Mobile And Tablet Marketing

    • Mobile App Builders and Mobile Web Platforms For Your Business

      I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you kno ...

      Marketing Technology Blog- 22 readers -
    • 6 Key Elements to a Successful SMS Marketing Campaign

      Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be h ...

      Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Don’t Underestimate The Impact of a Brick and Mortar Store

    … We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding the opening and closing of retail stores. While the gap of closures continues to increase, it’s important…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The Top 5 Ways to Enhance Your Mobile Payment Process

    … Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just a few taps. As a merchant, enhancing your mobile payment process is a worthwhile investment…

    Marketing Technology Blog- 15 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • How to Polish Mobile App Store Product Pages in Pre-launch

    … with identical targeting. As a result, the variant ‘Transformers: Earth Wars’ won and was used for all marketing activities for an app. However, Facebook ads don’t provide context. So, when it comes to more complex and dedicated approaches, it’s better to use platforms for emulating an app store such as SplitMetrics. Split-Testing Proves that Industry Trend…

    Marketing Technology Blogin How To's- 23 readers -
  • 5 Design Elements that Work Well for Mobile Conversion

    … Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Templates For Every Text Message You Might Need for Your Business

    … the importance of mobile in today’s digital marketing landscape is paramount. Studies show that 63% of Smartphone users keep their gadgets handy 93% of the time they are awake Tweet This!. And 90% of the time, a person will read a text just within three minutes after receiving it Tweet This! Text Message Marketing Examples Choosing to leverage these…

    Marketing Technology Blog- 24 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • A 5-Step Plan to Optimize Your Checkout for Shoppers.

    … According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience…

    Marketing Technology Blog- 11 readers -
  • What Technology Has Been Eliminated with Smartphones?

    … found again. James Pelton It’s only fitting that Mobile Text Alerts launch this killer infographic: Cell Phone Serial Killer – The Gadgets being Killed off by Smartphones to celebrate the demise of so many technologies that have been provided an amazing platform in the palm of our hands. Here are 10 technologies that have been killed off thanks…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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