Mitchell Reichgut

  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … on mobile is in-application and, as a result, eyeballs are in different locations on mobile compared to on desktop, according to eMarketer. However, native performance has the potential to be much higher on mobile because of its intimate and app-centric environment. Apps give brands a lightning-fast connection to consumers. Targeting data can be more…

    AllTwitterin Google- 8 readers -
  • Debunking 3 Big Myths You Probably Believed About Mobile Ads

    … not just mobile-first, but app-first. Mitchell Reichgut is the CEO and co-founder of Jun Group. Prior to founding Jun Group in 2005, Mitchell led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, Mitchell helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. …

    AllFacebookin Mobile- 15 readers -
  • INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

    Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations. Jun Group said its latest research showed that the share of clicks driving users to brand-owned and brand-operated sites more than doubled from 2012 to 2013, to 57 percent from 28 percent, while ...

    David Cohen/ AllFacebook- 8 readers -