Mobile Ads

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … the benefits of meeting our users through colorful, relevant emoticons, they were removed from the running. All lighthearted impact aside, the loss of mobile preferred ads has been the most significant loss in the appearance of expanded text ads. Where we once were able to create a text ad and select the mobile preference to indicate that this ad should…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 9 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 11 readers -
  • Bing news update: three latest developments

    … It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing. What’s Bing been up to lately? How’s…

    Christopher Ratcliff/ Search Engine Watch- 14 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    …,” consumers are directed to mobile landing pages, which can also be designed through mFlyer. Real-time reports are used to optimize strategies over time. Merchants pay based on the number of mFlyers they want to send, with prices starting at $19 for 1,000 monthly mFlyers. 3. PocketMath: Localizing mobile ads PocketMath is a self-serve mobile ad…

    Stephanie Miles/ Street Fight- 13 readers -
  • What The Mary Meeker Report Means For Mobile Advertisers

    … fatigue sets in faster. Ad fatigue is already an issue for many advertisers. But as spend increases, advertisers will need to become more proactive in refreshing and releasing new creative. 3. Lower user tolerance of mobile ads If mobile advertising really were to increase by $22 billion dollars per year, that would more than double annual ad spend…

    Karen Amundson/ BoostBlog- 10 readers -
  • Mobile marketers are missing out on hyperlocal: report

    … Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced…

    Graham Charlton/ Search Engine Watchin Mobile- 8 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … and the landing page. It also puts a mobile-friendly feature front-and-center, making it easy for users to explore all the looks the collection has to offer. DISH Step 1 DISH’s Facebook ad immediately jumps out at mobile users with its bright colors and simplistic, flat design. Step 2 When users click through to the company’s landing page, they’re treated…

    Nanigansin Social- 15 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … to Instagram’s native ads with direct response features that fit seamlessly into a user’s mobile feed. With an engaged mobile audience of 400 million users at their fingertips, digital marketers have been quick to test and scale campaigns on Instagram. In fact, 31% of advertisers using Nanigans software adopted the channel in just the first three…

    Nanigansin Social Facebook- 17 readers -
  • Debunking 3 Big Myths You Probably Believed About Mobile Ads

    … to display on multiple screen sizes and resolutions. Instead they leverage the same display ad formats as their desktop counterparts. App developers prioritize one thing above all else: the user experience. The typical website, whether desktop or mobile, has been loaded up with as many ads as possible. Apps, on the other hand, tend to invest…

    AllFacebookin Mobile- 16 readers -
Get the top posts daily into your mailbox!
More from around the web