A moat is a deep, broad ditch, either dry or filled with water, that surrounds a castle, other building or town, historically to provide it with a preliminary line of defence. In some places moats evolved into more extensive water defences, including natural or artificial lakes, dams and sluices. In later periods the moat or water defences may be largely ornamental.
Posts about Moat
  • Facebook Under Fire: Do Marketers Care?

    …, follower counts: Followers will decline 5 percent or less after the bug fix. The most important metric affecting brand advertisers is the increase of “video views to 100 percent” by 35 percent. Given that this metric positively impacts performance, advertisers will see no problem with this change. The metric was understated because the audio-track…

    AllTwitterin Social Facebook- 13 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 15 readers -
  • Signal for Facebook and Instagram: This Week in Social Media

    …. SumoRank lets users check the engagement of any Facebook page for free! Trello Business Class: This updated feature from Trello allows users to collaborate using all of the other tools your team relies on, like GitHub, Slack, Salesforce and more, business-grade administrative controls and security. “Now you can manage your workflow from start…

    Cindy King/ Social Media Examinerin Social- 26 readers -
  • Around the Room: Content Marketers’ Biggest Challenges

    … the deadlines.” Fanny Lakoubay, Founder at Solr Media: “It’s a lot more sales work than expected, and it takes more time than the straight-up digital marketing.” Caroline, Intern at Atavist: “I have to compile this big spreadsheet, so the biggest challenge is just to make sure I haven’t missed a box.” Bill Keys, Poems While You Wait: “Finding…

    Aliza Gans/ The Content Strategistin Content- 15 readers -
  • What Top Brand Publishers Look For in Freelancers

    … a bunch of different voices. A writer that has our voice is critical—intelligent with a little hint of snark.” On designers: Aniq Rahman, President of Moat: “The first thing is portfolio. If I see the portfolio and if I can get a recommendation, that’s also really key, because I want to make sure they’re easy to work with, that they meet…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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