Mobile App Ads

  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 10 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … breakout new apps in similar categories. They also take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions. eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigans- 20 readers -
  • 5 Instagram MAI Ad Examples And What They Teach Mobile App Marketers

    … Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns…

    Nanigansin Social- 15 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    … Originally called Multi-Product Ads, Carousel Link Ads were recently expanded with some additional functionality designed specifically for direct response-focused advertisers. This includes better support for mobile app advertisers, and the ability to include deep links within the unit to point users to certain areas of an app or website, post…

    Nanigansin Social- 20 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 36 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
  • Key Considerations for Media Managers Scaling Their Mobile App Ads

    … The media manager’s role is in a state of flux due to the growing prevalence of mobile, video and social advertising as a part of day-to-day responsibilities. Today, a vast majority of Millennial consumers receive news, content and advertising from their mobile devices as they view videos, browse Facebook, Twitter and other social networks…

    Brian Honigman/ Adknowledge Blog- 10 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions. The social network said in a post on its developer blog that device-level targeting should be available "in the next few days," with Software…

    David Cohen/ AllFacebookin Social- 11 readers -
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