Mobile Ad Spending

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … ad spending in Q4 2015, with a 1,246 percent increase. Elsewhere, when comparing global ad spending within apps with that of ad spending on the mobile Web, Smaato found ad spending within apps accounted for 78 percent of mobile ad spending in Q4 2015, up from 65 percent in Q4 2014. On the other hand, the mobile Web’s share of ad spending decreased…

    Inside Facebookin Mobile- 21 readers -
  • Mobile Marketing Statistics for 2015

    …’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. Dave Chaffey Highlights from The State of Mobile Marketing 2015 86% of time is spent on mobile applications versus mobile web. If you wish to engage via mobile…

    Douglas Karr/ Marketing Technology Blogin Mobile- 17 readers -
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