Mobile App Engagement

  • Survey: 50% of Users Have Never Paid to Download an App

    … Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed…

    AllFacebookin Google- 18 readers -
  • DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    …; Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level –and covers 500 million devices. Download the AppsFlyer Study That forecast is based on different fraudulent activity, both verified and suspected: Mis-attribution of fraudulent click data…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Insert.io: A Codeless Mobile Engagement Platform

    Insert was created to help marketers and app owners overcome the time it takes an app-related idea to get from the whiteboard to the user’s device. The platform offers a broad set of must-have features – inserts – which can be launched into any iOS and Android live app in minutes, with no development effort.

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • What Keeps People Coming Back to Mobile Apps?

    … of developing an app that serves a single purpose. The report recommended the use of re-engagement ads with deep links. However, deep links don’t need to be reserved for ads, nor should they. According to Bitly chief product officer Matt Thomson, deep links enable brands to send consumers into apps from regular communication channels, instead…

    Inside Facebookin Google- 13 readers -