    … This! And as the market ages and web savvy consumers build their incomes, we’re going to continue to see growth in the impact of social media on traffic and conversions. 74% of millennials rely on social media to guide purchasing decisions Tweet This!. It’s worth noting that 85% of all orders from social media came from Facebook! With your users…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Millennials are looking to make considered purchases for them and their families. Download the Milestone Millennials ebook from Netsertive for a deeper dive! About Netsertive Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • If You Serve Mellennials, You Better Be Serving Video

    … comfortable consuming video… not just funny YouTube videos… actual brand and productized videos. Here are some highlights that Animoto found in the study 80 percent of millennials consider video content when researching a purchase decision 7 out of 10 millennials are likely to watch a company video when shopping online 76 percent of millennials…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    … 5 Key Millennial Marketing Tips Based On Research Millennials now outnumber boomers. Dear marketers, while numbers vary based on how different organizations bracket the age groups, have no doubt that millennials are ascendent. And they think very differently from previous generations. As Ann Handley and C.C. Chapman point out in Content Rules…

    Heidi Cohen/ Heidi Cohen- 47 readers -
  • How To Use Social Media To Attract Millennial Buyers

    … target market. Don’t assume that you can treat them as one homogeneous segment. BUT millennials grew up on social media. 81% of millennials are on Facebook and their median friend count is 250. 55% of millennials have posted a “selfie” on a social media site. To better understand this marketing audience, ShareThis analyzed 58 million…

    Heidi Cohen/ Heidi Cohenin Social How To's- 21 readers -
  • 5 Easy Ways To Market To Millennials [Research]

    …Millennials: How To Connect With This Key Demographic Baffled by how to market to millennials? Maybe the problem is your marketing not your audience. That’s what SDL’s March 2014 survey of 300 US respondents aged 18-36 (specifically those born between 1978 and 1996) entitled “Understanding Millennials” indicates. Roughly 1 in 4 people in the US…

    Heidi Cohen/ Heidi Cohen- 23 readers -
Get the top posts daily into your mailbox!