Millward Brown

Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.
Posts about Millward Brown
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 6 readers -
  • Promoted Video: Video Ads Come to Pinterest

    … alpha tests of Promoted Video with 12 partners during the second quarter, adding that it teamed up with Millward Brown on a study of the ad units and found that they delivered “significant brand lift metrics” across several verticals and were four times more memorable than ads without videos. Product manager Mike Bidgoli said in a blog post…

    David Cohen/ Inside Facebookin Social- 7 readers -
  • Content Marketing Performance Checklist: 1H2015

    … that you’ve added relevant keywords to your images. Write amazing titles. It’s your one chance to make a good impression or your content is lost in the stream. Check out Jon Morrow’s 52 Headline Hacks. Facilitate readability. Skip the long paragraphs of dense text. Use outlining and easy words. 9. Reuse your content In Content Rules, Ann Handley and CC…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    …, Pinterest is where people turn to research key events in their lives and the purchases related to them. Pinners were 47% more likely to experience a major life event in the next 6 months based on Millward Brown’s active Pinterest users survey. Pinners disproportionately used Pinterest to plan for the event, especially millennials. 96% reported…

    Heidi Cohen/ Heidi Cohenin Social- 22 readers -
  • What Top Digital Marketers Do Differently [Infographic]

    … Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out…

    AllFacebookin Social EMail- 21 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    … fashion ecommerce company) marketing director Gabriel Porto Barbosa: With Facebook’s new right-hand-column ads, our marketing message is more appealing: We have a bigger space to communicate more information and really showcase what we are offering. As a result of the right-hand-column improvement, we’ve seen better business results. Our ROI (return…

    David Cohen/ AllFacebookin Social- 7 readers -
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