Mobile Ads

  • Will Native-Social Ads Dominate Mobile?

    … that’s graphically consistent with the organic feed-based interfaces of mobile social apps. So it can include scrolling interfaces like Facebook, Instagram, LinkedIn and a few others. Among other things, this means inventory advantages. Mobile lacks screen real estate for traditional banner ads that ruled the desktop. A vertically scrolling feed…

    Michael Boland/ Street Fightin Google Facebook- 33 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 15 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 12 readers -
  • Bing news update: three latest developments

    … This is available to US-based advertisers right now, with international roll-out coming in the next few weeks. Bulk editing is coming to the Bing Ads You can now manage multiple campaigns at the same time with the introduction of bulk editing on mobile apps. According to Bing, “Previously, you were limited to pausing only one campaign or keyword…

    Christopher Ratcliff/ Search Engine Watch- 21 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … Eighty-five percent of marketers expect spending on location-based mobile ads to increase in the coming year, and 59% say they use mobile location marketing right now. As these types of targeted campaigns become more commonplace and the barriers to entry decrease, marketers will get more comfortable using the technology and self-service…

    Stephanie Miles/ Street Fight- 16 readers -
  • What The Mary Meeker Report Means For Mobile Advertisers

    … fatigue sets in faster. Ad fatigue is already an issue for many advertisers. But as spend increases, advertisers will need to become more proactive in refreshing and releasing new creative. 3. Lower user tolerance of mobile ads If mobile advertising really were to increase by $22 billion dollars per year, that would more than double annual ad spend…

    Karen Amundson/ BoostBlog- 13 readers -
  • Mobile marketers are missing out on hyperlocal: report

    … Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced…

    Graham Charlton/ Search Engine Watchin Mobile- 8 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, optimizing your landing pages for mobile is no longer optional. Ready to launch optimized ads and landing pages? Take a tip from the following brands: Tory Burch Step 1 Potential shoppers get a taste of Tory…

    Nanigansin Social- 18 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … to Instagram’s native ads with direct response features that fit seamlessly into a user’s mobile feed. With an engaged mobile audience of 400 million users at their fingertips, digital marketers have been quick to test and scale campaigns on Instagram. In fact, 31% of advertisers using Nanigans software adopted the channel in just the first three…

    Nanigansin Social Facebook- 18 readers -
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