Mobile Advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Posts about Mobile Advertising
    • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

      The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with i ...

      Nanigans- 14 readers -
  • Meeker’s Report on the state of advertising and trends to watch out for

    … Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well…

    Search Engine Watchin Mobile- 15 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    … is the time to increase your mobile presence, especially if your competitors have lagged in optimizing their mobile campaigns. Try using mobile-friendly ad types like video or carousel ads. Or, if you haven’t already explored the potential of Instagram advertising, learn how you can easily repurpose your Facebook campaigns to this mobile-first platform…

    Nanigansin Social- 14 readers -
  • Pinterest Adds Search Advertising

    … followers. Join Affiliate networks like Admitad and enjoy the advertising on Pinterest with full ease. Pinterest’s search has been built from the ground up to process visual search, with algorithms built to scan and understand what’s in an image. Akkerman says that nicely positions Pinterest for mobile-first search budgets. To learn more about Pinterest Adds Search Advertising, follow this link business.pinterest.com Brought to you by Pace Lattin …

    Performance Marketing Insiderin Affiliate Social- 27 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … into this modern romance theme, Macy’s is able to more effectively drive sales because it’s only selling audiences on one particular style, instead of trying to throw every option at viewers and hoping that something sticks. Free eBook: 50 Direct Response Advertising Tips Get the insights you need to power outstanding social and mobile ad campaigns. This eBook is loaded with best practices on targeting, reporting, optimization, and more. Download the eBook …

    Nanigansin Social- 14 readers -
  • Why Mobile Payments Will Heat Up in 2017

    …, a combination of factors could drive mobile payment adoption. Mobile payments and digital wallets could play a role in mobile advertising, loyalty programs, and the overarching hyperlocal marketing challenge of online-to-offline attribution. An awful lot of spending is going into mobile advertising, without much in the way of click-throughs and other…

    Street Fightin Display Mobile- 17 readers -
  • The future of advertising is mobile

    … years ago, mobile has continued to grow to become a veritable behemoth of an industry, dominating the marketing strategy of businesses around the world. BI Intelligence predicts that US mobile ad spend will reach around $42 billion in 2018. For a more traditional marketer, mobile advertising might seem like a risky bet compared to conventional…

    Search Engine Watch- 22 readers -
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