• 5 Tools for Capturing Customers from Competitors

    … that appears when the customer shows up at a competitor’s place of business—a tactic known as geo-conquesting—to targeted social media coupons that consumers just can’t pass up. Here are five examples of platforms businesses can use to poach customers from their competitors, each with its own take on how to tackle the challenge. 1. mFlyer: Engage…

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of customer success. Fundera is a marketplace where business owners can compare offers from financial lenders while having them compete for their business. Digital financial services is another fast-growing area, and the lending market in particular is ripe for disruption. Gimbal Founder Departs Kevin Hunter, co-founder and chief operating officer…

    Geoff Michener/ Street Fightin EMail- 12 readers -
  • Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context

    … Location-based advertising is young enough that some of the companies focusing on it have seen the technology grow from day one. Moasis, founded in 2009, is one of those companies, having followed geotargeting through the various twists and turns created by the smartphone disruption. Today marks the unveiling of the company’s new platform…

    Street Fightin Mobile- 9 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … at $297, and MyAcxiomPartner says businesses can implement their mobile campaigns for as little as “2 cents per mobile device view.” 3. Moasis Global: Send relevant content to the devices of local consumers. Moasis has developed a solution that enables business owners to reach their target customers when those customers arrive at pre-determined…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

    … Merchant: Third Street Boxing Gym Location: San Francisco, California Platform: Moasis Global Bottom Line: Location-based mobile advertising gives small businesses the ability to target the right customers at the right time. Marketing technology has never been at the forefront of Paul Wade’s mind. A self-professed technophobe, Wade says he’s…

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
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