Mobile And Tablet Marketing

    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
    • Mcommerce is Now Growing 200% Faster than Ecommerce

      Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction.

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • SMS: How to Optimize and Grow Your Text Message Opt-Ins

    … While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via SMS. SMS Marketing Statistics Text messages via SMS have a read…

    Marketing Technology Blog- 12 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … to boost retention. Raja Manoharan, Dot Com Infoway Once you understand the lifetime value of your customer, measure your churn rate, analyze the cost to acquire a customer, you will understand the investment you’re making and the average return on that investment. You can then make adjustments to any one or all of the variables. You may need…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … Your Back-To-School Sales & Marketing, reveals 6 ways that marketers can capitalize on back-to-school shopping: Mommy Bloggers – Get in front of influencial Mommy bloggers to build awareness and drive sales for your products. Cool Kids – Whether its clothing, shoes, backpacks or tablets… kids want to show off so focus on how your products…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • How Businesses are Getting Customers with Pokémon Go

    … Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and how the game has become a remarkable boom for business owners. The one thing that’s been missing from the conversation…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Flurry: Real-Time Analytics for Mobile Applications

    … If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need for additional integration as you use third party platforms. And if you’ve developed…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Future Isn’t Jobless and Never Has Been

    … management system, and we’re promoting the articles via social media. The fact is, I never dreamed even 15 years ago that I’d have my own digital marketing agency and would be helping clients navigate marketing online. The path to the future isn’t getting thinner and thinner, it’s opening up wider and wider! Each stage of automation simply enables…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The State of Agile Marketing in 2016

    … Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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