Millennial Advertising

  • 3 Tips to Clarify the Confusion of Marketing to Millennials

    … What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, self­aware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can…

    Marketing Technology Blog- 6 readers -
  • Millennials are Changing Advertising – Are You Listening?

    … Great piece on Millennials and their impact on advertising in Wired’s website. In the piece, writer Darren Ross, EVP of Digital Insights at Fluent observes that some of the traditional aspects of advertising that have been around since the days of Don Draper are now gone. Yes, Millennials are changing advertising for the better. His key point…

    Daily Conversions- 6 readers -