Millward Brown

Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.
Posts about Millward Brown
  • Content Marketing Performance Checklist: 1H2015

    … your way up the process. Actionable Content Marketing Tips: Respond to HARO requests. This is free. Help others craft their content. Exchange articles with people who follow you. Provide content for others who are interested in your topic. It helps if you build a relationship on social media first. Comment on other people’s blogs. Show original…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … Pinterest: The Visual Discovery Search Engine Marketers Overlook Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. At Social Media Marketing World 2015, Guy Kawasaki…

    Heidi Cohen/ Heidi Cohenin Social- 30 readers -
  • What Top Digital Marketers Do Differently [Infographic]

    … Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out…

    AllFacebookin Social EMail- 25 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    … Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown. Facebook said in a Facebook for Business post that the new format for its right-hand-side ads…

    David Cohen/ AllFacebookin Social- 9 readers -
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