Millennial Media

Millennial Media is the leading independent audience platform in digital advertising.The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers.The company is based in Baltimore, Maryland with offices in London, Singapore, New York and San Francisco, and a sales presence in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and Paris, France.
Posts about Millennial Media
  • LBMA Podcast: CES Beacons, GM and Lyft, Reveal Mobile CEO

    … LBMA Podcast: CES Beacons, GM and Lyft, Reveal Mobile CEO January 15, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM “Irving…

    Asif Khan/ Street Fight- 22 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … and acquisition activity has begun to address this hurdle. For example, among measurement firms, comScore’s merger with Rentrak is designed to better understand when, how, and on what devices people are consuming media. On the media side, Verizon’s acquisition of AOL and AOL’s subsequent purchase of Millennial Media created an ad-targeting powerhouse…

    Street Fight- 29 readers -
  • LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO

    … trades tickets for blood … in Transylvania. Member news from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, and AOL. Special guest is Wojtek Hoch of Nomadic Uno. Top stories of the week 1. SmarTone Telecom’s “Kiss” app 6:10 2. Ikea Canada’s Twitter-powered vending machines 9:50 3. SeeLight app project 12:30…

    Asif Khan/ Street Fightin Social- 14 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … revenue. Plan your ad placements around the latter market, not the former.” (Lewis Rothkopf, Millennial Media) 4. Comparing results to control groups “Comparing results up against control groups allows our clients the opportunity to benchmark one particular channel up against others, and it’s an easy way to test, measure and improve local mobile…

    Stephanie Miles/ Street Fight- 25 readers -
  • LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch

    … LBMA Podcast: Gimbal’s New Beacon, Tinder for Apple Watch July 17, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses…

    Asif Khan/ Street Fightin Google- 13 readers -
  • 7 M-Commerce Strategies for SMBs

    … documents.” (Ran Oelgiesser, vCita) 3. Simplify the purchase funnel. “Make it easy for customers to buy via your mobile site or app. The experience on a mobile device is different than a PC, and what works on desktop won’t necessarily translate to mobile. Simplify the purchase funnel as much as you can. This includes integrating with a payment solution…

    Stephanie Miles/ Street Fight- 12 readers -
  • 5 Strategies for Leveraging Digital Circulars

    … seamlessly change up the circular lineup to reflect sales and product surplus.” (Sarah Jennings, Millennial Media) 4. Use multiple channels. “The first mistake merchants make is thinking that using only the circular on a retailer’s own website will be effective. It needs to be spread across all potential channels where consumers can potentially…

    Stephanie Miles/ Street Fight- 8 readers -
  • Six Mobile Marketing Predictions for 2015

    …: Yahoo acquired Flurry, Millennial Media acquired both Nexage and Jumptap, and Twitter acquired NamoMedia and TapCommerce; a host of other, smaller acquisitions and mergers are too numerous to mention. RTB and programmatic buying are clearly top of mind for everyone in digital advertising. Expect acquisitions to accelerate; it's the only viable…

    MarketingProfsin Mobile Facebook Twitter YouTube- 20 readers -
  • A Day in the Life of the Mobile Millennial Mom

    … Are we there yet? Almost! We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax. Ansible and Millennial Media…

    Cynthia Boris/ Marketing Pilgrim- 4 readers -
  • 3D printers and programmatic have more in common than you’d think

    … This article was written by Matt Gillis, President, Platform Business, Millennial Media Earlier this year at the Game Developers Conference in San Francisco, I saw a giant 3D printer in action. It’s still very surreal to watch a machine churn out three-dimensional models of a gaming company’s characters as casually as my office printer cranks…

    Digiday- 14 readers -
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