Mobile App Ads

  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … to “see it from the beginning” all the more appealing. A movie-trailer style of video is a winning strategy for convincing Twitter users to download an app in order to continue the entertainment. Playrix When the game that you’re advertising is bright, colorful and fun, sometimes all you need to do is communicate that enjoyment to audiences in order…

    Nanigansin Social Twitter- 8 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … breakout new apps in similar categories. They also take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions. eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigans- 15 readers -
  • 5 Instagram MAI Ad Examples And What They Teach Mobile App Marketers

    … Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns…

    Nanigansin Social- 15 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    … a full smartphone screen, advertisers have found it easier to create these various flavors of an immersive experience as compared to trying to do so on desktop. 3. More Advertisers Using the Unit as Retargeting with a Twist Website Custom Audiences (WCA) has become a preferred targeting strategy for a number of advertisers using the carousel format…

    Nanigansin Social- 17 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
  • Key Considerations for Media Managers Scaling Their Mobile App Ads

    …, and check their other apps. Chart: Reasons that US Smartphone and Tablet Users Have Not Clicked Mobile Ads, March 2014 It’s essential to actively be advertising with mobile app ads to continue to reach your audience at scale, but with the right, targeted approach based on your company’s unique goals, especially since it’s still a newer ad format…

    Brian Honigman/ Adknowledge Blog- 8 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions. The social network said in a post on its developer blog that device-level targeting should be available "in the next few days," with Software…

    David Cohen/ AllFacebookin Social- 11 readers -
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