Mobile Advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Posts about Mobile Advertising
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When it launched in 2014, Twitter’s Advertising Platform initially only offered app install and re-engagement ads for off-Twitter advertising. However, those…

    Nanigansin Twitter- 15 readers -
  • Street Culture: Ampush Employees Driving Company Reinvention

    … Mobile advertising chameleon Ampush is powering through another iteration of reinvention, according to the company’s co-founder and COO, Aniket (Nick) Shah. The company’s current motivations are moving it toward end-to-end customer acquisition, Shah said. Previously, pivots have been introduced by employees, inspiring an accessible culture…

    Street Fight- 6 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … on the Smaato platform in Q1 2016, at 52 percent. Arts and entertainment apps were followed by hobbies and interests apps (15 percent) and society apps (nine percent). Breaking the arts and entertainment app category down into subcategories, Smaato found music apps accounted for 59 percent of ad impressions in the arts and entertainment category…

    AllTwitterin Mobile- 13 readers -
  • 73% of marketers believe UX in mobile advertising needs to be improved

    … Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory. Interactive Advertising Bureau, Kargo and Refinery29 conducted a survey among 283 marketers and media agency executives, discussing how the advertising experience can…

    Search Engine Watchin Mobile- 12 readers -
  • Six lessons advertisers can learn from local SEO

    … backlinks have a bad reputation from the days of ‘black hat’ SEO, website owners shouldn’t be afraid to go after them. And links with a lot of local relevance can be particularly valuable. In his presentation at Brighton SEO, Greg Gifford gave a clever tip for getting ahead in local visibility that most businesses wouldn’t think to do: go after ‘crappy…

    Search Engine Watchin SEO Mobile- 25 readers -
  • 6 Strategies for Designing an Effective Mobile Ad

    … The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in future. These days, you can make purchases, check the status of your bank accounts, publish posts on social networks, play video games, and even watch live video translations of sports events using your smartphone…

    Relevance- 4 readers -
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