• 5 Tools for Capturing Customers from Competitors

    … that appears when the customer shows up at a competitor’s place of business—a tactic known as geo-conquesting—to targeted social media coupons that consumers just can’t pass up. Here are five examples of platforms businesses can use to poach customers from their competitors, each with its own take on how to tackle the challenge. 1. mFlyer: Engage…

    Stephanie Miles/ Street Fightin Mobile- 7 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … recently, Zang was the senior vice president of sales and marketing at ShopKeep. Leaving a well-established company to help build a startup is striking move that may signal bigger upcoming moves from Ringio. 3Q Digital Taps into Search and Social Expertise Silicon Valley-based agency 3Q Digital tapped Rob Garner, an authority in search and social…

    Geoff Michener/ Street Fightin EMail- 10 readers -
  • Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context

    … Location-based advertising is young enough that some of the companies focusing on it have seen the technology grow from day one. Moasis, founded in 2009, is one of those companies, having followed geotargeting through the various twists and turns created by the smartphone disruption. Today marks the unveiling of the company’s new platform…

    Street Fightin Mobile- 8 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    …-defined perimeter. Using latitude and longitude targeting, ZettaMobile offers tools that small businesses can use to setup perimeters around their stores. The display ads that businesses create, using the company’s DIY campaign creation tools, show up within mobile apps like AccuWeather, Career Builder, and Café Mom whenever consumers enter those…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

    … Merchant: Third Street Boxing Gym Location: San Francisco, California Platform: Moasis Global Bottom Line: Location-based mobile advertising gives small businesses the ability to target the right customers at the right time. Marketing technology has never been at the forefront of Paul Wade’s mind. A self-professed technophobe, Wade says he’s…

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
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