Mobile Ad Attribution

  • Understanding The Complexity Of Mobile Ad Attribution

    …, mobile ad spend is still lagging behind. Marketers know that consumers are on their smartphones and tablets 24/7 and that this usage will only continue to grow, but a lot of uncertainty remains around attribution and how to accurately measure mobile campaigns. There are multiple devices that people use to engage with brands, and without…

    Soo Jin Oh/ Marketing Land- 19 readers -