Millennial Advertising

  • 3 Tips to Clarify the Confusion of Marketing to Millennials

    …. Simon Sinek put it very direct and eloquently when he said at a TedX Conference: People don’t buy WHAT you do, they buy WHY you do it. Ask your marketing team, are we marketing what we do or why we do it? The millennial demographic has everything at their fingertips for connecting, shopping and comparing, so they do not always need all…

    Marketing Technology Blog- 4 readers -
  • Millennials are Changing Advertising – Are You Listening?

    … Great piece on Millennials and their impact on advertising in Wired’s website. In the piece, writer Darren Ross, EVP of Digital Insights at Fluent observes that some of the traditional aspects of advertising that have been around since the days of Don Draper are now gone. Yes, Millennials are changing advertising for the better. His key point…

    Daily Conversions- 6 readers -
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