Mobile App Install Ads

  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 12 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 14 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Work? As you create your Twitter ads, you can choose to run them on the Twitter Audience Platform. When you select this targeting option, the reach of your campaign will extend to the thousands of apps and websites that your intended audience uses every day. Your calls to action for those ads will also be displayed, so you can still work towards…

    Nanigansin Twitter- 18 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    …, adding that this can be done by uploading lists of existing customers or high-potential leads. Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Instagram Video Ads Average 25 Seconds (Report)

    … Application store optimization company Sensor Tower released its Q2 2016 Ad Intelligence Digest, which analyzed the state of advertising on Instagram andrevealed the top app advertisers on five major ad networks. The report found that advertisers are taking advantage of Instagram’s support for longer videos, with the average length of a video…

    AllFacebookin Google Facebook- 10 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience…

    Nanigansin Social Facebook- 11 readers -
  • How To Drive Mobile Game Downloads With Mobile App Install Ads

    … (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been quick to adopt new ad types like video and carousel app install ads: If you’re also scaling your mobile app install ad spend this year, here are creative tips that can help you…

    Nanigansin Social How To's- 19 readers -
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