Mobile App Installs

  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … is a dynamic, crowded environment where commanding a user’s extended attention is an extremely difficult task. To visually demonstrate the typical user’s attention span in this competitive market, please reference the golden retriever gif below. via Beyond driving efficient acquisition costs, Mobile App Install Campaigns must also achieve…

    PPC Heroin Social Facebook- 11 readers -
  • Universal App Campaigns Vs. Mobile App Install Campaigns

    … to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns. What Are They? Mobile App Install Campaigns Mobile App Install campaigns give you the ability to promote iOS and Android apps across the Display Network, Search Network and YouTube…

    PPC Heroin Social- 20 readers -
  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 21 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … API partners. VAST is a universal protocol that standardizes communication between ad servers and video players. With this feature, advertisers can programmatically have their pre-roll ads served in front of premium content with hundreds of publishers. The ability to use VAST (exclusively available via the Ads API and currently in beta in the U.S…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • 4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates…

    Nanigansin Social Twitter- 18 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    …? Cavazzani offered recommendations in a recent webinar with App Annie. Here’s his advice for app developers and marketers hoping for runaway success: 1. Leverage User Generated Content To Grow A Community Of Engaged Players Cavazzani says Trivia Crack encouraged user engagement with the addition of The Question Factory, a feature that allowed users…

    Nanigans- 21 readers -
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