Mobile App Installs

    • Universal App Campaigns Vs. Mobile App Install Campaigns

      May 18, 2017 How many apps do you have on your smartphone or tablet? How many of those apps do you use on a regular basis? While I don’t know how many apps I have, I can honestly say I use 30% or less on a regular basis. No matter how many apps you have on your device, the fact of the matter is that before you ever downloaded them, they had to have been placed in front of ...

      PPC Heroin Social- 11 readers -
  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … of this report, TUNE defined an organic install as one that is “not primarily motivated and facilitated by a paid ad.” These organic installs can come from direct searches on app stores, unpaid links on social media and other channels. Based on its data, TUNE determined the percentage of app installs that result from paid app install campaigns…

    AllTwitterin Mobile- 18 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, advertisers that want to drive website clicks, conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors–whether they’re on Twitter, or engaging with thousands of mobile apps and websites. We’re also introducing new creative formats to help direct-response advertisers better…

    David Cohen/ Inside Facebookin Twitter- 23 readers -
  • 4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

    … that Twitter users engage 24% more with apps than the average smartphone owner. Advertising on Twitter isn’t just a smart way to gain app or mobile game downloads; it’s also a great place to find users who are more likely to use your app and have a greater lifetime value (LTV). How can you craft ads to reach this coveted group of active Twitter users? Use…

    Nanigansin Social Twitter- 16 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … breakout new apps in similar categories. They also take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions. eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigans- 20 readers -
  • 5 Instagram MAI Ad Examples And What They Teach Mobile App Marketers

    … Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns…

    Nanigansin Social- 15 readers -
  • Online Advertising Acronyms And Terms Glossary

    … event – The pixel that fires when a user completes an action on your site or mobile app. Cost per action (CPA) – Ad bid type where you pay for a specified action like registration, newsletter sign-up, etc. Learn more Cost per click (CPC) – Ad bid type where you pay for the amount of people who click on your ad. Read more Cost per install (CPI…

    Nanigans- 23 readers -
  • Action! How to Choose the Video Ad That’s Right for You

    …, and engagement across desktop and mobile ad channels. Video ads offer something that standard link or photo ads cannot: a highly engaging storytelling vehicle that customers can both see and hear. But what are your best options as an advertiser, and how can you align your marketing objective with the optimal video ad format? Mobile App Install…

    Mike Lamy/ Nanigansin Mobile Facebook How To's- 17 readers -
  • An eCommerce Site Drives More than 88,700 Registrations in Under a Month

    …Nanigans is privileged to work with highly technical teams who are dedicated to meeting their performance goals. When an eCommerce client comes to us with monthly, quarterly, or yearly goals we pride ourselves on rising to the challenge and partnering with the client to meet and hopefully exceed their expectations. An eCommerce company not scaling…

    Jennie White/ Nanigansin Social- 14 readers -
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