Mixed Strategy

A player's strategy, in game theory, refers to one of the options he or she can choose in a setting where the outcome depends not only on his own actions but on the action of others. A player's strategy will determine the action the player will take at any stage of the game. The strategy concept is sometimes (wrongly) confused with that of a move. A move is an action taken by a player at some point during the play of a game (e.g., in chess, moving white's Bishop a2 to b3). A strategy on the other hand is a complete algorithm for playing the game, telling a player what to do for every possible situation throughout the game.
Posts about Mixed Strategy
  • Bing Exclusive Search Ad Extensions: Use Them

    … for the most part? Yes, but they have definitely stepped up their game and now offer a few consumer-engaging features that Google isn’t. Overall, it is best to have a mixed strategy and still spend more of your SEM budget on Google over Bing. But, make sure you’re not completely avoiding Bing / Yahoo or just setting aside a token budget. Make sure…

    3Q Digitalin Paid Search Twitter- 6 readers -
  • The Effects of Google’s New “Exact” Match – and How to Counter Them

    We all heard about the “close variant” changes Google rolled out for their exact match targeted keywords in AdWords toward the end of September this year. If you didn’t well, now you have! The bottom line is, Google removed or reduced (depending on how you look at it) their “true” exact match keyword targeting option.

    3Q Digital- 11 readers -
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