Mobile App Install Ads

  • Facebook Adds Dynamic Ads for Mobile App Installs

    … credit for an average of 14 percent of their app downloads. View-through attribution allows mobile app advertisers to assign credit to ads that people viewed but never clicked. As the holiday season brings a higher number of downloads, it’s a good time to add impression-level data to your attribution model so you can better understand the impact your ad campaigns have on incremental installs. App developers: Will you explore the use of dynamic ads for mobile app installs? …

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

    … Report Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day Facebook Audience Network Increases Mobile App Install Volume by 26% [Study] 2016 Holiday Ecommerce Facebook Advertising Preview [Report] Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season …

    Nanigansin Social- 11 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 19 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 15 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When it launched in 2014, Twitter’s Advertising Platform initially only offered app install and re-engagement ads for off-Twitter advertising. However, those…

    Nanigansin Twitter- 24 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    …, adding that this can be done by uploading lists of existing customers or high-potential leads. Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Instagram Video Ads Average 25 Seconds (Report)

    … of War, Amazon and HBO Now in the top five. On Tumblr, Mobile Strike was followed by Episode, Game of War, The Sims FreePlay and Battle Camp. Finally, the report showed that Etsy was the top app install advertiser on Pinterest in the U.S. for the quarter, followed by ipsy, Macy’s, thredUP and Sears. On Pinterest, 80 percent of the top 20 app install advertisers in the U.S. in the second quarter were identified as shopping and lifestyle apps. Sensor Tower’s complete report is available here. …

    AllFacebookin Google Facebook- 18 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … a look at how a refresh helped these four companies keep their campaigns eye-catching and effective. 1. HelloFresh: Showcasing Before and After Refreshing your ads doesn’t mean you need to start back at square one. Sometimes you can take elements from your original ad and remix them in order to retain familiarity – but add a twist. HelloFresh…

    Nanigansin Social Facebook- 14 readers -
  • How To Drive Mobile Game Downloads With Mobile App Install Ads

    … (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been quick to adopt new ad types like video and carousel app install ads: If you’re also scaling your mobile app install ad spend this year, here are creative tips that can help you…

    Nanigansin Social How To's- 21 readers -
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