Mobile Ads

  • Step Up Your Apple Search Ads Performance

    … their seasonality, our max bids weren’t cutting it. Our traffic volume and installs were suffering. With the help of our Apple representatives, we tested a +500% CPT increase on our brand and non-brand campaigns. Since Apple ads is based on a second tiered pricing model, we didn’t pay more than past CPC’s averages. 2. Test different CPA goals In another…

    PPC Heroin Affiliate Paid Search- 10 readers -
  • 4 Quick Steps to Create Your Mobile App Strategy

    … which networks to use If you’re just starting, it’s important to test as many different networks as possible. You can create Universal App campaigns (UAC) within AdWords. UAC’s are easy to set up, all you need is an AdWords account, CPI goal, and a few sentences for ad copy. AdWords takes care of showing your ad in front of who they believe…

    PPC Heroin Social Paid Search- 19 readers -
  • The Great Rollover: Google Pushes Universal App Campaigns

    … August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop…

    PPC Heroin Affiliate Paid Search Google- 17 readers -
  • Ads in Mobile Apps: Not Just For Other Mobile Apps

    …. Typically in my display efforts, I purposely avoid in-app placements, but testing a targeted and deliberate approach could yield some interesting results for your campaigns. The beauty in all of this is that in mobile apps, don’t have to just be for other apps, although that is an option. Why not show workout enthusiasts using exercise apps ads…

    PPC Heroin Display- 14 readers -
  • 5 Great Ideas To Promote Your Information Product In The Smartphone Age

    … from mobile devices. So, make sure that your website and sales page are optimized for mobile viewing. Also, you should place your ads not only on regular websites, but also on mobile websites as well. You want as many people as possible to be able to read your promotional materials on the go. 3. Donít Overprice Your Product With ebooks being more…

    KJ Rocker- 26 readers -
  • Will Native-Social Ads Dominate Mobile?

    … Snap Inc.’s successful public market debut last week answered lots of questions and investor uncertainty, at least for now. One thing it clarified for me is native-social advertising’s staying power. After Facebook’s success with News Feed Ads, the format now has its second public torch bearer. This is validating because I recently projected…

    Michael Boland/ Street Fightin Google Facebook- 41 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with. Factor this into the many other aspects of a text ad test and we’re suddenly moving into exponential testing. To follow this, the idea of emojis in ads was given and quickly taken away. Although this is concept is a delicate one, we certainly read of the success some were seeing with these little guys. But before many of us could reap…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 17 readers -
  • Bing news update: three latest developments

    … This is available to US-based advertisers right now, with international roll-out coming in the next few weeks. Bulk editing is coming to the Bing Ads You can now manage multiple campaigns at the same time with the introduction of bulk editing on mobile apps. According to Bing, “Previously, you were limited to pausing only one campaign or keyword…

    Christopher Ratcliff/ Search Engine Watch- 27 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    …, White Pages, Craigslist, and others. ZettaMobile offers a free 30-day trial for businesses. 5. Smadex: Placing targeted ads on mobile devices A mobile programmatic buying platform, Smadex has options for both self-service and managed clients. Smadex gives businesses a way to engage with hyperlocal audiences by targeting consumers using mobile…

    Stephanie Miles/ Street Fight- 16 readers -
  • What The Mary Meeker Report Means For Mobile Advertisers

    … fatigue sets in faster. Ad fatigue is already an issue for many advertisers. But as spend increases, advertisers will need to become more proactive in refreshing and releasing new creative. 3. Lower user tolerance of mobile ads If mobile advertising really were to increase by $22 billion dollars per year, that would more than double annual ad spend…

    Karen Amundson/ BoostBlog- 16 readers -
  • Mobile marketers are missing out on hyperlocal: report

    … Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced…

    Graham Charlton/ Search Engine Watchin Mobile- 9 readers -
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