Mobile Ads

    • Will Native-Social Ads Dominate Mobile?

      Snap Inc.’s successful public market debut last week answered lots of questions and investor uncertainty, at least for now. One thing it clarified for me is native-social advertising’s staying power. After Facebook’s success with News Feed Ads, the format now has its second public torch bearer. This is validating because I recently projected native-social to be the most oppo ...

      Michael Boland/ Street Fightin Google Facebook- 29 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … hands. Or is it? This is where our bad luck takes a turn: There are a few solutions to this issue. Ad customizers: We’ve discussed how one might utilize ad customizers to add product details or geographic specificity in text ads. But the secret hack of ad customizers is being able to create an ad specific to a user’s device. By doing…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 11 readers -
  • Bing news update: three latest developments

    … This is available to US-based advertisers right now, with international roll-out coming in the next few weeks. Bulk editing is coming to the Bing Ads You can now manage multiple campaigns at the same time with the introduction of bulk editing on mobile apps. According to Bing, “Previously, you were limited to pausing only one campaign or keyword…

    Christopher Ratcliff/ Search Engine Watch- 20 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … and marketing solutions. Here are five location-based mobile ad platforms that businesses can try. 1. MarketPlace by xAd: Delivering targeted messages to people at the right places MarketPlace is a self-serve marketing platform for location-based campaign planning, buying, and reporting. Mobile marketers who use MarketPlace can deliver messages to more…

    Stephanie Miles/ Street Fight- 15 readers -
  • Mobile marketers are missing out on hyperlocal: report

    … Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced…

    Graham Charlton/ Search Engine Watchin Mobile- 8 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … and the landing page. It also puts a mobile-friendly feature front-and-center, making it easy for users to explore all the looks the collection has to offer. DISH Step 1 DISH’s Facebook ad immediately jumps out at mobile users with its bright colors and simplistic, flat design. Step 2 When users click through to the company’s landing page, they’re treated…

    Nanigansin Social- 16 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate…

    Nanigansin Social Facebook- 18 readers -
  • Debunking 3 Big Myths You Probably Believed About Mobile Ads

    … not just mobile-first, but app-first. Mitchell Reichgut is the CEO and co-founder of Jun Group. Prior to founding Jun Group in 2005, Mitchell led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, Mitchell helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. …

    AllFacebookin Mobile- 18 readers -
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