Mobile Analytics

  • All the weird things you can measure with Google Analytics

    … Estimated reading time: 7 minutes, 18 seconds So you probably have a website, be it a blog, a content or commerce website or any other kind of site. So you installed Google Analytics manually or using Google Tag Manager and you started collecting data about your website’s visitors and their behaviour. Of course, depending on your level…

    State of Digitalin Social Google- 21 readers -
  • Key Considerations for Media Managers Scaling Their Mobile App Ads

    …, and check their other apps. Chart: Reasons that US Smartphone and Tablet Users Have Not Clicked Mobile Ads, March 2014 It’s essential to actively be advertising with mobile app ads to continue to reach your audience at scale, but with the right, targeted approach based on your company’s unique goals, especially since it’s still a newer ad format…

    Brian Honigman/ Adknowledge Blog- 5 readers -
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