Mobile And Tablet Marketing

  • How the Internet Revolutionized Offline Retail

    … If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make…

    Douglas Karr/ Marketing Technology Blogin How To's- 10 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … and Kohl’s (in that order). Surprisingly, Amazon isn’t yet in the top 5! All of these merchants have seen around 50% growth in mobile traffic and sales. On a global scale, the e-commerce leader eBay continues to focus on making it easier for consumers to shop on smartphones and tablets as the value of purchases from these devices grew 21% each year. Average…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • SMS: How to Optimize and Grow Your Text Message Opt-Ins

    … While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via SMS. SMS Marketing Statistics Text messages via SMS have a read…

    Marketing Technology Blog- 14 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone’s talking about. Promotehour – List of the best places to submit your startup Promote Project – Showcase your creations to the world. Rate My Startup – Submit your startup to be featured. Random Startup – For every…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s an investment that should be working to grow your business. You may be tempted to calculate that the cost to acquire a new customer is a certain dollar amount, and then the profit…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … Your Back-To-School Sales & Marketing, reveals 6 ways that marketers can capitalize on back-to-school shopping: Mommy Bloggers – Get in front of influencial Mommy bloggers to build awareness and drive sales for your products. Cool Kids – Whether its clothing, shoes, backpacks or tablets… kids want to show off so focus on how your products…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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