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Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par with “Assistant”) is set to only affec ...
… The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile friendly update. At the Search Marketing Summit in Sydney today, and reported by Jennifer Slegg, Google Webmaster Trends Analyst Gary Illyes confirmed that page speed would be a factor in the next mobile update. Illyes…