Mobile App Ads

  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 12 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … breakout new apps in similar categories. They also take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions. eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigans- 21 readers -
  • 5 Instagram MAI Ad Examples And What They Teach Mobile App Marketers

    … Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns…

    Nanigansin Social- 18 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    … Originally called Multi-Product Ads, Carousel Link Ads were recently expanded with some additional functionality designed specifically for direct response-focused advertisers. This includes better support for mobile app advertisers, and the ability to include deep links within the unit to point users to certain areas of an app or website, post…

    Nanigansin Social- 21 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … is becoming more prevalent, with Facebook now accessed the most through mobile devices. As the trend continues, we believe people-based measurement — focusing on audiences instead of devices — is the foundation for determining advertising effectiveness across all of digital. As a result, we are changing reporting for mobile app ads to make them…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … than single-image link ads and costs per click 20 percent to 30 percent lower. Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent. Mobile app install ads and engagement ads in the carousel format are now available via its ads application-programming interface…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 42 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media…

    David Cohen/ AllFacebook- 4 readers -
  • Key Considerations for Media Managers Scaling Their Mobile App Ads

    … key considerations to be mindful of before, during and after the execution of your mobile app’s advertising strategy: A One-Size Fits All Approach Will Not Work. In many cases, a one-size-fits-all approach does not work when trying to scale your mobile app ads across different apps, platforms and devices. This technique might have worked…

    Brian Honigman/ Adknowledge Blog- 11 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Engineer Jun Li detailing the new options: App developers have seen a lot of success with Facebook's mobile app ads, largely because of Facebook's precise targeting abilities for mobile app ads. In order to get high-quality installs or engagement within an app, it is very important to reach the right people with the most relevant message…

    David Cohen/ AllFacebookin Social- 12 readers -