Millennial

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … tailored purchasing recommendations for that user. And there’s no reason your business can’t tap into this type of data analytics, even if you run a brick-and-mortar operation. For example, we developed an algorithm with nearly 1,000 variables that helps car dealers understand the types of vehicles that their customers are most likely to buy…

    Marketing Technology Blog- 27 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    … coming in through the side door, it’s time to start focusing on optimizing other pages besides just your homepage and checkout page before it’s too late. InstartLogic offers an application delivery platform that leverages machine learning to optimize performance and utilizes a CDN for delivery. With a continuous system that intelligently learns the application behavior, performance optimizations will be smarter, not harder, and you can spend more time improving the customer experience across the front door and side door. …

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to another expert who has done a ton of research…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • If You Serve Mellennials, You Better Be Serving Video

    … to. If you’re targeting this age group – either for products or for employment – you do have to have a specific strategy. What’s a Millenial? A millennial is a person reaching young adulthood around the year 2000; a Generation Y’er. I thought this infographic was worth sharing because it speaks directly to one key… video. Millennials are very…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    …, millennials see themselves as different from their parents. 69% of millennials crave adventure. Millennials count their worth in terms of experiences. 25% of millennials are parents according to Millennial Marketing Research. BTW, here are 30 millennial demographic insights with charts. How to market to millennials Barkley research uncovered…

    Heidi Cohen/ Heidi Cohen- 44 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs…

    Heidi Cohen/ Heidi Cohenin Social How To's- 19 readers -
  • 5 Easy Ways To Market To Millennials [Research]

    …Millennials: How To Connect With This Key Demographic Baffled by how to market to millennials? Maybe the problem is your marketing not your audience. That’s what SDL’s March 2014 survey of 300 US respondents aged 18-36 (specifically those born between 1978 and 1996) entitled “Understanding Millennials” indicates. Roughly 1 in 4 people in the US…

    Heidi Cohen/ Heidi Cohen- 20 readers -
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