Mobile Ads

    • 4 Quick Steps to Create Your Mobile App Strategy

      October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy.

      PPC Heroin Social Paid Search- 13 readers -
  • The Great Rollover: Google Pushes Universal App Campaigns

    … August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop…

    PPC Heroin Affiliate Paid Search Google- 13 readers -
  • Ads in Mobile Apps: Not Just For Other Mobile Apps

    …. Typically in my display efforts, I purposely avoid in-app placements, but testing a targeted and deliberate approach could yield some interesting results for your campaigns. The beauty in all of this is that in mobile apps, don’t have to just be for other apps, although that is an option. Why not show workout enthusiasts using exercise apps ads…

    PPC Heroin Display- 13 readers -
  • 5 Great Ideas To Promote Your Information Product In The Smartphone Age

    … Do people still buy information products in this smartphone age, just like the old days? Are information products still profitable in this age? The answer is yes. For as long as people are still going to the internet to seek for information, and for as long as people are still reading books on their devices, information products will always…

    KJ Rocker- 25 readers -
  • Will Native-Social Ads Dominate Mobile?

    … Snap Inc.’s successful public market debut last week answered lots of questions and investor uncertainty, at least for now. One thing it clarified for me is native-social advertising’s staying power. After Facebook’s success with News Feed Ads, the format now has its second public torch bearer. This is validating because I recently projected…

    Michael Boland/ Street Fightin Google Facebook- 40 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 17 readers -
  • Bing news update: three latest developments

    … It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing. What’s Bing been up to lately? How’s…

    Christopher Ratcliff/ Search Engine Watch- 27 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    …,” consumers are directed to mobile landing pages, which can also be designed through mFlyer. Real-time reports are used to optimize strategies over time. Merchants pay based on the number of mFlyers they want to send, with prices starting at $19 for 1,000 monthly mFlyers. 3. PocketMath: Localizing mobile ads PocketMath is a self-serve mobile ad…

    Stephanie Miles/ Street Fight- 16 readers -
  • What The Mary Meeker Report Means For Mobile Advertisers

    … fatigue sets in faster. Ad fatigue is already an issue for many advertisers. But as spend increases, advertisers will need to become more proactive in refreshing and releasing new creative. 3. Lower user tolerance of mobile ads If mobile advertising really were to increase by $22 billion dollars per year, that would more than double annual ad spend…

    Karen Amundson/ BoostBlog- 15 readers -
  • Mobile marketers are missing out on hyperlocal: report

    … Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced…

    Graham Charlton/ Search Engine Watchin Mobile- 9 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, optimizing your landing pages for mobile is no longer optional. Ready to launch optimized ads and landing pages? Take a tip from the following brands: Tory Burch Step 1 Potential shoppers get a taste of Tory…

    Nanigansin Social- 22 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … channel for advertisers throughout 2016. 4. ROI Is The Metric That Matters Marketers are under constant pressure to prove the value of their advertising efforts. This capability is especially important in 2016, when ROI will be thrust even further into the spotlight as new measurement, optimization and automation tools make it easier to track digital…

    Nanigansin Social Facebook- 20 readers -
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