• The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    …, in conjunction with ad-tech firm Mirriad, a whopping 76 percent reported blocking ads online–a damning indictment of the advertising industry’s unwillingness to respect the user experience. The standard length for in-stream ads is typically 15 seconds to 30 seconds, depending on the length of the video, and it cannot be skipped. Longer spots…

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