Millennial Media

Millennial Media is the leading independent audience platform in digital advertising.The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers.The company is based in Baltimore, Maryland with offices in London, Singapore, New York and San Francisco, and a sales presence in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and Paris, France.
Posts about Millennial Media
  • LBMA Podcast: CES Beacons, GM and Lyft, Reveal Mobile CEO

    …”; Screen commerce by Think&Go; Billy Bishop Airport DOOH’s the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian…

    Asif Khan/ Street Fight- 17 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … of the purchase process. Cross-device behavior and activity makes consumers more elusive, or at the very least, multiplies the amount of effort marketers must apply to effectively intersect them. From a media perspective, programmatic buying, as we saw in our interview with NinthDecimal’s David Staas, helps marketers target ads more accurately…

    Street Fight- 26 readers -
  • LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival…

    Asif Khan/ Street Fightin Social- 11 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … revenue. Plan your ad placements around the latter market, not the former.” (Lewis Rothkopf, Millennial Media) 4. Comparing results to control groups “Comparing results up against control groups allows our clients the opportunity to benchmark one particular channel up against others, and it’s an easy way to test, measure and improve local mobile…

    Stephanie Miles/ Street Fight- 13 readers -
  • LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch

    …. GHOST (Generic, Highly-Organic Shape-Changing Interfaces) research project 9:10 3. Big Gay Ice Cream + Facebook Place Tips 13:00 4. Gimbal’s new U-series 5 beacon 17:00 5. Rubicon Global – Uber for your trash 19:40 6. Bulmers #livecolourful bar 24:15 7. MakersCAFE brings 3D printing to the masses 27:10 8. Women on the map 32:00 9. Google launches RideWith in Israel 36:15 10. Hands-free Tinder for Apple Watch 41:10 Special Guest: Chuck Martin on mobile flyers and airlines 47:00 Resource: Proxbook 49:40 …

    Asif Khan/ Street Fightin Google- 12 readers -
  • 7 M-Commerce Strategies for SMBs

    … so that the customer doesn’t have to pull out her credit card to make a purchase.” (Mike Earls, Millennial Media) 4. Use m-commerce in lieu of a POS. “An advantage SMBs have with m-commerce is that they can also use the m-commerce solution instead of the point of sales system. When everything went down during Hurricane Sandy in New York, m…

    Stephanie Miles/ Street Fight- 10 readers -
  • 5 Strategies for Leveraging Digital Circulars

    … seamlessly change up the circular lineup to reflect sales and product surplus.” (Sarah Jennings, Millennial Media) 4. Use multiple channels. “The first mistake merchants make is thinking that using only the circular on a retailer’s own website will be effective. It needs to be spread across all potential channels where consumers can potentially…

    Stephanie Miles/ Street Fight- 7 readers -
  • Six Mobile Marketing Predictions for 2015

    …: Yahoo acquired Flurry, Millennial Media acquired both Nexage and Jumptap, and Twitter acquired NamoMedia and TapCommerce; a host of other, smaller acquisitions and mergers are too numerous to mention. RTB and programmatic buying are clearly top of mind for everyone in digital advertising. Expect acquisitions to accelerate; it's the only viable…

    MarketingProfsin Mobile Facebook Twitter YouTube- 19 readers -
  • A Day in the Life of the Mobile Millennial Mom

    … Are we there yet? Almost! We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax. Ansible and Millennial Media…

    Cynthia Boris/ Marketing Pilgrim- 4 readers -
  • 3D printers and programmatic have more in common than you’d think

    … This article was written by Matt Gillis, President, Platform Business, Millennial Media Earlier this year at the Game Developers Conference in San Francisco, I saw a giant 3D printer in action. It’s still very surreal to watch a machine churn out three-dimensional models of a gaming company’s characters as casually as my office printer cranks…

    Digiday- 11 readers -
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