Millennial Marketing

  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 11 readers -
  • 3 Tips to Clarify the Confusion of Marketing to Millennials

    …. Simon Sinek put it very direct and eloquently when he said at a TedX Conference: People don’t buy WHAT you do, they buy WHY you do it. Ask your marketing team, are we marketing what we do or why we do it? The millennial demographic has everything at their fingertips for connecting, shopping and comparing, so they do not always need all…

    Marketing Technology Blog- 4 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … focusing on just targeting by age demographic, we should be thinking about psychographics; what kind of attitudes do the most engaged users have? There’s a subset in every generation cohort that’s characterized by mindset rather than age: “Gen C.” It’s not a new term, but it’s good to be reminded of it, especially as “content marketing” also starts…

    Relevancein Content- 13 readers -
  • 4 Ways Banks Can Reach Millennials

    …,” Marty Willis, Chief Marketing Officer, OppenheimerFunds, added. Millennials also have new behaviors that present special challenges for financial marketers. Luckily for finance content marketers, LinkedIn’s conference provided plenty of tips for engaging this valuable audience. 1. Be social Saying a company needs a presence in social media might…

    The Content Strategistin Social Content Twitter YouTube- 5 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … surprisingly well? Good old-fashioned zines. Take Nike’s impressive roster of inspired digital and print content, which helps the company speak directly to their more obsessive consumers. A prime example was when Nike rolled out its 20th-anniversary F.C. collection in honor of the World Cup in Brazil. The event offered a huge publicity opportunity…

    The Content Strategistin Content How To's- 12 readers -
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