Moat

A moat is a deep, broad ditch, either dry or filled with water, that surrounds a castle, other building or town, historically to provide it with a preliminary line of defence. In some places moats evolved into more extensive water defences, including natural or artificial lakes, dams and sluices. In later periods the moat or water defences may be largely ornamental.
Posts about Moat
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 26 readers -
  • Video Measurement Is Broken. Here’s How to Fix It

    … Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. “But how does that work in digital? Is it a static banner ad? A full-page takeover? Does it matter if you can see or hear it all?” They’re all important questions. Now we’re finally starting to get some answers. Get a clue When…

    Jordan Teicher/ The Content Strategistin Social How To's- 31 readers -
  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 23 readers -
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