Mobile App Adoption

  • The Steep Benchmark Curve on Mobile App User Retention

    … and engagement. No need to reinvent the wheel! It’s just my opinion, but I don’t believe you should pay too much attention to these benchmarks on retention… other than you absolutely have to beat them. These are based on thousands and thousands of crap mobile applications getting mass produced on a daily basis. With that in mind, I think there are three…

    Douglas Karr/ Marketing Technology Blog- 12 readers -