Millennial Marketing

  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 18 readers -
  • 3 Tips to Clarify the Confusion of Marketing to Millennials

    … What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, self­aware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can…

    Marketing Technology Blog- 6 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Millennials are looking to make considered purchases for them and their families. Download the Milestone Millennials ebook from Netsertive for a deeper dive! About Netsertive Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … focusing on just targeting by age demographic, we should be thinking about psychographics; what kind of attitudes do the most engaged users have? There’s a subset in every generation cohort that’s characterized by mindset rather than age: “Gen C.” It’s not a new term, but it’s good to be reminded of it, especially as “content marketing” also starts…

    Relevancein Content- 18 readers -
  • 4 Ways Banks Can Reach Millennials

    …,” Marty Willis, Chief Marketing Officer, OppenheimerFunds, added. Millennials also have new behaviors that present special challenges for financial marketers. Luckily for finance content marketers, LinkedIn’s conference provided plenty of tips for engaging this valuable audience. 1. Be social Saying a company needs a presence in social media might…

    The Content Strategistin Social Content Twitter YouTube- 6 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … While growing up in an age of Facebook ads, millennials and post-millennials have become very good at discerning which brands actually understand them and which ones are just trying to hijack the latest trend. For brands, that presents a problem. Coming across as “authentic” or “genuine” can feel like an impossible task. One tactic that works…

    The Content Strategistin Content How To's- 14 readers -
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