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There are two parts of content strategy that I truly love: creating a mission statement for your content marketing operation, and crafting a brand voice. Creating a mission statement is one of the most difficult yet enjoyable stages of the content marketing journey. A great mission statement not only speaks to your content plan and goals, but also captures who you are as a brand and publisher.
… a dependable, trustworthy friend that you can rely on to steer you to safety!” Seems more like a mission statement than a pitch really… although I think it gets at the heart of what I do. It also proves that my niche may still be on the wide-side, arrrgh! Let’s try this again: “The web is a scary place. Many entrepreneurs want to make their online…