Minimum Viable Product

In product development, the minimum viable product (MVP) is a strategy used for fast and quantitative market testing of a product or product feature. The term was coined by Frank Robinson and popularized by Eric Ries for web applications.It may also involve carrying out market analysis beforehand.
Posts about Minimum Viable Product
    • How to Escape Hustle Mode

      In the last post, I introduced the concept of Hustle Mode - a state of extreme focus that is necessary to get a new business off the ground quickly. As was correctly pointed out by several commenters, while Hustle Mode is a great way to make a business successful, it's not a great way to live. If you're in Hustle Mode, your health, social life and perhaps even sanity are taking a hit.

      IM Impactin How To's- 8 readers -
    • What to Do When You Launch a Product & No One Buys… IMP#36

      In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly. If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.

      IM Impact- 6 readers -
  • What to Do When You Launch a Product & No One Buys… IMP#36

    … launch for it. Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options? Discover the answer in today's podcast episode...​ […]…

    IM Impact- 17 readers -
  • How to Escape Hustle Mode

    … tied to a service. Demand for the product keeps going up and revenue keeps increasing, but things start to slowly go wrong. Maybe you can't keep up with customer support, maybe technical issues prop up and take way too long to fix, maybe the quality of your content starts to suffer (e.g. for memberships or information products). The more demand…

    IM Impactin How To's- 17 readers -
  • Deception, Disappointment & Minimum Viable Products – IMP#35

    … In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to. Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation. But what…

    IM Impact- 2 readers -
  • 3 “Lean Startup” Hacks to Build a Billion-Dollar Company

    … designed to eliminate waste and increase value during the product development phase. In the startup community, and at Hootsuite, these have become virtual commandments: Lean startup hack #1 The spaghetti principle: Understanding minimum viable product Central to lean startup philosophy is the premise that it’s OK to release a work in progress…

    Hootsuitein Social- 18 readers -
  • Time Inc. taps into its inner Silicon Valley

    … of launching new products, with long lead times and at great expense, doesn’t cut it anymore. That’s why Time Inc. is borrowing the tools (and buzzwords) of Silicon Valley with a fast, lean approach to product development. Heading it up is Kevin Heery, an svp who oversees digital for Time Inc.’s lifestyle brands including Real Simple, Cooking Light…

    Lucia Moses/ Digiday- 14 readers -
  • Looking Back at 2014: Power Curves, Teamwork & Mindset Changes

    … of the year – and how it cost us a product launch and possibly 6 figures in revenue. The 2-person combo that we’ve applied to software development and that has been the driver of a lot of our success. Why I’ve become obsessed with the idea of rapid implementation – and how you can apply it to every aspect of your business (and life) to get better results. I hope you enjoyed this episode! If you have any questions or feedback, please leave a comment below. …

    IM Impact- 19 readers -
  • How to Create a Minimum Viable Information Product

    … 0 How to Create a Minimum Viable Information Product Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business. In a nutshell, the idea is to create the smallest possible…

    IM Impactin Content How To's- 11 readers -
  • Ask Me (Almost) Anything

    … focus on marketing just to her local region, where she can give hands-on coaching and where she knows exactly what works (in the local soil, with the local weather etc.) or if she should create a more generic information product with a more global appeal. She tells me exactly what’s going on in her market and lists the pros and cons of both options…

    IM Impactin EMail- 12 readers -
  • Is Your MVP a Minimum Viable Channel?

    … You have a minimum viable product, something that the market is excited about. What now? Perry Evans, CEO of Closely, encourages company founders to celebrate for a hot minute, then dig in because you are not done. “You don’t have a business until you’ve owned, lived, and tested your market model,” the former head of MapQuest, Jabber…

    Noah Davis/ Street Fight- 8 readers -
  • Why You Should Publish Crappy Landing Pages

    …, with practical examples of how to rapidly build “crappy” (actually quite decent) landing pages. Right now, you can get the whole thing for free if you just help me out with a quick social share. I’ll lock this behind an opt-in soon so get it now while the getting’s good: Links & Resources Learn more about “minimum viable products” in this post…

    IM Impact- 13 readers -
  • How to Escape from Pivot Limbo

    … and time investment low, thus minimizing risk. So, the worst that could happen is that no one’s interested and you move on to the next thing, right? According to one of our readers, there’s a far worse possible outcome: you could get stuck in Pivot Limbo… forever (que dramatic music). Read on to discover what Pivot Limbo is and how to escape…

    IM Impactin How To's- 11 readers -
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