Mobile App Engagement

  • Survey: 50% of Users Have Never Paid to Download an App

    … Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed…

    AllFacebookin Google- 9 readers -
  • Insert.io: A Codeless Mobile Engagement Platform

    … and tools for onboarding, communication, conversion, user acquisition, UI modification and other engagement practices. App owners devise wonderful ideas to grow their app engagement –ideas that are crucial as mobile becomes a prime channel for the enterprise. But then they hit a wall – mobile app development cycles are long, and many of these great…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • What Keeps People Coming Back to Mobile Apps?

    … for marketers hoping to ensure the longevity of their apps. One key point from the report was the need for app re-engagement. People want apps that make their lives easier and serve a specific function. Indeed, two-thirds of those surveyed said an app that simplifies their life will get more frequent use. The challenge is to avoid falling into the trap…

    Inside Facebookin Google- 13 readers -