Mobile And Tablet Marketing

  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    …. Features include: Outstream Video, Dynamic Creatives, Location, Games & Logic, Responsive and Cross Screen, and more. Creative Factory is self-service and easy to use, incorporating three main principles: Widgets: take away the need to code Triggers: define when something occurs Action: determine what activity occurs. By celebrating these…

    Marketing Technology Blogin Mobile- 16 readers -
  • 14 Factors Impacting Your Website Load Speed

    … rather than slowing it down. Mobile Optimization – Responsive design is, rightly, all the rage right now to provide consistent user experiences regardless of your device’s viewport. But it also may be slowing down your mobile viewing – where a growing percentage of visitors are arriving. Video Formats – If you’re including video backgrounds…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes the digital marketing space. Do a cursory google search on micro-moments, and you’ll find that they occur when people reflexively: Turn to a device – increasingly a smartphone…

    Marketing Technology Blog- 17 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … single-channel shoppers Tweet This! requiring marketers to develop complex campaigns that follow potential buyers and lead them to a purchase whether they’re in the store, mobile, or anywhere in between. Product remarketing – On average, it requires seven touchpoints before you can lead a buyer back Tweet This! Remarketing is now an essential strategy for every ecommerce marketer. Make sure to consider these important trends while creating your ecommerce marketing strategy for 2017. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    …. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and Personalization: How Brands Can Understand and Meet Consumer Expectations. In every country surveyed, brands and consumers did not align when asked about personalization. The findings point to both the problem and opportunity with regard…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 13 Ways that Content Is Monetized Online

    …, social media updates, webinars, public speeches, podcasts, and more. Influencer marketing can be quite lucrative but keep in mind that it only lasts as long as you can influence sales – not just reach. And again, be sure to disclose those relationships. I see many influencers in my own industry that don’t tell folks they’re getting paid to pitch…

    Douglas Karr/ Marketing Technology Blogin Content- 25 readers -
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