Mobile App Install Ads

  • Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

    … Report Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day Facebook Audience Network Increases Mobile App Install Volume by 26% [Study] 2016 Holiday Ecommerce Facebook Advertising Preview [Report] Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season …

    Nanigansin Social- 8 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can…

    Nanigansin Social- 11 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 13 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 18 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    … Facebook introduced two new features to aid advertisers seeking to target new countries. The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in the countries they are already targeting…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Instagram Video Ads Average 25 Seconds (Report)

    … ad on the platform at 25 seconds as of June, up from 15 seconds in January. In addition, the report found that 26 percent of Instagram ads were video ads in the second quarter of 2016, a 23 percent increase from January. The report showed that app install ads represented 26 percent of all impressions on Instagram in the second quarter, while…

    AllFacebookin Google Facebook- 10 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 11 readers -
  • How To Drive Mobile Game Downloads With Mobile App Install Ads

    … (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been quick to adopt new ad types like video and carousel app install ads: If you’re also scaling your mobile app install ad spend this year, here are creative tips that can help you…

    Nanigansin Social How To's- 19 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … a goal for scaling mobile app installs through Facebook advertising, they needed to achieve that scale in a strategic and sustainable way. Maintaining consistent performance—as measured primarily by cost-per-install (CPI) and downstream revenue—was a critical factor in defining the success criteria. ‘Scale + performance’ was the name of the game…

    Nanigansin Social- 17 readers -
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