• 5 Tools for Generating Personalized Video Ads

    … to expand by working with brands and agencies, as well. 2. Eyeview: Online video advertising with location-based personalization Eyeview is a personalized video advertising platform that combines television promotions with digital, location-based features. Retailers are able to generate personalized online videos using their existing television…

    Stephanie Miles/ Street Fightin Social Paid Search- 10 readers -
  • How Twitter is Helping You Drive Deeper Engagement

    There’s a huge transition happening in the social media industry that’s pretty exciting. The ability to push the engagement directly to the social interaction rather than having to refer traffic back to your site. Everyone knows that each time you ask someone to click, there’s a drop-off in the response rates.

    Douglas Karr/ Marketing Technology Blog -
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