Mobile Ad Spending

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 15 readers -
  • Mobile Marketing Statistics for 2015

    …, it’s time to invest in a mobile application! 90% of smartphone shoppers use their phone for pre-purchasing activities and 84% of shoppers use their devices to help show while in a store. 25% of overall search queries are now on a mobile device. In 2016, mobile ad spending will exceed spending on desktop, reaching almost $70 billion worldwide. Mobile email open rates have grown 180% in three years, with 48% of all emails opened on a smartphone. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Mobile- 15 readers -
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