Mobile Ad Spend

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    …. Specifically, in Q4 2015, zip or postal code data could increase eCPMs (effective cost per thousand impressions) by 74 percent, while GPS coordinates could increase eCPMs by 162 percent. Similarly, in Q4 2015, male gender data could increase eCPMs by 115 percent, while female gender data could increase eCPMs by 177 percent. Overall, eCPMs for ad…

    Inside Facebookin Mobile- 16 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some businesses and paid search contracts. For instance, an advertiser might have an online magazine specifically for tablets — I once had a client with this exact product (luckily it was before…

    Susan Waldes/ Search Engine Land- 24 readers -