Mobile App Ads

  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 8 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … Etermaxfounder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation…

    Nanigans- 13 readers -
  • 5 Instagram MAI Ad Examples And What They Teach Mobile App Marketers

    … Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns…

    Nanigansin Social- 15 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    … a full smartphone screen, advertisers have found it easier to create these various flavors of an immersive experience as compared to trying to do so on desktop. 3. More Advertisers Using the Unit as Retargeting with a Twist Website Custom Audiences (WCA) has become a preferred targeting strategy for a number of advertisers using the carousel format…

    Nanigansin Social- 16 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • F8 Registration Now Open

    … Facebook announced last month that it was expanding its F8 global developer conference to two days, and registration is now open for the event, to be held March 25 and 26 at Fort Mason Center in San Francisco. The social network limits the number of tickets, but developers who are unable to attend can also register to follow F8 online, where…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
  • Key Considerations for Media Managers Scaling Their Mobile App Ads

    …, and check their other apps. Chart: Reasons that US Smartphone and Tablet Users Have Not Clicked Mobile Ads, March 2014 It’s essential to actively be advertising with mobile app ads to continue to reach your audience at scale, but with the right, targeted approach based on your company’s unique goals, especially since it’s still a newer ad format…

    Brian Honigman/ Adknowledge Blog- 6 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    …, you could only target iOS or Android, minimum OS version and Wi-Fi-only users. Greater return on investment: You will be able to reach the most relevant users and optimize your bids by bidding separately per device. App Insights at the device level: You can identify which devices are working best for your app with App Insights and target those…

    David Cohen/ AllFacebookin Social- 11 readers -
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