Mobile App Campaigns

    • Setting Up and Analyzing Universal App Campaigns

      Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding, targeting, and creative delivery.

      PPC Hero- 11 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • Universal App Campaigns Vs. Mobile App Install Campaigns

    … to have been placed in front of you in some form or fashion. Whether that be from a quick search in your app store of choice, by word of mouth or from seeing an ad. As advertisers, we are at the forefront of the path, as we have the task of getting the app in front of the right users and convincing them to hit ‘download’. Today we are going…

    PPC Heroin Social- 20 readers -
  • Apple Search Ads: What You Need To Know To Improve Performance

    … CPIs rise. And this is causing marketers to wonder if it’s really worth it. Source, eMarketer However, back in October, Apple emerged in a crowded market and has shown promising early results. Apple launched Search Ads as an “efficient and easy way to help people discover your app on the App Store for iPhone and iPad in the U.S.” Apple is allowing…

    PPC Heroin Social Paid Search How To's- 43 readers -
  • Apple Introduces Search Ads To The App Store

    … within the App Store. According to Apple, these new Search Ads will provide “an efficient and easy way to help people discover your app” and will be active on both iPhone and iPad. The ads go live on Wednesday, October 5, with initial availability only for U.S. publishers and developers. Click To Tweet Campaign setup for these Search Ads…

    PPC Heroin SEO- 17 readers -
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