Mobile App Campaigns

  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • Universal App Campaigns Vs. Mobile App Install Campaigns

    … to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns. What Are They? Mobile App Install Campaigns Mobile App Install campaigns give you the ability to promote iOS and Android apps across the Display Network, Search Network and YouTube…

    PPC Heroin Social- 19 readers -
  • Apple Search Ads: What You Need To Know To Improve Performance

    … marketers and people familiar with AdWords/Bing mobile app install campaigns, this should come as no surprise. In fact, we took our AdWords campaign structure and boiled it down into a three campaigns to get us started. We wanted a simplified campaign structure to start with so we could understand performance metrics like install volume, CPIs…

    PPC Heroin Social Paid Search How To's- 43 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 17 readers -
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