Mobile App Install Ads

  • Facebook Adds Dynamic Ads for Mobile App Installs

    …-value. Drive repeat actions: Once the right customers have your app, the challenge is keeping them engaged over time. App remarketing is an effective way to re-engage people who have already installed your app—letting you market to them based on what they’ve been browsing. This is critical as more and more people turn to mobile for shopping…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 20 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 15 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 26 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    … Facebook introduced two new features to aid advertisers seeking to target new countries. The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in the countries they are already targeting…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … a look at how a refresh helped these four companies keep their campaigns eye-catching and effective. 1. HelloFresh: Showcasing Before and After Refreshing your ads doesn’t mean you need to start back at square one. Sometimes you can take elements from your original ad and remix them in order to retain familiarity – but add a twist. HelloFresh…

    Nanigansin Social Facebook- 14 readers -
  • How To Drive Mobile Game Downloads With Mobile App Install Ads

    … create successful MAI image, video and carousel campaigns: Mobile App Install: Image Ad Promoting dramatic, action-packed game imagery is a smart tactic for catching the attention of potential new users and driving them to download a game. This Facebook ad example for Wartune: Hall of Heroes features a character mid-action as he fights in an intense…

    Nanigansin Social How To's- 21 readers -
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