Millennials

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Millennials
  • Teenagers Can’t Get Enough Mobile Video

    …-subscription platforms like Netflix. Television, at 8.2 hours per week, now sits in third. “While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study. Unlike previous generations that had to learn how to use new digital products later in life, advanced technology has been embedded in teenagers’ lives since birth. Today’s…

    The Content Strategist- 15 readers -
  • Contently Case Studies Flipbook: The Finance Industry

    … Finance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers? A recent Contently survey on millennials and finance found that 30 percent of the young GIF-lovers did not trust finance companies, while 43…

    The Content Strategist- 15 readers -
  • Facebook Users Find Video 5x More Engaging Than Images

    … was to try to gauge the content consumption of the participants and analyze related viewing trends. UK Residents Have Increased Their Video Viewing Based on the data from both the lab experiment and study, Facebook IQ discovered that 64% of UK participants had increased their video viewing over the last year alone. The remaining data points are also…

    ReelSEOin Social Facebook- 16 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 29 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … Harris Poll found that 68 percent of millennials said they prefer watching movies and TV shows with multicultural casts, and 65 percent would shop more at a retailer offering a wide selection of multicultural products. Those figures dipped to 44 and 32 percent, respectively, for respondents at least 65 years old. “We’re seeing a more diverse…

    The Content Strategist- 17 readers -
  • The Rise of Mobile Banking

    … the only young consumer looking to escape the in-person process for the ease of mobile banking. According to a January 2017 Salesforce study, 31 percent of millennials use mobile as their primary banking option, nearly double any other channel. Millennials aren’t the only generation choosing to automate their finances. Fifty-one percent of Gen X…

    The Content Strategist- 22 readers -
  • The Millennial Woman on YouTube [Report and Webinar Playback]

    … with YouTube content by liking a video, and over twice as likely to comment on a video. Webinar: Millennial Woman on YouTube To launch the exclusive report, we held an in-depth webinar to discuss the findings and what they mean for brands, media publishers and creators. Our resident Tubular data expert and senior analyst, Eileen Cheng shared…

    Carla Marshall/ ReelSEOin Social YouTube- 17 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven obvious…

    Inside Facebookin Affiliate- 25 readers -
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