• Rethink Social Media’s Impact on Traffic and Commerce

    … This! And as the market ages and web savvy consumers build their incomes, we’re going to continue to see growth in the impact of social media on traffic and conversions. 74% of millennials rely on social media to guide purchasing decisions Tweet This!. It’s worth noting that 85% of all orders from social media came from Facebook! With your users…

    Douglas Karr/ Marketing Technology Blog- 4 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to another expert who has done a ton of research…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • If You Serve Mellennials, You Better Be Serving Video

    … follow brands on YouTube 60 percent of millennials prefer to watch a company video over reading a company newsletter There are 80 million millennials in the U.S. alone and their craving for online video as a preferred communication channel is growing. ​Video is an effective way for businesses to share their brand voice and story.Brad Jefferson, CEO and co-founder of Animoto For more details, download Animoto’s Online and Social Video Marketing Study, based on responses from 1,051 consumers. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    … 5 Key Millennial Marketing Tips Based On Research Millennials now outnumber boomers. Dear marketers, while numbers vary based on how different organizations bracket the age groups, have no doubt that millennials are ascendent. And they think very differently from previous generations. As Ann Handley and C.C. Chapman point out in Content Rules…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs…

    Heidi Cohen/ Heidi Cohenin Social How To's- 12 readers -
  • 5 Easy Ways To Market To Millennials [Research]

    …Millennials: How To Connect With This Key Demographic Baffled by how to market to millennials? Maybe the problem is your marketing not your audience. That’s what SDL’s March 2014 survey of 300 US respondents aged 18-36 (specifically those born between 1978 and 1996) entitled “Understanding Millennials” indicates. Roughly 1 in 4 people in the US…

    Heidi Cohen/ Heidi Cohen- 11 readers -
Get the top posts daily into your mailbox!