Mobile App Engagement

    • Survey: 50% of Users Have Never Paid to Download an App

      Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed that friends and family were the top way u ...

      AllFacebookin Google- 8 readers -
  • Insert.io: A Codeless Mobile Engagement Platform

    … and tools for onboarding, communication, conversion, user acquisition, UI modification and other engagement practices. App owners devise wonderful ideas to grow their app engagement –ideas that are crucial as mobile becomes a prime channel for the enterprise. But then they hit a wall – mobile app development cycles are long, and many of these great…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • What Keeps People Coming Back to Mobile Apps?

    … People download apps all the time, but the many are used once and never used again. Google teamed up with market research firm Ipsos MediaCT to survey 8,470 consumers with smartphones. The goal: to find out what drives people to install apps, what keeps them coming back and why the abandon apps. The report also offers some insights…

    Inside Facebookin Google- 13 readers -
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