Mobile App Marketing

  • Setting Up Apple Search Ads (for AdWords Experts)

    … Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign. Apple Search Ads features and functionality Here are some of the nuances associated…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Making Better Apps With Apple Search Ads Data

    … marketing mix; provided a quickstart guide to Apple Search Ads for AdWords experts; and shared tips for mobile app marketers on how to influence the ad creative of Apple Search Ads. The app development status quo Current developer tools like iTunes Connect and App Analytics offer little insight into who’s downloading apps and why. Third-party tools like…

    Karen Amundson/ BoostBlog- 5 readers -
  • Creative for Apple Search Ads

    … Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords…

    Karen Amundson/ BoostBlog- 15 readers -
  • Apple Search Ads for AdWords Experts

    … Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search Ads vs. AdWords…

    Karen Amundson/ BoostBlog- 14 readers -
  • Apple Search Ads: Adding Them to Your Mobile App Marketing Mix

    … app marketing mix. Why now is the time to test Apple Search Ads The first couple weeks have proved fruitful for advertisers using Apple Search Ads. The new advertising platform has also given smaller budget brands an opportunity to purchase ad space on certain keywords, landing them in a top position in search results. According to Mobile Action…

    Karen Amundson/ BoostBlogin Mobile- 15 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • YouTube Mobile App Marketing

    Marketers have historically been concerned with driving mobile app downloads. However, users’ devices have become so super-saturated with apps, one in four installed mobile apps are never used. It’s time to come up with better strategies for engaging the right users and keeping them interested. It’s well-worth considering YouTube as part of your mobile app marketing strategy.

    Karen Amundson/ BoostBlog- 24 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • What Apple Search Ads Mean for Mobile Advertisers

    … Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change. Why Apple Search Ads and why now…

    Karen Amundson/ BoostBlog- 14 readers -
  • 6 Workouts To Strengthen Your Mobile Strategy

    Ok marketers, the year’s in full swing so it’s time to get your mobile strategy in shape. In 2015, mobile traffic for the first time exceeded that of desktop (source: ComScore). 100% of Facebook’s revenue growth comes from smartphones and tablets (source: Statesman). Plus, with Mobilegeddon, Google has conveyed a strong message – non-mobile-friendly sites will disappear from top results.

    Jeffbullas's Blog- 19 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … breakout new apps in similar categories. They also take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions. eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigans- 15 readers -
  • How to Market Your Mobile App

    … to dominate the mobile market. Implement the suggestions within the infographic of Guide to Promote Your Mobile App to realize your app’s success. Mofluid develops the most popular Magento Mobile App extension and put together this advice on marketing your mobile application. Before you ever even begin designing and developing your mobile app…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • 3 Takeaways From Forrester’s State Of Mobile Apps For Retailers Report

    … As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just…

    Nanigans- 12 readers -
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