Mobile Ads

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 8 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 11 readers -
  • Bing news update: three latest developments

    … This is available to US-based advertisers right now, with international roll-out coming in the next few weeks. Bulk editing is coming to the Bing Ads You can now manage multiple campaigns at the same time with the introduction of bulk editing on mobile apps. According to Bing, “Previously, you were limited to pausing only one campaign or keyword…

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … Eighty-five percent of marketers expect spending on location-based mobile ads to increase in the coming year, and 59% say they use mobile location marketing right now. As these types of targeted campaigns become more commonplace and the barriers to entry decrease, marketers will get more comfortable using the technology and self-service…

    Stephanie Miles/ Street Fight- 12 readers -
  • Mobile marketers are missing out on hyperlocal: report

    … in association with Search Optics. The hyperlocal opportunity With the near ubiquity of smartphones, and their growing use to access digital content, the opportunity to target based on location has never been greater. However, of the hyperlocal tactics for targeting consumer we asked about, there wasn’t a majority of respondents using a single one…

    Graham Charlton/ Search Engine Watchin Mobile- 8 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, optimizing your landing pages for mobile is no longer optional. Ready to launch optimized ads and landing pages? Take a tip from the following brands: Tory Burch Step 1 Potential shoppers get a taste of Tory…

    Nanigansin Social- 14 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … important milestones this year. According to eMarketer, mobile ad spend will surpass $100 billion and account for more than half of all digital ad expenditure worldwide. 2. Marketers Master Analytics And Automation Data and analytics will be a key growth area for Facebook and Instagram marketing investment in 2016, indicated by the rising…

    Nanigansin Social Facebook- 15 readers -
  • Debunking 3 Big Myths You Probably Believed About Mobile Ads

    … not just mobile-first, but app-first. Mitchell Reichgut is the CEO and co-founder of Jun Group. Prior to founding Jun Group in 2005, Mitchell led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, Mitchell helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. …

    AllFacebookin Mobile- 14 readers -
Get the top posts daily into your mailbox!
More from around the web