• Raising a Cup to Five Great NHL Social Media Activations

    … tweets. Also, by engaging with two players from markets out of the playoffs, (Gionta in Buffalo and Doan in Arizona), the initiative activated many fans that may have otherwise been done with hockey for the season. EA Sports NHL 17 cover vote EA Sports and the NHL cleverly teamed up to let fans decide which NHL player to feature on the cover of NHL17…

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