Miss Pears Competition

  • #TBT Miss Pears Competition

    … This week for Throwback Thursday, Boost Media uncovers 3 new digital marketing insights from the historical Miss Pears competition. Pears Soap was key to shaping modern marketing and advertising techniques. Back in 1959, they launched the Miss Pears competition: An annual beauty pageant in which young girls competed to be featured on the soap’s…

    Karen Amundson/ BoostBlog- 14 readers -
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