Mobile And Tablet Marketing

    • 10 Ecommerce Trends You Will See Implemented in 2017

      It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases online! Tweet This! Combined wit ...

      Douglas Karr/ Marketing Technology Blog- 24 readers -
    • The Impact of Micro-Moments on the Consumer Journey

      A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how very new the idea of micro-moment ...

      Marketing Technology Blog- 15 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to monetize their apps, and providing video advertisers an incredible opportunity to reach an engaged mobile audience. Some of their customers have seen a 10x increase in monetization. Advertisers depend on Vungle’s creative optimization…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing Tweet This! or purchase process personalization…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 13 Ways that Content Is Monetized Online

    … are displayed. You don’t make any money, though, unless that advertisement is clicked. Because of ad-blocking and a general malaise to ads in general, click-through rates on ads continue to plummet… as does your income. Custom Ad Networks – advertising networks often reach out to us because they’d love to have the ad inventory that a site this size…

    Douglas Karr/ Marketing Technology Blogin Content- 19 readers -
  • Waze Local: Let Waze Drivers See Your Business When They Are Around

    … and billed monthly to your credit card. Register Your Business If you’re a business with greater than 10 locations, you can also utilize Waze Ads. The interface offers branded pins, mobile screen takeovers, arrows, and prominent search result placement within the mobile application. You can also target the type of driver and where they’re driving, and what’s happening around them (like the weather!). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Tips for Improving Your Mobile App Popularity During The Holidays

    … and not just discarded. In this article, I will be exploring some great ways for mobile app developers to use the upcoming holiday season to their advantage and boost the overall performance of their apps in the marketplace through focused marketing. Mobile App Icon: Your First Impression When you are browsing the app store, the first thing you notice…

    Marketing Technology Blog- 12 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … for excellent customer service? For great discounts? For a wide selection? When we work with car dealers, we identify what their strengths are, and work with them to design their marketing and businesses accordingly. For example, if customers love their prices, they might not want to advertise that ritzy BMW. Assess the Mobile Experience Just getting…

    Marketing Technology Blog- 16 readers -
  • How the Internet Revolutionized Offline Retail

    … If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make…

    Douglas Karr/ Marketing Technology Blogin How To's- 23 readers -
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