Millennials

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Millennials
    • Why Brand Loyalty Hinges on Social Media Engagement

      Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.

      AllFacebookin Social Twitter- 15 readers -
    • Street Culture: How Placeable Employees Own the Company’s Culture

      “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up at an all hands [meeting] and say, ...

      Street Fightin How To's- 7 readers -
    • Social Customer-Service Automation: Too Good, or Too Good to Be True?

      Staying ahead of the curve of ever-evolving technologies can feel like a feat. What may be a game-changer at one moment can quickly turn into old news in the matter of months, weeks or even days. We live in an era when the next best technology is literally around the corner. It’s exhausting just trying to keep up. However, I feel some trends are here to stay–at least, for a little while.

      AllTwitterin Social- 10 readers -
  • Infographic: How Tech Has Changed Black Friday

    ….) And 59 percent say they’re good about keeping their phones away during the holidays. (Just not me. I wasn’t happy about putting my phone in a big bowl.) For more about how tech is changing the way we shop and share during the holidays, check out the full infographic below. The post Infographic: How Tech Has Changed Black Friday appeared first on The Content Strategist. …

    Amanda Walgrove/ The Content Strategistin How To's- 12 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … their marketing mix to focus on digital activities, it is equally important to take advantage of the same treasure trove of data that today’s millennials are utilizing. The use of recent advancements in research and data technology need not be limited to the consumer side. Companies can fight data with data in order to better understand their target…

    Marketing Technology Blog- 12 readers -
  • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

    … of millennials. Now, Snapchat boasts 60 million daily active users, and it’s looking more and more likely that the newly branded Snap Inc. will outpace even Twitter, becoming Facebook’s top competitor in the social media game. But as promising as all this news is for the relatively young company, questions still loom: Can it keep up its massive pace…

    AllFacebookin Facebook Twitter- 9 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … whenever they plan TV campaigns. Otherwise, they are missing a big opportunity. Brands with large TV budgets live in a world where TV measurement metrics (from companies like Nielsen) reign supreme. In this world, it is difficult to make an argument for completely switching advertising dollars away from TV and into social. And quite frankly, Facebook…

    Inside Facebookin Social Facebook- 18 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto…

    AllFacebook- 12 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … into a joke. It’s very difficult to convincingly come across as something you’re not; more often, it just looks like you’re trying too hard. Language shortcuts: Are emojis appropriate? Emojis have come a long way since their “birth” in the 1990s, when they were more commonly known as smileys or emoticons. Originally used in chatrooms and text messaging…

    AllFacebookin Social How To's- 15 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …. In that case, this deal came just in time to shore up viewership among millennial and Generation Z cord-cutters. Advertisers get into the game Advertisers still love the NFL for its ability to deliver large audiences in an age of media fragmentation, but linear TV is still based on an antiquated model of demographic targeting. Opening up…

    AllFacebookin Social Twitter YouTube- 8 readers -
  • Trust in Social Media Security Is at an All-Time Low (Infographic)

    … they were two years ago, and those aged 65 and older are the least trusting group of all. However, with increases in daily active users of up to 5 percent on almost every major social site, social media use is up overall. Even niche services like Vine and Tinder gained 8 percent and 6 percent more daily users, respectively. Tumblr was the only site…

    AllTwitterin Social- 12 readers -
  • What Makes a Great Influencer Post?

    …-it-yourself assignment or a recipe they made for a special family occasion, the best posts allow influencers to creatively weave the product authentically into the story. Show and tell: Depending on the type of campaign, influencers should incorporate a recipe, tutorial or review into the post. This allows the reader to easily recreate the recipe…

    AllTwitterin Social SEO Google- 7 readers -
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