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… around the Internet of Things are redefining storytelling and greatly expanding marketing’s reach. Also, since we’ll be in the heart of the venture capital community, which has invested more than $21.8 billion into marketing technology into this sector, we’ll bring in several VC and M&A giants to candidly discuss the major bets that are being…
… Optimization: Everything You Need To Know One of the most-overlooked areas in conversion optimization is the role of fonts and typography. Columnist Jeremy Smith explains. Snack King Mondelez Strikes YouTube Video Ad Deal With Google Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making…
Backed by a $10 million, five-year funding commitment from Twitter, the MIT Media Lab has announced the creation of the Laboratory for Social Machines to study public communication and social organization. Twitter will also give the lab access to the full stream of real-time public tweets and the archive of every public tweet ever sent , via Gnip, the company’s in house data provider.