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… for the most part? Yes, but they have definitely stepped up their game and now offer a few consumer-engaging features that Google isn’t. Overall, it is best to have a mixed strategy and still spend more of your SEM budget on Google over Bing. But, make sure you’re not completely avoiding Bing / Yahoo or just setting aside a token budget. Make sure…
We all heard about the “close variant” changes Google rolled out for their exact match targeted keywords in AdWords toward the end of September this year. If you didn’t well, now you have! The bottom line is, Google removed or reduced (depending on how you look at it) their “true” exact match keyword targeting option.