Mobile Ad Spend

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 15 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … suggest that you only use this method if you really absolutely have to in order to efficiently advertise within AdWords. So, why publish a workaround that probably applies to only 5% of accounts? It's time to restart the conversation on the forced device competency of Enhanced Campaigns. Google has done a good job with Enhanced Campaigns forcing many…

    Susan Waldes/ Search Engine Land- 22 readers -
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