Millennial Marketing

  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 18 readers -
  • 3 Tips to Clarify the Confusion of Marketing to Millennials

    …. Simon Sinek put it very direct and eloquently when he said at a TedX Conference: People don’t buy WHAT you do, they buy WHY you do it. Ask your marketing team, are we marketing what we do or why we do it? The millennial demographic has everything at their fingertips for connecting, shopping and comparing, so they do not always need all…

    Marketing Technology Blog- 6 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 18 readers -
  • 4 Ways Banks Can Reach Millennials

    …,” Marty Willis, Chief Marketing Officer, OppenheimerFunds, added. Millennials also have new behaviors that present special challenges for financial marketers. Luckily for finance content marketers, LinkedIn’s conference provided plenty of tips for engaging this valuable audience. 1. Be social Saying a company needs a presence in social media might…

    The Content Strategistin Social Content Twitter YouTube- 6 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … While growing up in an age of Facebook ads, millennials and post-millennials have become very good at discerning which brands actually understand them and which ones are just trying to hijack the latest trend. For brands, that presents a problem. Coming across as “authentic” or “genuine” can feel like an impossible task. One tactic that works…

    The Content Strategistin Content How To's- 14 readers -
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