Millennial

  • Rethink Social Media’s Impact on Traffic and Commerce

    … This! And as the market ages and web savvy consumers build their incomes, we’re going to continue to see growth in the impact of social media on traffic and conversions. 74% of millennials rely on social media to guide purchasing decisions Tweet This!. It’s worth noting that 85% of all orders from social media came from Facebook! With your users…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • If You Serve Mellennials, You Better Be Serving Video

    … Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique. Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    … 5 Key Millennial Marketing Tips Based On Research Millennials now outnumber boomers. Dear marketers, while numbers vary based on how different organizations bracket the age groups, have no doubt that millennials are ascendent. And they think very differently from previous generations. As Ann Handley and C.C. Chapman point out in Content Rules…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …. To better understand this key buying segment, here’s what US millennials are like according to Pew Internet Research : 43% of millennials are non-white, attributable to high Hispanic and Asian immigration. 33% of millennials (ages 26 to 33) have college degree or higher. 67% of recent bachelor’s degree recipients have outstanding student…

    Heidi Cohen/ Heidi Cohenin Social How To's- 14 readers -
  • 5 Easy Ways To Market To Millennials [Research]

    …Millennials: How To Connect With This Key Demographic Baffled by how to market to millennials? Maybe the problem is your marketing not your audience. That’s what SDL’s March 2014 survey of 300 US respondents aged 18-36 (specifically those born between 1978 and 1996) entitled “Understanding Millennials” indicates. Roughly 1 in 4 people in the US…

    Heidi Cohen/ Heidi Cohen- 15 readers -
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