Moat

A moat is a deep, broad ditch, either dry or filled with water, that surrounds a castle, other building or town, historically to provide it with a preliminary line of defence. In some places moats evolved into more extensive water defences, including natural or artificial lakes, dams and sluices. In later periods the moat or water defences may be largely ornamental.
Posts about Moat
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 26 readers -
  • Video Measurement Is Broken. Here’s How to Fix It

    … Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. “But how does that work in digital? Is it a static banner ad? A full-page takeover? Does it matter if you can see or hear it all?” They’re all important questions. Now we’re finally starting to get some answers. Get a clue When…

    Jordan Teicher/ The Content Strategistin Social How To's- 31 readers -
  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 23 readers -
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