Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Millennials
    • Have You Heard? Millennials Aren’t the Only Ones Out There

      This article was originally published on Millennials and “Nexters” (a.k.a. Generation Z, comprised of those born after 2000) are the fastest-growing demographics in the job market. Together, these two age cohorts will comprise almost 70 percent of employees globally by 2020, according to NAVEX Global.

      Acceleration Partners- 6 readers -
  • How each generation interacts with social media

    … platforms. They are the most likely to make a purchase online with a loyalty scheme and more likely than Gen Y and Baby Boomers to purchase something from a brand they follow online, with 70 per cent responding this way in comparison to 60 per cent of Millennials and 51 per cent of Boomers. Unlike their younger friends, Gen X like to research…

    Lush Digitalin Social How To's- 10 readers -
  • Emergency Alert: We Need to Rethink Content Strategy

    … for search? For UX? Is it any good? Or are some piece of content actually detrimental to your brand. Poor quality, unproductive content will kill your brand. This slide from SiriusDecisions sums up the situation perfectly: Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes…

    Joe Lazauskas/ The Content Strategistin Social Content- 17 readers -
  • Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years

    … business, you know?” Mitchell’s aspirations are typical of Generation Z—also known as post-millennials, or Gen Z, or Dr Z. and the Women. These go-getting teens, tweens, and seven-year-olds are ready to dominate the startup world, the media landscape, and that section of the New York Times that writes solely about people who are rich, young…

    The Content Strategist- 30 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … and the Beast’ is a Disney movie that plays to both the 13-17 demographic and Millennials who are nostalgic for the animated classic from the early 1990s. So combining the movie elements with a video type that’s been proven to work online is a surefire way to fin success with ‘The Late Late Show’s’ social media audience. James Corden: Key to Engagement…

    ReelSEOin Social Content YouTube- 16 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … an accurate, universally applicable statement about that many people, defined solely by a 20+ year age range based on the year they were born. There’s no rigorous methodology behind generational branding Even if I wanted to take generational branding seriously, it’s in my opinion not good social science. “Baby Boomers” (18 year cohort) are defined…

    Search Engine Watch- 17 readers -
  • Teenagers Can’t Get Enough Mobile Video

    …. While less destructive, their constant fixation on the small screens doesn’t make mom and dad any happier. According to a Think with Google study conducted by Ipsos, my cousins’ behavior is par for the teenage course. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind…

    The Content Strategist- 19 readers -
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