Mobile Ad Spending

  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 17 readers -
  • Mobile Marketing Statistics for 2015

    … our content to the platform. We’ve been looking forward to getting a new version up, and Bluebridge has a very nice suite of tools. They’re doing an incredible job and growing rapidly. The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent ‘Mobile-friendly…

    Douglas Karr/ Marketing Technology Blogin Mobile- 15 readers -
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