Millennial Media

Millennial Media is the leading independent audience platform in digital advertising.The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers.The company is based in Baltimore, Maryland with offices in London, Singapore, New York and San Francisco, and a sales presence in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and Paris, France.
Posts about Millennial Media
  • LBMA Podcast: CES Beacons, GM and Lyft, Reveal Mobile CEO

    … LBMA Podcast: CES Beacons, GM and Lyft, Reveal Mobile CEO January 15, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM “Irving…

    Asif Khan/ Street Fight- 20 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices…

    Street Fight- 27 readers -
  • LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival…

    Asif Khan/ Street Fightin Social- 14 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … revenue. Plan your ad placements around the latter market, not the former.” (Lewis Rothkopf, Millennial Media) 4. Comparing results to control groups “Comparing results up against control groups allows our clients the opportunity to benchmark one particular channel up against others, and it’s an easy way to test, measure and improve local mobile…

    Stephanie Miles/ Street Fight- 19 readers -
  • LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch

    … LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch July 17, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses…

    Asif Khan/ Street Fightin Google- 13 readers -
  • 7 M-Commerce Strategies for SMBs

    … so that the customer doesn’t have to pull out her credit card to make a purchase.” (Mike Earls, Millennial Media) 4. Use m-commerce in lieu of a POS. “An advantage SMBs have with m-commerce is that they can also use the m-commerce solution instead of the point of sales system. When everything went down during Hurricane Sandy in New York, m…

    Stephanie Miles/ Street Fight- 12 readers -
  • 5 Strategies for Leveraging Digital Circulars

    … seamlessly change up the circular lineup to reflect sales and product surplus.” (Sarah Jennings, Millennial Media) 4. Use multiple channels. “The first mistake merchants make is thinking that using only the circular on a retailer’s own website will be effective. It needs to be spread across all potential channels where consumers can potentially…

    Stephanie Miles/ Street Fight- 8 readers -
  • Six Mobile Marketing Predictions for 2015

    … distribution for Apple Pay, will bring critical scale for location-based advertising, which will take off. Marketers are already employing "location and object-based triggers based on technologies such as GPS, NFC and the Internet of Things" to increase ad relevancy in real-time, according to a study by Rebecca Lieb of Altimeter group…

    MarketingProfsin Mobile Facebook Twitter YouTube- 20 readers -
  • A Day in the Life of the Mobile Millennial Mom

    … Are we there yet? Almost! We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax. Ansible and Millennial Media…

    Cynthia Boris/ Marketing Pilgrim- 4 readers -
  • 3D printers and programmatic have more in common than you’d think

    … This article was written by Matt Gillis, President, Platform Business, Millennial Media Earlier this year at the Game Developers Conference in San Francisco, I saw a giant 3D printer in action. It’s still very surreal to watch a machine churn out three-dimensional models of a gaming company’s characters as casually as my office printer cranks…

    Digiday- 13 readers -
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