Mobile App Campaigns

  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 12 readers -
  • Leanplum: A/B Test Your Mobile Content and Messaging

    … additional development and a new release. There are alternatives out there, though. Leanplum is a fully-integrated optimization solution for mobile apps to assist companies in deploying mobile applications where they can test, analyze, schedule and personalize the user experience and messaging. Leanplum’s Platform allows for Personalization, Testing…

    Douglas Karr/ Marketing Technology Blogin Mobile Content- 7 readers -
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