Mobile App Retention

  • Flurry: Real-Time Analytics for Mobile Applications

    …. Retention – Measure user churn within your app. Understand the percentage of users that come back to your app to assess the vitality of your business. Layer on Segments to dive deep on specific user groups or acquisition channels. Segments – Analyze how different groups of app users vary in their usage and behavior. Build and layer segments across Usage…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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