• Phy-gital shoppers rescind the law of supply and demand

    … recipes for the groceries they buy. Finally, shoppers said they’d be willing to pay more for a better experience. You know the drill; free shipping, free returns, loyalty points, free samples and gifts. . . . 360 product views online and as close to one-click checkout as possible. Come holiday time, people are always going to pay more to get that special toy their child simply has to have. But for everything else, it’s an open market so don’t give your customers a single reason to go shop somewhere else. …

    Cynthia Boris/ Marketing Pilgrim- 6 readers -
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