Millennial Marketing

  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 14 readers -
  • 3 Tips to Clarify the Confusion of Marketing to Millennials

    … What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, self­aware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can…

    Marketing Technology Blog- 5 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 17 readers -
  • 4 Ways Banks Can Reach Millennials

    …, social responsiveness is now being championed by the c-suite. Bank of New York Mellon CEO Gerald Hassell and John Thiel, Head of Merrill Lynch Wealth Management, both discussed deeply involved in crafting messages through social and digital channels. “The instantaneous feedback is fantastic,” Hassel said. A few firms, including Wells Fargo…

    The Content Strategistin Social Content Twitter YouTube- 6 readers -
  • How ‘Zines Help Big Brands Keep It Real

    …, and naturally, Nike wanted to focus on the company’s three young superstars, Neymar Jr., Jack Wilshere, and Dani Osvaldo. They tapped Brooklyn-based content agency Doubleday & Cartwright to help, and the humbly-sized group of creatives took on the challenge by commissioning original lifestyle photography by Christopher Anderson to supplement…

    The Content Strategistin Content How To's- 13 readers -
Get the top posts daily into your mailbox!
More from around the web