Mobile Advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Posts about Mobile Advertising
  • Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

    … on the mobile web. “In a year when the digital advertising ecosystem got tangled in issues related to potential Russian meddling in the 2016 elections, brand safety problems and fake news sites, mobile advertising fraud became even more systemic and more costly to the multi-billion dollar app advertising business,” says Ari Rosenstein, senior marketing…

    Stephanie Miles/ Street Fight- 14 readers -
  • Real Time Bidding: An Overview of Auction Types

    … to win auctions and receive impressions. If you’re interested in seeing what’s possible with Nanigans, get in touch with us today. Maximize Mobile for Your Business Today Take control of your digital advertising. Download your guide to the advertising automation software powering today’s most successful in-house marketing teams. Download the Guide …

    Nanigans- 17 readers -
  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    …Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers…

    Nanigansin Social Mobile- 12 readers -
  • Master the Mobile Ad Experience with Facebook Canvas

    … achieve your mobile advertising goals. A Canvas crash course The Canvas experience appears within a Facebook user’s news feed much like any other ad. It can be attached to any Facebook feed ad formats. The ads are differentiated with a a small arrow up button at the bottom of the creative . Once users click on the creative, they’re brought to a full…

    Nanigansin Social- 15 readers -
  • How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

    … points up front, Gwynnie Bee is able to ensure that viewers learn about the brand regardless of where this ad is viewed. Framebridge makes its point in a slideshow ad Not every advertising team has the resources to create high-quality, elaborate video ads. However, that doesn’t mean that video is not an option for them. Facebook and Instagram offer…

    Nanigansin How To's- 17 readers -
  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    … giving it broader exposure by expanding the same ad on Instagram or Facebook’s Audience Network. According to Facebook, creating the right mix of assets will help ensure that audiences are seeing content that is most likely to grab their attention. While these ad units should contain consistent messaging, having some variety of assets will help you…

    Nanigans- 18 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    … of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online advertising, with over half of the $73 billion in ad spend in 2016 going towards mobile devices. Furthermore, the report illustrates that audiences are spending an increasing amount of time…

    Nanigansin Social- 15 readers -
  • Pinterest Adds Search Advertising

    … Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest…

    Performance Marketing Insiderin Affiliate Social- 33 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … into this modern romance theme, Macy’s is able to more effectively drive sales because it’s only selling audiences on one particular style, instead of trying to throw every option at viewers and hoping that something sticks. Free eBook: 50 Direct Response Advertising Tips Get the insights you need to power outstanding social and mobile ad campaigns. This eBook is loaded with best practices on targeting, reporting, optimization, and more. Download the eBook …

    Nanigansin Social- 17 readers -
  • Why Mobile Payments Will Heat Up in 2017

    …, a combination of factors could drive mobile payment adoption. Mobile payments and digital wallets could play a role in mobile advertising, loyalty programs, and the overarching hyperlocal marketing challenge of online-to-offline attribution. An awful lot of spending is going into mobile advertising, without much in the way of click-throughs and other…

    Street Fightin Display Mobile- 19 readers -
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