• 5 Tools for Capturing Customers from Competitors

    Local merchants can spend thousands of dollars researching which demographic traits their customers have in common, and they can use that data to generate highly-targeted advertising and marketing campaigns. Or, they can just look next door. Consumers who visit a competitor’s business, or follow the company on social media, are indicating that they’re interested in a particula ...

    Stephanie Miles/ Street Fight- 14 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … development. Intuit Loses HR Exec to Acxiom Acxiom has hired Terilyn Monroe as chief people and culture officer and senior vice president of human resources. Monroe spent 13 years at Intuit. Her most recent role was chief diversity officer and director of engagement. Tapad Continues to Hire for Growth Cross-device marketing company Tapad has hired…

    Geoff Michener/ Street Fightin EMail- 19 readers -
  • Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context

    … Location-based advertising is young enough that some of the companies focusing on it have seen the technology grow from day one. Moasis, founded in 2009, is one of those companies, having followed geotargeting through the various twists and turns created by the smartphone disruption. Today marks the unveiling of the company’s new platform…

    Street Fightin Mobile- 10 readers -
  • Hyperlocal Execs’ 2015 Predictions (Part Two):, xAd, Yodle, VendAsta

    … them in conversation. *** A push to understand ROI and the underlying drivers of performance. Eric Nielsen, CMO, Moasis Global The big question we’re going to start hearing is, what’s working in mobile and why? The reality most of us will admit, is marketers have been spraying and praying. Increasingly, their data strategies are becoming more…

    Street Fight- 35 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … of Foursquare users. For example, a local café could run an ad that reaches people in the immediate vicinity who’ve searched for coffee or croissants. When businesses advertise with Foursquare, their listings are the first that users see on the app. Foursquare features businesses for free and charges only when users act on ads by clicking…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

    … Merchant: Third Street Boxing Gym Location: San Francisco, California Platform: Moasis Global Bottom Line: Location-based mobile advertising gives small businesses the ability to target the right customers at the right time. Marketing technology has never been at the forefront of Paul Wade’s mind. A self-professed technophobe, Wade says he’s…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
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