Mobile App Journey

  • How Mobile Users Discover, Engage and Abandon Apps (Infographic)

    … and reviews or ratings. Most apps are uninstalled because it crashes or hangs, or because the registration process is too complicated. Ecommerce apps have a 77 percent install-to-registration rate, but only a 2.1 percent install-to-purchase rate, which indicates that companies need to do better at solving issues within their apps. To see what drives users to make multiple purchases, or to see actionable tips for every stage in the app journey, view the infographic below. Image courtesy of Shutterstock. …

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