Moat

A moat is a deep, broad ditch, either dry or filled with water, that surrounds a castle, other building or town, historically to provide it with a preliminary line of defence. In some places moats evolved into more extensive water defences, including natural or artificial lakes, dams and sluices. In later periods the moat or water defences may be largely ornamental.
Posts about Moat
    • Why Location Measurement and Attribution Are Key to Brand Visibility

      When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement, they need attribution. This is the next stage.

      Street Fightin Google Facebook- 18 readers -
  • Video Measurement Is Broken. Here’s How to Fix It

    … Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. “But how does that work in digital? Is it a static banner ad? A full-page takeover? Does it matter if you can see or hear it all?” They’re all important questions. Now we’re finally starting to get some answers. Get a clue When…

    Jordan Teicher/ The Content Strategistin Social How To's- 28 readers -
  • Facebook Under Fire: Do Marketers Care?

    … data (commonly referred to as a “walled garden”), I’ve always seen Facebook take the matter of data integrity very seriously. That’s why it started an audit to review its metrics to ensure that there were no other reporting errors. Last week, Facebook announced some additional metrics that it was reporting incorrectly: Page Insights, organic reach…

    AllTwitterin Social Facebook- 23 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 31 readers -
  • Signal for Facebook and Instagram: This Week in Social Media

    … buying option that lets advertisers purchase 100% in-view impressions” and “a new partnership with ad analytics company Moat, which will independently measure Facebook video ads.” Our Take on Top News This Week In this blab from Thursday, September 17, 2015, Michael Stelzner and guests discuss the top news in social media. Discussion topics include…

    Cindy King/ Social Media Examinerin Social- 42 readers -
  • Around the Room: Content Marketers’ Biggest Challenges

    … Yaxley, Sales Director at MOAT: “Getting prospects on the phone…and supplying them with good information.” Sachin Shah, Publisher Solutions at Polar.me: “Connecting with the right publishers who meet our platform, to spread the net wide and hope that they are doing some sponsored content and that they will use my platform.” Dennis Walton, Managing…

    Aliza Gans/ The Content Strategistin Content- 20 readers -
  • What Top Brand Publishers Look For in Freelancers

    … This post originally appeared on Contently’s The Freelancer. Last Wednesday, the brightest minds in brand publishing gathered together at the Bowery Hotel in SoHo for the Contently Summit. Throughout the day, we asked some of the brands, publishers, and agencies what qualities they’re looking for when hiring freelance writers and designers…

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -
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