Mobile And Tablet Marketing

    • 13 Ways that Content Is Monetized Online

      A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own.

      Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
    • Mobile App Builders and Mobile Web Platforms For Your Business

      I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you kno ...

      Douglas Karr/ Marketing Technology Blogin Mobile- 15 readers -
  • Waze Local: Let Waze Drivers See Your Business When They Are Around

    … and billed monthly to your credit card. Register Your Business If you’re a business with greater than 10 locations, you can also utilize Waze Ads. The interface offers branded pins, mobile screen takeovers, arrows, and prominent search result placement within the mobile application. You can also target the type of driver and where they’re driving, and what’s happening around them (like the weather!). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Tips for Improving Your Mobile App Popularity During The Holidays

    … and not just discarded. In this article, I will be exploring some great ways for mobile app developers to use the upcoming holiday season to their advantage and boost the overall performance of their apps in the marketplace through focused marketing. Mobile App Icon: Your First Impression When you are browsing the app store, the first thing you notice…

    Marketing Technology Blog- 11 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … percent of 18-34 year-olds seek out opinions from others before purchasing, according to research from Mintel. And while a business owner may cringe at the thought of public-facing negative comments, online reviews provide an opportunity to get unfiltered, honest feedback about what your customers think of their experiences. Mine the reviews on sites…

    Marketing Technology Blog- 13 readers -
  • Retailers are Improving Experience and Driving Revenue with Text Messaging

    … a positive perception of a company that offers texting Tweet This! 81% of consumers are frustrated being tied to a phone or computer for customer service Tweet This! This infographic from OpenMarket visually depicts the online retail industry’s missed opportunity when it comes to SMS, or text messaging. Text messaging remains an underutilized communication channel that has the potential to deliver much more value than it is today. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How the Internet Revolutionized Offline Retail

    … If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make…

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … and Kohl’s (in that order). Surprisingly, Amazon isn’t yet in the top 5! All of these merchants have seen around 50% growth in mobile traffic and sales. On a global scale, the e-commerce leader eBay continues to focus on making it easier for consumers to shop on smartphones and tablets as the value of purchases from these devices grew 21% each year. Average…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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