Mobile Advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Posts about Mobile Advertising
  • Why Mobile Payments Will Heat Up in 2017

    …, a combination of factors could drive mobile payment adoption. Mobile payments and digital wallets could play a role in mobile advertising, loyalty programs, and the overarching hyperlocal marketing challenge of online-to-offline attribution. An awful lot of spending is going into mobile advertising, without much in the way of click-throughs and other…

    Street Fightin Display Mobile- 16 readers -
  • The future of advertising is mobile

    … are a few different formats that dictate how an ad is displayed within an app. Each has its own unique strengths. Here are three of the most commonly used formats: Native ads: As defined by the MMA Mobile Native Advertising Committee, native advertising is a form of paid media where the ad experience follows the natural form and function…

    Search Engine Watch- 15 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When it launched in 2014, Twitter’s Advertising Platform initially only offered app install and re-engagement ads for off-Twitter advertising. However, those…

    Nanigansin Twitter- 24 readers -
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