Mobile App Engagement Index

  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … on to complete a first purchase in a shopping app was $95.94. This is a decrease of 54.5 percent from the second quarter of 2015. In addition, Liftoff found that women were both more likely to install a shopping app and to make a purchase in a shopping app than males. Meanwhile, in terms of games, Liftoff found that it cost $65.90 to acquire a user…

    Inside Facebook- 11 readers -
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