Mobile Advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Posts about Mobile Advertising
    • Real Time Bidding: An Overview of Auction Types

      Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types of auctions are first-price auctions ...

      Nanigans- 17 readers -
  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    …Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers…

    Nanigansin Social Mobile- 12 readers -
  • Master the Mobile Ad Experience with Facebook Canvas

    … Facebook’s Canvas fullscreen experience is a powerful secret weapon for mobile advertisers. This eye-popping, fullscreen mobile experience that loads instantly, has been helping marketing teams engage and enthrall mobile audiences since its introduction in 2016. As of Q2 2017, mobile accounted for 87% of Facebook’s total ad revenue, thanks…

    Nanigansin Social- 15 readers -
  • How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

    … also seeing the time-saving benefits of the framing service. Framebridge’s advertising team is able to harness the impact of video ads, while forgoing the hassle of extensive video production, with this sleek slideshow ad. Marshalls sticks to one theme It’s important to keep your video ads simple, especially when trying to reach mobile audiences. One…

    Nanigansin How To's- 17 readers -
  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    … giving it broader exposure by expanding the same ad on Instagram or Facebook’s Audience Network. According to Facebook, creating the right mix of assets will help ensure that audiences are seeing content that is most likely to grab their attention. While these ad units should contain consistent messaging, having some variety of assets will help you…

    Nanigans- 18 readers -
  • Meeker’s Report on the state of advertising and trends to watch out for

    Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come.

    Search Engine Watch- 21 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    … of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online advertising, with over half of the $73 billion in ad spend in 2016 going towards mobile devices. Furthermore, the report illustrates that audiences are spending an increasing amount of time…

    Nanigansin Social- 15 readers -
  • Pinterest Adds Search Advertising

    … followers. Join Affiliate networks like Admitad and enjoy the advertising on Pinterest with full ease. Pinterest’s search has been built from the ground up to process visual search, with algorithms built to scan and understand what’s in an image. Akkerman says that nicely positions Pinterest for mobile-first search budgets. To learn more about Pinterest Adds Search Advertising, follow this link business.pinterest.com Brought to you by Pace Lattin …

    Performance Marketing Insiderin Affiliate Social- 30 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … into this modern romance theme, Macy’s is able to more effectively drive sales because it’s only selling audiences on one particular style, instead of trying to throw every option at viewers and hoping that something sticks. Free eBook: 50 Direct Response Advertising Tips Get the insights you need to power outstanding social and mobile ad campaigns. This eBook is loaded with best practices on targeting, reporting, optimization, and more. Download the eBook …

    Nanigansin Social- 17 readers -
  • Why Mobile Payments Will Heat Up in 2017

    …, a combination of factors could drive mobile payment adoption. Mobile payments and digital wallets could play a role in mobile advertising, loyalty programs, and the overarching hyperlocal marketing challenge of online-to-offline attribution. An awful lot of spending is going into mobile advertising, without much in the way of click-throughs and other…

    Street Fightin Display Mobile- 18 readers -
  • Why brands should care about brand safety in mobile advertising

    … had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter. An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social media) or, at worst…

    Search Engine Watchin Mobile- 32 readers -
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