Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Millennials
    • Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years

      When he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime. “I knew then that there was something more for me,” said Mitchell, now 16 and the CEO of a professional virtual-reality fidget-spinning league. “People in my generation, all they wanna do is dab on some business, you know?” Mitchell’s as ...

      The Content Strategist- 23 readers -
  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … and that online audience eventually becomes responsible for the TV show becoming a hit. Jimmy Kimmel and Jimmy Fallon began with television audiences and then added to those audiences via viral content, but Corden started his show on CBS as a relative unknown in the US and a huge number of people are now tuning in because they saw ‘Carpool Karaoke…

    ReelSEOin Social Content YouTube- 13 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy…

    Search Engine Watch- 16 readers -
  • Snapchat Sinking – Is it Beginning of the End for the Social Network?

    … in the social network fight? Ask me again in 12 months time. For now at least, if you need to communicate with Millennials and/or Generation Z then Snapchat is the best place to reach them. Why not speak to the social experts at Tamar and find out how you can reach your target demographic through social media and convert them into loyal fans and paying customers? Melanie Kamdar Client Services Director at Tamar. …

    Tamar SEO and Social Blogin Social Facebook- 27 readers -
  • Teenagers Can’t Get Enough Mobile Video

    …. While less destructive, their constant fixation on the small screens doesn’t make mom and dad any happier. According to a Think with Google study conducted by Ipsos, my cousins’ behavior is par for the teenage course. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind…

    The Content Strategist- 19 readers -
  • Contently Case Studies Flipbook: The Finance Industry

    … Finance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers? A recent Contently survey on millennials and finance found that 30 percent of the young GIF-lovers did not trust finance companies, while 43…

    The Content Strategist- 18 readers -
  • Facebook Users Find Video 5x More Engaging Than Images

    … telling of the habits and preferences of the UK people surveyed: Participants were 1.20x more likely to watch video on a smartphone than on a computer at least once a day 67% of respondents preferred videos under ten minutes, with millennials being 1.36x more likely than other respondents to say watching on mobile is easier than on a computer 54…

    ReelSEOin Social Facebook- 18 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 32 readers -
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