Mobile App Install Ads

    • Top Score: High-Value User Acquisition For Mobile Game Advertisers

      For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time.

      Nanigansin Social- 9 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 11 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When it launched in 2014, Twitter’s Advertising Platform initially only offered app install and re-engagement ads for off-Twitter advertising. However, those…

    Nanigansin Twitter- 15 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    … to those regions and optimize delivery to countries with the greatest returns. Finally, the social network introduced resources for advertisers looking to expand their global targeting: international marketing webinars and a handbook with information on targeting the right users in new countries. Advertisers: What are your thoughts on these new options from Facebook? Image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Instagram Video Ads Average 25 Seconds (Report)

    … of War, Amazon and HBO Now in the top five. On Tumblr, Mobile Strike was followed by Episode, Game of War, The Sims FreePlay and Battle Camp. Finally, the report showed that Etsy was the top app install advertiser on Pinterest in the U.S. for the quarter, followed by ipsy, Macy’s, thredUP and Sears. On Pinterest, 80 percent of the top 20 app install advertisers in the U.S. in the second quarter were identified as shopping and lifestyle apps. Sensor Tower’s complete report is available here. …

    AllFacebookin Google Facebook- 5 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 7 readers -
  • How To Drive Mobile Game Downloads With Mobile App Install Ads

    … (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been quick to adopt new ad types like video and carousel app install ads: If you’re also scaling your mobile app install ad spend this year, here are creative tips that can help you…

    Nanigansin Social How To's- 16 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    …. To achieve its ambitious goals for Magic Rush on Android, Elex launched a worldwide Facebook ad campaign, leveraging Nanigans software to manage, measure, and optimize the entire process. To promote Facebook’s mobile app install ads with interest targeting and lookalike audiences, Elex utilized a range of features in Nanigans’ end-to-end solution…

    Nanigansin Social- 14 readers -
  • 4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates…

    Nanigansin Social Twitter- 9 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … them directly into your app experience. If you’re running action-based ads, the updated overlay helps drive valuable traffic to your website or app. The overlay is automatically included on all photo and carousel ads, so there’s no action needed to include the overlay in your ads. You can go into Ads Manager and manually edit your campaigns to include…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
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