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Online video advertising is having a moment. Small and mid-size businesses are shifting their ad budgets away from paid search and static display ads and toward online video advertising, which is expected to grow an additional 38.9% this year, according to a recent report by Borrell Associates. Hyperlocal technology is enabling businesses to go beyond the 30-second television ...
There’s a huge transition happening in the social media industry that’s pretty exciting. The ability to push the engagement directly to the social interaction rather than having to refer traffic back to your site. Everyone knows that each time you ask someone to click, there’s a drop-off in the response rates.