Mobile Ad Spend

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    …. Specifically, in Q4 2015, zip or postal code data could increase eCPMs (effective cost per thousand impressions) by 74 percent, while GPS coordinates could increase eCPMs by 162 percent. Similarly, in Q4 2015, male gender data could increase eCPMs by 115 percent, while female gender data could increase eCPMs by 177 percent. Overall, eCPMs for ad…

    Inside Facebookin Mobile- 21 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … Enhanced Campaigns). Or, perhaps a mobile app like Uber or Hotels Tonight has zero interest in (and no real content for) desktop traffic. More common are simple siloed budget problems. As paid search professionals, we are often retained by only a segment of a large business. For instance, those in the "US Mobile Digital Acquisitions Department…

    Susan Waldes/ Search Engine Land- 30 readers -
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