Mobile App Marketing

  • The Key to Better Mobile Search Marketing Results: 10 Quick Tips

    When any business starts this adventure we call “marketing”, they have to cover the basics before doing anything else. They need to define: Who is my target audience? What is their pain? How do I solve that pain? But once you’ve established who your audience is and how you can help, you then need to determine how to effectively deliver your messaging to that target audience.

    Jeffbullas's Blog- 27 readers -
  • Setting Up Apple Search Ads (for AdWords Experts)

    … Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign. Apple Search Ads features and functionality Here are some of the nuances associated…

    Karen Amundson/ BoostBlogin Paid Search- 20 readers -
  • Making Better Apps With Apple Search Ads Data

    … marketing mix; provided a quickstart guide to Apple Search Ads for AdWords experts; and shared tips for mobile app marketers on how to influence the ad creative of Apple Search Ads. The app development status quo Current developer tools like iTunes Connect and App Analytics offer little insight into who’s downloading apps and why. Third-party tools like…

    Karen Amundson/ BoostBlog- 10 readers -
  • Creative for Apple Search Ads

    … of Apple Search Ads, you’ll want to approach keyword research with both a paid and organic lense. Due to the way Apple serves up app ads on its new advertising platform, keywords used in your meta descriptions will impact both types of listings. The more closely you can align keywords you target and keywords in your metadata with the keywords people…

    Karen Amundson/ BoostBlog- 21 readers -
  • Apple Search Ads for AdWords Experts

    … Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search Ads vs. AdWords…

    Karen Amundson/ BoostBlog- 29 readers -
  • Apple Search Ads: Adding Them to Your Mobile App Marketing Mix

    … app marketing mix. Why now is the time to test Apple Search Ads The first couple weeks have proved fruitful for advertisers using Apple Search Ads. The new advertising platform has also given smaller budget brands an opportunity to purchase ad space on certain keywords, landing them in a top position in search results. According to Mobile Action…

    Karen Amundson/ BoostBlogin Mobile- 26 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • YouTube Mobile App Marketing

    … of your mobile app marketing strategy. Half of YouTube’s one-billion-strong audience is on mobile. What’s more, this mobile audience is highly engaged, with each user spending an average of more than 40 minutes per viewing session. Today, Boost Media explores YouTube mobile app marketing capabilities and other mobile app promotion options through…

    Karen Amundson/ BoostBlogin YouTube- 43 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … Value ARPU = Average Revenue Per User. Revenue may come from the application cost, subscription-based revenue, in-app purchases, or advertising revenue. Churn = Percent of customer lost over a given period. Subscription-based applications often annualize their revenue, churn, and expenses. If you’re developing a mobile application, here’s…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • What Apple Search Ads Mean for Mobile Advertisers

    … Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change. Why Apple Search Ads and why now…

    Karen Amundson/ BoostBlog- 23 readers -
  • 6 Workouts To Strengthen Your Mobile Strategy

    … that will help your projects get back into shape and strengthen your mobile marketing strategy. If you are dedicated, you’ll be faster than your competitors and you’ll become more flexible for future developments. 1. Tone up your mobile site After the recent Google search algorithm changes, it is clear that a great desktop site has less and less…

    Jeffbullas's Blogin Mobile- 25 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … Etermaxfounder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation…

    Nanigans- 21 readers -
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