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… According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode well for the ads that support them. As a result, more and more brands are turning to influencer marketing to establish meaningful connections with their target audiences. It’s…
A recent survey of 1,300 millennials confirmed one of my longtime suspicions: I am the only person born after 1980 who still reads the news in print. Or something close to that. I’m generally cautious of generalizations about generations, but the new study, from research and consulting firm Millennial Branding (on behalf of Elite Daily), has me convinced that at least some o ...