Mobile App

    • At Liftoff, a Classic Formula for Company Culture

      A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned, and it might be the best Glassdoor rating of all the companies that have ever been featured on Street Culture since spring 2015. It’s just one metric measuring a formula of company values, employee sentiment, and individual reviews, but the company has ...

      Street Fight- 18 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 17 readers -
  • Quick Guide to E-Commerce Mobile App Promotion

    … Mobile apps have proven to be an important part of mobile marketing, so much so that competition for exposure, downloads, and engagement has gotten fierce. To help you get the most exposure, engagement and ROI from your mobile app, we’ve put together a Quick Guide. In this short but substantial guide, you’ll learn: Strategies for getting…

    Acceleration Partnersin SEO Mobile- 23 readers -
  • How the Internet Revolutionized Offline Retail

    … of an offer or discount in a retailer that’s nearby. The State of the Internet of Things study from Accenture Interactive found that nearly two-thirds of consumers intend to purchase a connected home device by 2019, while ownership of wearable technology is expected to double year over year in 2016. Accenture predicts that IoT will be particularly…

    Douglas Karr/ Marketing Technology Blogin How To's- 43 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … an infographic from Dot Com Infoway – Calculate the Life Time Value (LTV) of your App Users for Massive Branding & Success – that provides a walk-through on measuring the LTV of your mobile app user. It also provides some ways to reduce churn and increase profitability. There is no doubt about the fact that more and more people are spending most…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 6 Visual Apps for Creating Social Media Content

    … to your Kanvas creations that can be shared on mobile or desktop browsers. #2: Adobe Spark Video Looking to make a video? Adobe has an iPhone app for that called Adobe Spark Video. All you need is a script. The app does the rest. When you open the Adobe Spark Video app, tap on the + at the bottom to begin your first project. Start a new project…

    Kristi Hines/ Social Media Examinerin Social Content- 33 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Why user testing is the most important part of mobile development

    … a user need; designing a product that people can’t or won’t use; design teams failing to understand their users and designing for themselves; and/or developing a system for the wrong context. However you judge the success of your mobile project – whether a mobile-friendly website or an app – the reception it receives from users will be critical…

    Search Engine Watch- 24 readers -
  • The Impact of Going Global with Your Mobile App

    … With 7,000 languages in the world and growth internationally for mobile applications, you’re most likely selling yourself short if you go to market with an app that doesn’t support localization… er localisation. Interestingly enough, Mobile apps that support English, Spanish, and Mandarin Chinese, can reach half the globe Tweet This! It’s…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Facebook Mobile Apps: A Guide for Marketers

    …. Discover what marketers need to know about Facebook mobile apps. #1: Manage Your Page With the Pages Manager App Rather than use the native Facebook mobile app to manage your page, use Facebook’s Pages Manager app. The app lets you manage up to 50 pages from your smartphone or tablet, and it’s available for both iOS and Android. Manage your…

    Social Media Examinerin Social Facebook- 36 readers -
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