Mitchell Reichgut

  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    …, and creating an efficient digital advertising strategy is all about striking the right balance. Native ads have traditionally been effective for top-funnel goals, such as awareness and brand lift. Advertisers should also consider newer native formats, like value-exchange, and custom sponsored content, such as The New York Times’ Tbrand Studios…

    AllTwitterin Google- 13 readers -
  • Debunking 3 Big Myths You Probably Believed About Mobile Ads

    … to display on multiple screen sizes and resolutions. Instead they leverage the same display ad formats as their desktop counterparts. App developers prioritize one thing above all else: the user experience. The typical website, whether desktop or mobile, has been loaded up with as many ads as possible. Apps, on the other hand, tend to invest…

    AllFacebookin Mobile- 17 readers -
  • INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

    … Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations. Jun Group said its latest research showed that the share of clicks driving users to brand-owned and brand-operated sites more than doubled from 2012 to 2013, to 57…

    David Cohen/ AllFacebookin Social- 8 readers -