Mobile App Install Ads

  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … Facebook’s user interface. Audience Options 5. Custom Audiences A Custom Audience is an ad targeting option that lets marketers serve ads to their existing customers. Custom Audiences work best when segmented by behavior or demographic – for example, people whose purchases have high average order value, or parents who have bought multiple items…

    Nanigansin Social- 18 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … credit for an average of 14 percent of their app downloads. View-through attribution allows mobile app advertisers to assign credit to ads that people viewed but never clicked. As the holiday season brings a higher number of downloads, it’s a good time to add impression-level data to your attribution model so you can better understand the impact your ad campaigns have on incremental installs. App developers: Will you explore the use of dynamic ads for mobile app installs? …

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

    … Report Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day Facebook Audience Network Increases Mobile App Install Volume by 26% [Study] 2016 Holiday Ecommerce Facebook Advertising Preview [Report] Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season …

    Nanigansin Social- 15 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 23 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 17 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 29 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    … to those regions and optimize delivery to countries with the greatest returns. Finally, the social network introduced resources for advertisers looking to expand their global targeting: international marketing webinars and a handbook with information on targeting the right users in new countries. Advertisers: What are your thoughts on these new options from Facebook? Image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … Ads is that you can share several images all in one ad unit. Smart advertisers can take this approach a step further by promoting the Carousel cards that are clicked on the most in their own independent ads. Not only does this strategy keep a campaign from going stale; it also ensures the effectiveness of new iterations. Slack colorfully…

    Nanigansin Social Facebook- 16 readers -
  • How To Drive Mobile Game Downloads With Mobile App Install Ads

    … (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been quick to adopt new ad types like video and carousel app install ads: If you’re also scaling your mobile app install ad spend this year, here are creative tips that can help you…

    Nanigansin Social How To's- 23 readers -
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