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…. As promising as the results are, however, native ads are just one component of a successful mobile marketing campaign, and they do have some drawbacks. Consumers, for instance, can be confused by native ads. Nearly 90 percent of people could not distinguish native advertising from original content, according to Forbes. There is also…
Mobile advertising has confounded marketers because it represents a paradigm shift in the way consumers behave. The Internet used to start with a URL typed into a web browser; now it starts with a finger touching an app icon on a phone’s home screen. According to Nielsen, consumers use an average of 26.7 apps a month — and advertising in those apps takes on various shapes and sizes.
… Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations. Jun Group said its latest research showed that the share of clicks driving users to brand-owned and brand-operated sites more than doubled from 2012 to 2013, to 57…