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Google’s held a big lead over Bing/Yahoo in the SEM space for years. It has more available betas, granular reporting features, a more intuitive interface, etc. Tons of SEMs have tried and dismissed Bing advertising, but a new feature is good reason to try it (or try it again). Bing recently rolled out a couple of slick, branding-friendly ad extensions that really make a diff ...
…? Well if you run a SEM account, you’re most likely using a mixed strategy of broad or broad match modified (BMM), phrase, and exact match targeted keywords. Here at 3Q Digital, we promote top-performing keywords from broad or phrase to exact match keywords. This is a standard practice to optimize performance and reduce spend per click and conversion…