Mobile App Marketing

  • The Key to Better Mobile Search Marketing Results: 10 Quick Tips

    … of them, but they quickly bounce off your site after a single page view. What’s going on here? Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it’s not done with the utmost of care. I’ll tackle some of the obstacles marketers face…

    Jeffbullas's Blogin Mobile- 27 readers -
  • Setting Up Apple Search Ads (for AdWords Experts)

    … Previously, Boost Media shared an overview of Apple Search Ads vs. AdWords to help search marketers understand the new app advertising platform. Now, it’s time to delve deeper into the nuances to help you set up and manage your first Apple Search Ads campaign. Apple Search Ads features and functionality Here are some of the nuances associated…

    Karen Amundson/ BoostBlogin Paid Search- 20 readers -
  • Making Better Apps With Apple Search Ads Data

    … no crystal ball for this information, the data available through Apple Search Ads is a step in the right direction toward gaining clarity on user wants and needs. Boost Media shares why as part of our multi-part series on the recently released Apple Search Ads. In previous installments, we outlined ideas on incorporating Apple Search Ads into your…

    Karen Amundson/ BoostBlog- 10 readers -
  • Creative for Apple Search Ads

    … Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords…

    Karen Amundson/ BoostBlog- 22 readers -
  • Apple Search Ads for AdWords Experts

    … Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search Ads vs. AdWords…

    Karen Amundson/ BoostBlog- 30 readers -
  • Apple Search Ads: Adding Them to Your Mobile App Marketing Mix

    In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile app marketing mix.

    Karen Amundson/ BoostBlog- 26 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • YouTube Mobile App Marketing

    … of your mobile app marketing strategy. Half of YouTube’s one-billion-strong audience is on mobile. What’s more, this mobile audience is highly engaged, with each user spending an average of more than 40 minutes per viewing session. Today, Boost Media explores YouTube mobile app marketing capabilities and other mobile app promotion options through…

    Karen Amundson/ BoostBlogin YouTube- 43 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • What Apple Search Ads Mean for Mobile Advertisers

    … Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change. Why Apple Search Ads and why now…

    Karen Amundson/ BoostBlog- 23 readers -
  • 6 Workouts To Strengthen Your Mobile Strategy

    Ok marketers, the year’s in full swing so it’s time to get your mobile strategy in shape. In 2015, mobile traffic for the first time exceeded that of desktop (source: ComScore). 100% of Facebook’s revenue growth comes from smartphones and tablets (source: Statesman). Plus, with Mobilegeddon, Google has conveyed a strong message – non-mobile-friendly sites will disappear from top results.

    Jeffbullas's Blog- 25 readers -
  • 3 App Marketing Tips From The Developer of Trivia Crack

    … Etermaxfounder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation…

    Nanigans- 21 readers -
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