Mobile App Marketing

  • The Key to Better Mobile Search Marketing Results: 10 Quick Tips

    … of them, but they quickly bounce off your site after a single page view. What’s going on here? Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it’s not done with the utmost of care. I’ll tackle some of the obstacles marketers face…

    Jeffbullas's Blogin Mobile- 23 readers -
  • Setting Up Apple Search Ads (for AdWords Experts)

    … can be created as part of a campaign “group” which is like an account in AdWords. But, all campaign groups are billed under a single invoice. Agencies wishing to manage multiple Apple Search Ads programs on behalf of different clients will have to pay media spend and manage billing themselves, which can be paid by credit card. Large advertisers…

    Karen Amundson/ BoostBlogin Paid Search- 20 readers -
  • Making Better Apps With Apple Search Ads Data

    … no crystal ball for this information, the data available through Apple Search Ads is a step in the right direction toward gaining clarity on user wants and needs. Boost Media shares why as part of our multi-part series on the recently released Apple Search Ads. In previous installments, we outlined ideas on incorporating Apple Search Ads into your…

    Karen Amundson/ BoostBlog- 9 readers -
  • Creative for Apple Search Ads

    … Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords…

    Karen Amundson/ BoostBlog- 21 readers -
  • Apple Search Ads for AdWords Experts

    … Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search Ads vs. AdWords…

    Karen Amundson/ BoostBlog- 25 readers -
  • Apple Search Ads: Adding Them to Your Mobile App Marketing Mix

    … In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile…

    Karen Amundson/ BoostBlogin Mobile- 22 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • YouTube Mobile App Marketing

    … of your mobile app marketing strategy. Half of YouTube’s one-billion-strong audience is on mobile. What’s more, this mobile audience is highly engaged, with each user spending an average of more than 40 minutes per viewing session. Today, Boost Media explores YouTube mobile app marketing capabilities and other mobile app promotion options through…

    Karen Amundson/ BoostBlogin YouTube- 37 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … Value ARPU = Average Revenue Per User. Revenue may come from the application cost, subscription-based revenue, in-app purchases, or advertising revenue. Churn = Percent of customer lost over a given period. Subscription-based applications often annualize their revenue, churn, and expenses. If you’re developing a mobile application, here’s…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • What Apple Search Ads Mean for Mobile Advertisers

    … Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change. Why Apple Search Ads and why now…

    Karen Amundson/ BoostBlog- 22 readers -
  • 6 Workouts To Strengthen Your Mobile Strategy

    … that will help your projects get back into shape and strengthen your mobile marketing strategy. If you are dedicated, you’ll be faster than your competitors and you’ll become more flexible for future developments. 1. Tone up your mobile site After the recent Google search algorithm changes, it is clear that a great desktop site has less and less…

    Jeffbullas's Blogin Mobile- 22 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … Etermaxfounder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation…

    Nanigans- 20 readers -
  • How to Market Your Mobile App

    … to dominate the mobile market. Implement the suggestions within the infographic of Guide to Promote Your Mobile App to realize your app’s success. Mofluid develops the most popular Magento Mobile App extension and put together this advice on marketing your mobile application. Before you ever even begin designing and developing your mobile app…

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
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