Mmm

  • Marketers Must Balance Targeting With Audience Reach

    … driving in-store purchase of lower-priced products, as opposed to direct-response advertising objectives. For direct-response ads selling products, online measurement is clearer from impression to purchase, and more specific targeting, even though it is more expensive, usually makes sense. Now many of the CPG brand marketers, such as P&G…

    AllFacebookin Facebook- 22 readers -