Mobile App Ads

  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 12 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … Etermaxfounder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation…

    Nanigans- 21 readers -
  • 5 Instagram MAI Ad Examples And What They Teach Mobile App Marketers

    … Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns…

    Nanigansin Social- 18 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    …. As Facebook recently shared within a blog post, CTRs are generally substantially higher within these units as compared to other advertising efforts, and CPIs tend to skew lower. 2. Mobile Driving Creative Strategy You’ll notice that Facebook’s blog post only shows examples of the ad on mobile phones. This isn’t an accident. The unique, interactive…

    Nanigansin Social- 21 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … advertisers will not be able to get device level reporting from MMPs. On Aug. 20, the change will go into effect for all advertisers. Our recommended solution for measuring the impact of your Facebook mobile app ads is to continue to use an MMP and Facebook Analytics for Apps. We will continue to work closely with all of our measurement partners…

    David Cohen/ Inside Facebookin Social Facebook- 17 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 41 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
  • Key Considerations for Media Managers Scaling Their Mobile App Ads

    …, and check their other apps. Chart: Reasons that US Smartphone and Tablet Users Have Not Clicked Mobile Ads, March 2014 It’s essential to actively be advertising with mobile app ads to continue to reach your audience at scale, but with the right, targeted approach based on your company’s unique goals, especially since it’s still a newer ad format…

    Brian Honigman/ Adknowledge Blog- 11 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Engineer Jun Li detailing the new options: App developers have seen a lot of success with Facebook's mobile app ads, largely because of Facebook's precise targeting abilities for mobile app ads. In order to get high-quality installs or engagement within an app, it is very important to reach the right people with the most relevant message…

    David Cohen/ AllFacebookin Social- 12 readers -
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