Millward Brown

Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.
Posts about Millward Brown
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … users, from within their product experience itself, their packaging, their retail presence and, for some, their live events. A brand’s reach–not its budget–is its biggest asset for growing its business. Activating a brand’s audience is as simple as giving its loyal followers the tools to promote the brand to their friends, just as Citi did with its…

    AllFacebookin Social- 15 readers -
  • Content Marketing Performance Checklist: 1H2015

    … you have. Neil Patel is a whiz at this. He regularly writes extremely high quality stuff for top blogs and media entities. He provides useful content that’s search optimized with useful images tailored for their audience. For example, check out 5 Mistakes that Hold Back Your Content Marketing on Content Marketing Institute. Check whether the blog…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … joining at a slower rate. Pinterest had the highest global growth in 2014 in terms of the number of members and active users according to Global Web Index. Despite this growth, Pinterest isn’t yet a top 10 global social media site. (Here’s the full global social media analysis.) Pinterest users research purchases More importantly for marketers…

    Heidi Cohen/ Heidi Cohenin Social- 27 readers -
  • What Top Digital Marketers Do Differently [Infographic]

    … Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out…

    AllFacebookin Social EMail- 24 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    … Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown. Facebook said in a Facebook for Business post that the new format for its right-hand-side ads…

    David Cohen/ AllFacebookin Social- 9 readers -
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