Mobile App Development

  • The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Complete Guide to Mobile App UX Design and Development

    … Designing a mobile app and designing a mobile website can have some overlapping similarities. A lot of the best practices such as usability, cohesiveness, and conciseness are all still incredibly important, and companies should be employing them regardless of the platform they are creating. However, there are still some important design elements…

    ROI Factor Blog- 13 readers -
  • A Development Dilemma: Mobile App or Mobile Website?

    … on mobile devices. Basic Principles When it comes to the decision between a responsive website or a mobile app, the first and most obvious question to ask is whether or not you want your content to be accessible through mobile browsers. If the answer is "yes", then you need to be considering a responsive website first - if "no" then a mobile app might…

    Austin Paley/ ROI Factor Blog- 12 readers -
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