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    … media crisis never seems to reach an end. Continue monitoring the events and relevant notifications after a crisis. #4: Own Your Mistakes First and foremost, when a social media crisis is caused internally, take full responsibility for the issue, even if you’re not the one to blame. Put together a well thought-out public statement, and share…

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    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

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