Mobile App Retention

  • Flurry: Real-Time Analytics for Mobile Applications

    … a collection of apps, Flurry allows you to manage your entire App Portfolio. Events – Track in-app actions your users take and gain insight from how they are using your app. Understand and visualize usage trends, how users progress through the app and what events they are conducting with User Path analysis. Segment user actions by app version, usage…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … and engagement. No need to reinvent the wheel! It’s just my opinion, but I don’t believe you should pay too much attention to these benchmarks on retention… other than you absolutely have to beat them. These are based on thousands and thousands of crap mobile applications getting mass produced on a daily basis. With that in mind, I think there are three…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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