Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Millennials
  • Emergency Alert: We Need to Rethink Content Strategy

    … strategy. At many organizations and agencies, strategy is as outdated as how TV networks green light shows. Insufficient inputs inform decisions—a few user interviews, some misguided assumptions (“millennials hate Facebook!”), a bloated content audit, and a helping of overpriced “creative brainstorms.” Given all the powerful data and tools at our…

    Joe Lazauskas/ The Content Strategistin Social Content- 17 readers -
  • Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years

    … business, you know?” Mitchell’s aspirations are typical of Generation Z—also known as post-millennials, or Gen Z, or Dr Z. and the Women. These go-getting teens, tweens, and seven-year-olds are ready to dominate the startup world, the media landscape, and that section of the New York Times that writes solely about people who are rich, young…

    The Content Strategist- 30 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … and that online audience eventually becomes responsible for the TV show becoming a hit. Jimmy Kimmel and Jimmy Fallon began with television audiences and then added to those audiences via viral content, but Corden started his show on CBS as a relative unknown in the US and a huge number of people are now tuning in because they saw ‘Carpool Karaoke…

    ReelSEOin Social Content YouTube- 16 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy…

    Search Engine Watch- 17 readers -
  • Teenagers Can’t Get Enough Mobile Video

    …-subscription platforms like Netflix. Television, at 8.2 hours per week, now sits in third. “While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study. Unlike previous generations that had to learn how to use new digital products later in life, advanced technology has been embedded in teenagers’ lives since birth. Today’s…

    The Content Strategist- 19 readers -
  • The 6 Most Important Social Media Trends of 2017

    … features as well, though only for influencers thus far. Text-based content will stick around, but for marketers hoping to survive on any social platform, it’s obvious what format they need to pursue. 3. Social isn’t just for millennials anymore Social media used to just be a playground for the young, wild, and free. Now, platforms across…

    Dillon Baker/ The Content Strategistin Social- 41 readers -
  • Contently Case Studies Flipbook: The Finance Industry

    … Finance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers? A recent Contently survey on millennials and finance found that 30 percent of the young GIF-lovers did not trust finance companies, while 43…

    The Content Strategist- 18 readers -
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