Mobile App Marketing

    • Creative for Apple Search Ads

      Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts wanting to start using Search Ads.

      Karen Amundson/ BoostBlog- 15 readers -
    • Setting Up Apple Search Ads (for AdWords Experts)

      Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign. Apple Search Ads features and functionality Here are some of the nuances associated with Apple Search Ads—generally mo ...

      Karen Amundson/ BoostBlogin Paid Search- 10 readers -
    • Making Better Apps With Apple Search Ads Data

      What if, before developing an app, you knew exactly which features users wanted, and clearly understood app use-cases? Would having this information up-front influence your product roadmap? Could you leverage the information to build apps that more easily gain traction in the marketplace and save money on dev resources? Although there’s no crystal ball for this information, the data available t.

      Karen Amundson/ BoostBlog- 5 readers -
  • Apple Search Ads for AdWords Experts

    … Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search Ads vs. AdWords…

    Karen Amundson/ BoostBlog- 12 readers -
  • Apple Search Ads: Adding Them to Your Mobile App Marketing Mix

    … In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile…

    Karen Amundson/ BoostBlogin Mobile- 13 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • YouTube Mobile App Marketing

    … of your mobile app marketing strategy. Half of YouTube’s one-billion-strong audience is on mobile. What’s more, this mobile audience is highly engaged, with each user spending an average of more than 40 minutes per viewing session. Today, Boost Media explores YouTube mobile app marketing capabilities and other mobile app promotion options through…

    Karen Amundson/ BoostBlogin YouTube- 21 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s an investment that should be working to grow your business. You may be tempted to calculate that the cost to acquire a new customer is a certain dollar amount, and then the profit…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • What Apple Search Ads Mean for Mobile Advertisers

    … Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change. Why Apple Search Ads and why now…

    Karen Amundson/ BoostBlog- 13 readers -
  • 6 Workouts To Strengthen Your Mobile Strategy

    … that will help your projects get back into shape and strengthen your mobile marketing strategy. If you are dedicated, you’ll be faster than your competitors and you’ll become more flexible for future developments. 1. Tone up your mobile site After the recent Google search algorithm changes, it is clear that a great desktop site has less and less…

    Jeffbullas's Blogin Mobile- 17 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … breakout new apps in similar categories. They also take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions. eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigans- 13 readers -
  • How to Market Your Mobile App

    … to dominate the mobile market. Implement the suggestions within the infographic of Guide to Promote Your Mobile App to realize your app’s success. Mofluid develops the most popular Magento Mobile App extension and put together this advice on marketing your mobile application. Before you ever even begin designing and developing your mobile app…

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
  • 3 Takeaways From Forrester’s State Of Mobile Apps For Retailers Report

    … As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just…

    Nanigans- 12 readers -
  • How To Generate Your Next Website or App Idea with Balsamiq

    …... The post How To Generate Your Next Website or App Idea with Balsamiq appeared first on IMGRIND. More Useful Posts From IMGrind 25 Most Popular Apps For Freelancers #infographic How To Get Massive Exposure And Generate Tons Of Leads On LinkedIn How To Create A Website That Smokes Your Competitors How To Make Custom Animated Preloaders For Your Website 5 Tips On How To Generate Good Ideas …

    IMGRINDin How To's- 8 readers -
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