Millward Brown

Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.
Posts about Millward Brown
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 9 readers -
  • Content Marketing Performance Checklist: 1H2015

    … online marketing data from Millward Brown Digital. In the April 2015 study, almost 50% of US brand marketers ranked their ability to reach target audiences as a key factor in media budget allocation. A deeper look reveals that, ideally, marketers would spend the lion’s share of their time and effort on content marketing. 25% of marketing time…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … media site is growing in terms of content and users. Pinterest has 30 billion pins and 750 million pinboards. Further, 90+% of all pins on Pinterest have a related pin to go with it as reported by Business Insider in 2014. Pinterest drove 5.06% of social media traffic to sites according to Shareaholic’s 4Q2014 Share Trends Report. To put…

    Heidi Cohen/ Heidi Cohenin Social- 23 readers -
  • What Top Digital Marketers Do Differently [Infographic]

    … Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out…

    AllFacebookin Social EMail- 22 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    … Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown. Facebook said in a Facebook for Business post that the new format for its right-hand-side ads…

    David Cohen/ AllFacebookin Social- 8 readers -
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