Mobile Ads

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with a whole new set of messaging characters. And sure, we’re seeing an average CTR lift of 40% or more. And of course we may have seen improved quality scores from our access to so much more relevancy within our ads. But we’re still mad folks. Why, you ask? Because they seriously messed with our ad testing. For years we’ve shared tips on how…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 11 readers -
  • Bing news update: three latest developments

    … It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing. What’s Bing been up to lately? How’s…

    Christopher Ratcliff/ Search Engine Watch- 15 readers -
  • 5 Self-Serve Platforms for Location-Based Mobile Campaigns

    … and marketing solutions. Here are five location-based mobile ad platforms that businesses can try. 1. MarketPlace by xAd: Delivering targeted messages to people at the right places MarketPlace is a self-serve marketing platform for location-based campaign planning, buying, and reporting. Mobile marketers who use MarketPlace can deliver messages to more…

    Stephanie Miles/ Street Fight- 14 readers -
  • What The Mary Meeker Report Means For Mobile Advertisers

    … specifics around what makes better video creative, but most of these principles hold true with all types of creative. Slide 46 Advertisers who deploy fresh creative to the right people at the right time stand to win big and will be rewarded with free campaign amplification: According to Meeker, image sharing has increased by about 50% from 2014…

    Karen Amundson/ BoostBlog- 10 readers -
  • Mobile marketers are missing out on hyperlocal: report

    … in association with Search Optics. The hyperlocal opportunity With the near ubiquity of smartphones, and their growing use to access digital content, the opportunity to target based on location has never been greater. However, of the hyperlocal tactics for targeting consumer we asked about, there wasn’t a majority of respondents using a single one…

    Graham Charlton/ Search Engine Watchin Mobile- 8 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, optimizing your landing pages for mobile is no longer optional. Ready to launch optimized ads and landing pages? Take a tip from the following brands: Tory Burch Step 1 Potential shoppers get a taste of Tory…

    Nanigansin Social- 16 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … to Instagram’s native ads with direct response features that fit seamlessly into a user’s mobile feed. With an engaged mobile audience of 400 million users at their fingertips, digital marketers have been quick to test and scale campaigns on Instagram. In fact, 31% of advertisers using Nanigans software adopted the channel in just the first three…

    Nanigansin Social Facebook- 17 readers -
  • Debunking 3 Big Myths You Probably Believed About Mobile Ads

    … to display on multiple screen sizes and resolutions. Instead they leverage the same display ad formats as their desktop counterparts. App developers prioritize one thing above all else: the user experience. The typical website, whether desktop or mobile, has been loaded up with as many ads as possible. Apps, on the other hand, tend to invest…

    AllFacebookin Mobile- 17 readers -
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