Mobile App Engagement Index

  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … (male or female) who made an in-app purchase in a mobile game. The report also showed that the cost to drive an in-app purchase in a mobile game decreased 24 percent from the first quarter to the second quarter of 2016. Breaking in-game purchases down by gender, the report showed that 6.7 percent of female users who install a game make a purchase…

    Inside Facebook- 17 readers -
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