Mobile Ad Spend

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … impressions without data increased 42 percent year-over-year on Smaato’s platform, while eCPMs for ad impressions with data increased 120 percent. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Data truly is the new mobile currency. It’s a win-win-win. Making use of this data maximizes revenue for publishers, it allows advertisers…

    Inside Facebookin Mobile- 20 readers -
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