Millward Brown

Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.
Posts about Millward Brown
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    …–simply moving budget to the new medium. Now that mobile is taking over as the consumer’s primary screen, brands are using the same tactics–but the old playbook is failing badly. Consumers hate interruptive ads on mobile eight times more than TV ads (AdReaction “Video Creative in a Digital World” Global Report from Millward Brown) and consumer trust…

    AllFacebookin Social- 22 readers -
  • Content Marketing Performance Checklist: 1H2015

    … more about your readers. It can help you create additional content. Hat tip to Derek Halpern of Social Triggers. Promote your email list on social media. This is another Noah Kagan tip. 5. Offer regular servings of useful information. Like many college professors, you have to publish or perish. In the constant stream of content, you need to keep…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    …, Pinterest is where people turn to research key events in their lives and the purchases related to them. Pinners were 47% more likely to experience a major life event in the next 6 months based on Millward Brown’s active Pinterest users survey. Pinners disproportionately used Pinterest to plan for the event, especially millennials. 96% reported…

    Heidi Cohen/ Heidi Cohenin Social- 35 readers -
  • What Top Digital Marketers Do Differently [Infographic]

    … Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out…

    AllFacebookin Social EMail- 31 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    … Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown. Facebook said in a Facebook for Business post that the new format for its right-hand-side ads…

    David Cohen/ AllFacebookin Social- 9 readers -
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