Mobile Advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Posts about Mobile Advertising
    • Master the Mobile Ad Experience with Facebook Canvas

      Facebook’s Canvas fullscreen experience is a powerful secret weapon for mobile advertisers. This eye-popping, fullscreen mobile experience that loads instantly, has been helping marketing teams engage and enthrall mobile audiences since its introduction in 2016. As of Q2 2017, mobile accounted for 87% of Facebook’s total ad revenue, thanks in part to mobile-friendly ad units like Canvas.

      Nanigansin Social- 15 readers -
  • How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

    … The rising popularity of mobile is on the mind of every marketer. As audiences move to devices like smartphones and tablets, marketing teams are migrating with them. With this shift comes a new set of considerations, such as what sort of ad units and creative are most effectively reaching mobile audiences. According to Facebook’s Chief Operating…

    Nanigansin How To's- 17 readers -
  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    … giving it broader exposure by expanding the same ad on Instagram or Facebook’s Audience Network. According to Facebook, creating the right mix of assets will help ensure that audiences are seeing content that is most likely to grab their attention. While these ad units should contain consistent messaging, having some variety of assets will help you…

    Nanigans- 17 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    … of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online advertising, with over half of the $73 billion in ad spend in 2016 going towards mobile devices. Furthermore, the report illustrates that audiences are spending an increasing amount of time…

    Nanigansin Social- 14 readers -
  • Pinterest Adds Search Advertising

    … followers. Join Affiliate networks like Admitad and enjoy the advertising on Pinterest with full ease. Pinterest’s search has been built from the ground up to process visual search, with algorithms built to scan and understand what’s in an image. Akkerman says that nicely positions Pinterest for mobile-first search budgets. To learn more about Pinterest Adds Search Advertising, follow this link business.pinterest.com Brought to you by Pace Lattin …

    Performance Marketing Insiderin Affiliate Social- 30 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … into this modern romance theme, Macy’s is able to more effectively drive sales because it’s only selling audiences on one particular style, instead of trying to throw every option at viewers and hoping that something sticks. Free eBook: 50 Direct Response Advertising Tips Get the insights you need to power outstanding social and mobile ad campaigns. This eBook is loaded with best practices on targeting, reporting, optimization, and more. Download the eBook …

    Nanigansin Social- 16 readers -
  • Why Mobile Payments Will Heat Up in 2017

    …, a combination of factors could drive mobile payment adoption. Mobile payments and digital wallets could play a role in mobile advertising, loyalty programs, and the overarching hyperlocal marketing challenge of online-to-offline attribution. An awful lot of spending is going into mobile advertising, without much in the way of click-throughs and other…

    Street Fightin Display Mobile- 17 readers -
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