Mobile App Retention

  • Flurry: Real-Time Analytics for Mobile Applications

    … a collection of apps, Flurry allows you to manage your entire App Portfolio. Events – Track in-app actions your users take and gain insight from how they are using your app. Understand and visualize usage trends, how users progress through the app and what events they are conducting with User Path analysis. Segment user actions by app version, usage…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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