• The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 28 readers -
  • 4 Extremely Useful Google Analytics Alternatives… Or Are They?

    …, so if you don’t use Kissmetrics you need to find an alternative! 3. Mixpanel Mixpanel is similar to Kissmetrics, so if you are deciding on one of these tools you would need to do a full evaluation of both, because sometimes it’s a matter of very subtle differences. For example, Mixpanel supports funnels, so you can create funnels related to your…

    Ian Cleary/ RazorSocialin Google- 12 readers -
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