Minimum Viable Product

In product development, the minimum viable product (MVP) is a strategy used for fast and quantitative market testing of a product or product feature. The term was coined by Frank Robinson and popularized by Eric Ries for web applications.It may also involve carrying out market analysis beforehand.
Posts about Minimum Viable Product
  • What to Do When You Launch a Product & No One Buys… IMP#36

    … In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly. If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small…

    IM Impact- 14 readers -
  • How to Escape Hustle Mode

    … In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly. As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life…

    IM Impactin How To's- 13 readers -
  • Deception, Disappointment & Minimum Viable Products – IMP#35

    … In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to. Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation. But what…

    IM Impact- 1 readers -
  • 3 “Lean Startup” Hacks to Build a Billion-Dollar Company

    … designed to eliminate waste and increase value during the product development phase. In the startup community, and at Hootsuite, these have become virtual commandments: Lean startup hack #1 The spaghetti principle: Understanding minimum viable product Central to lean startup philosophy is the premise that it’s OK to release a work in progress…

    Hootsuitein Social- 15 readers -
  • Time Inc. taps into its inner Silicon Valley

    … and Food & Wine. Heery, who implemented this “minimum viable product” approach at his last post, at Time Inc. subsidiary Time Inc. UK, has four digital product experts who work with another 15 people at the individual lifestyle magazine brands to develop new products in two-week cycles. The first to roll off the assembly line is Cooking Light…

    Lucia Moses/ Digiday- 13 readers -
  • Looking Back at 2014: Power Curves, Teamwork & Mindset Changes

    … of the year – and how it cost us a product launch and possibly 6 figures in revenue. The 2-person combo that we’ve applied to software development and that has been the driver of a lot of our success. Why I’ve become obsessed with the idea of rapid implementation – and how you can apply it to every aspect of your business (and life) to get better results. I hope you enjoyed this episode! If you have any questions or feedback, please leave a comment below. …

    IM Impact- 15 readers -
  • How to Create a Minimum Viable Information Product

    … they are small in scope and cover a very narrow topic. And they were both created and released very quickly. These are the two major aspects that make an MVP work. The Pricing Question Both of these examples are free products. Does that mean your information MVP has to be a free product? No. I could easily charge a small amount for these products and I’m…

    IM Impactin Content How To's- 8 readers -
  • Ask Me (Almost) Anything

    … useful to you. How do you do that? Let’s look at these 3 examples: The first was a question submitted in a comment, that can be summarized as follows: “How can I create a minimum viable product of an information product? I can see how you can release an ‘incomplete’ software product as a beta, but doesn’t an incomplete information product lose…

    IM Impactin EMail- 9 readers -
  • Is Your MVP a Minimum Viable Channel?

    … You have a minimum viable product, something that the market is excited about. What now? Perry Evans, CEO of Closely, encourages company founders to celebrate for a hot minute, then dig in because you are not done. “You don’t have a business until you’ve owned, lived, and tested your market model,” the former head of MapQuest, Jabber…

    Noah Davis/ Street Fight- 7 readers -
  • Why You Should Publish Crappy Landing Pages

    … On the Thrive Themes webiste, I recently published some sales pages and landing pages that… well, let’s just say they aren’t ideal. They may not be catastrophically bad, but if I look at the best sales pages I’ve ever created and compare that to these new pages, a huge difference in quality is apparent. So, why did I publish these pages? And why…

    IM Impact- 9 readers -
  • How to Escape from Pivot Limbo

    … Picture this: you’ve come up with an idea for a new product or service (or any kind of value based business) and you’ve decided you’ll create a minimum viable product so you can test your idea against the real world market as quickly as possible. Perhaps you create an information product, like I recommended in a previous post. You’ve kept costs…

    IM Impactin How To's- 8 readers -
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