Mobile And Tablet Marketing

  • What Technology Has Been Eliminated with Smartphones?

    … We’re coming up on the 10th birthday of the iPhone, launched June 29th, 2007. Like any convincing psychopath, smartphones are able to put on a likable front. They are friendly, helpful and seem like they wouldn’t hurt a fly. All the while they are sadistic killers who smother alarm clocks in their sleep and make sure your GPS system is never…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    …. Features include: Outstream Video, Dynamic Creatives, Location, Games & Logic, Responsive and Cross Screen, and more. Creative Factory is self-service and easy to use, incorporating three main principles: Widgets: take away the need to code Triggers: define when something occurs Action: determine what activity occurs. By celebrating these…

    Marketing Technology Blogin Mobile- 21 readers -
  • 14 Factors Impacting Your Website Load Speed

    … rather than slowing it down. Mobile Optimization – Responsive design is, rightly, all the rage right now to provide consistent user experiences regardless of your device’s viewport. But it also may be slowing down your mobile viewing – where a growing percentage of visitors are arriving. Video Formats – If you’re including video backgrounds…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    …, actionable feedback. Startuplister – Get your startup listed on niche directories, review sites, and industry blogs to help with your startup marketing efforts for only $50. StartupTabs – a community of individuals who love discovering and promoting startups. StartupTunes – An Exclusive Web 2.0 Startups Review Blog. TechCrunch – TechCrunch…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 21 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … retail outlet. Selling social – 70% of consumers are influenced by brand and product recommendations on social media Tweet This! Tapping into social media for increasing brand awareness and advocacy is now driving sales, encouraging marketers to develop sophisticated omni-channel social strategies. Required HTTPS in the Year 2017 – Without…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … to an issue that we don’t scream about enough – marketing is dependent upon a product meeting expectations and a customer service department providing exceptional support. If either is lacking, in this social world it will have a detrimental impact on your overall marketing efforts. The findings for improving customer experience utilizing personalization…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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