Millennials

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Millennials
  • What We Read in 2016

    … Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times Selected by Joe Lazauskas, editor-in-chief Over the past year, I’ve read my fair share of depressing, thought-provoking essays about the state of media, politics, and tech, and the strange dystopia that we’re slowly careening…

    The Content Strategist- 19 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 10 readers -
  • Infographic: How Tech Has Changed Black Friday

    … a time when stores can feel overcrowded and understaffed. As a result, the longstanding American tradition of Black Friday is losing steam. Sixty-three percent of consumers now say they would never stand in line for it. Almost half of millennials prefer Black Friday’s counterpart, Cyber Monday. Hint: It’s not because they like Mondays. Just ask…

    Amanda Walgrove/ The Content Strategistin How To's- 14 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … tailored purchasing recommendations for that user. And there’s no reason your business can’t tap into this type of data analytics, even if you run a brick-and-mortar operation. For example, we developed an algorithm with nearly 1,000 variables that helps car dealers understand the types of vehicles that their customers are most likely to buy…

    Marketing Technology Blog- 13 readers -
  • Street Culture: How Placeable Employees Own the Company’s Culture

    …,” Kaufman says. Kaufman expects workers — especially millennials — to job-hop. But even so the company offers a number of perks, including membership stock shares making each employee an equity owner — which means that Kaufman has written at least one check to a leaving employee for upwards of $60,000. “That’s the kind of tactical ownership that we’re…

    Street Fightin How To's- 8 readers -
  • Social Customer-Service Automation: Too Good, or Too Good to Be True?

    … now spend a good chunk of their day. So it only makes sense that many brands have followed suit, shifting the bulk of their customer-service efforts toward social media by leveraging new technologies that allow them to simplify, streamline and automate customer interactions. Consider that Facebook Messenger had zero chat bots in February 2016…

    AllTwitterin Social- 10 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 17 readers -
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