Minimum Viable Product

In product development, the minimum viable product (MVP) is a strategy used for fast and quantitative market testing of a product or product feature. The term was coined by Frank Robinson and popularized by Eric Ries for web applications.It may also involve carrying out market analysis beforehand.
Posts about Minimum Viable Product
  • How to Escape Hustle Mode

    … tied to a service. Demand for the product keeps going up and revenue keeps increasing, but things start to slowly go wrong. Maybe you can't keep up with customer support, maybe technical issues prop up and take way too long to fix, maybe the quality of your content starts to suffer (e.g. for memberships or information products). The more demand…

    IM Impactin How To's- 14 readers -
  • What to Do When You Launch a Product & No One Buys… IMP#36

    … In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly. If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate…

    IM Impact- 11 readers -
  • What to Do When You Launch a Product & No One Buys… IMP#36

    … In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly. If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small…

    IM Impact- 20 readers -
  • How to Escape Hustle Mode

    … tied to a service. Demand for the product keeps going up and revenue keeps increasing, but things start to slowly go wrong. Maybe you can't keep up with customer support, maybe technical issues prop up and take way too long to fix, maybe the quality of your content starts to suffer (e.g. for memberships or information products). The more demand…

    IM Impactin How To's- 19 readers -
  • Deception, Disappointment & Minimum Viable Products – IMP#35

    … In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to. Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation. But what…

    IM Impact- 6 readers -
  • 3 “Lean Startup” Hacks to Build a Billion-Dollar Company

    … designed to eliminate waste and increase value during the product development phase. In the startup community, and at Hootsuite, these have become virtual commandments: Lean startup hack #1 The spaghetti principle: Understanding minimum viable product Central to lean startup philosophy is the premise that it’s OK to release a work in progress…

    Hootsuitein Social- 27 readers -
  • Time Inc. taps into its inner Silicon Valley

    … and Food & Wine. Heery, who implemented this “minimum viable product” approach at his last post, at Time Inc. subsidiary Time Inc. UK, has four digital product experts who work with another 15 people at the individual lifestyle magazine brands to develop new products in two-week cycles. The first to roll off the assembly line is Cooking Light…

    Lucia Moses/ Digiday- 19 readers -
  • Looking Back at 2014: Power Curves, Teamwork & Mindset Changes

    … The end of the year approaches and as has become a tradition on this blog, I want to take a look back and tell you about the most valuable lessons I learnt in the last 12 months. The year 2014 has been the craziest year I’ve experienced in business so far. By any number you could care to measure, it has been a very successful year and it has been…

    IM Impact- 28 readers -
  • How to Create a Minimum Viable Information Product

    … 0 How to Create a Minimum Viable Information Product Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business. In a nutshell, the idea is to create the smallest possible…

    IM Impactin Content How To's- 14 readers -
  • Ask Me (Almost) Anything

    … useful to you. How do you do that? Let’s look at these 3 examples: The first was a question submitted in a comment, that can be summarized as follows: “How can I create a minimum viable product of an information product? I can see how you can release an ‘incomplete’ software product as a beta, but doesn’t an incomplete information product lose…

    IM Impactin EMail- 13 readers -
  • Is Your MVP a Minimum Viable Channel?

    … You have a minimum viable product, something that the market is excited about. What now? Perry Evans, CEO of Closely, encourages company founders to celebrate for a hot minute, then dig in because you are not done. “You don’t have a business until you’ve owned, lived, and tested your market model,” the former head of MapQuest, Jabber…

    Noah Davis/ Street Fight- 12 readers -
  • Why You Should Publish Crappy Landing Pages

    … On the Thrive Themes webiste, I recently published some sales pages and landing pages that… well, let’s just say they aren’t ideal. They may not be catastrophically bad, but if I look at the best sales pages I’ve ever created and compare that to these new pages, a huge difference in quality is apparent. So, why did I publish these pages? And why…

    IM Impact- 16 readers -
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