Mobile Ad Spending

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 14 readers -
  • Mobile Marketing Statistics for 2015

    …’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. Dave Chaffey Highlights from The State of Mobile Marketing 2015 86% of time is spent on mobile applications versus mobile web. If you wish to engage via mobile…

    Douglas Karr/ Marketing Technology Blogin Mobile- 14 readers -
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