Mobile App Retention

  • Flurry: Real-Time Analytics for Mobile Applications

    …. Retention – Measure user churn within your app. Understand the percentage of users that come back to your app to assess the vitality of your business. Layer on Segments to dive deep on specific user groups or acquisition channels. Segments – Analyze how different groups of app users vary in their usage and behavior. Build and layer segments across Usage…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … and engagement. No need to reinvent the wheel! It’s just my opinion, but I don’t believe you should pay too much attention to these benchmarks on retention… other than you absolutely have to beat them. These are based on thousands and thousands of crap mobile applications getting mass produced on a daily basis. With that in mind, I think there are three…

    Douglas Karr/ Marketing Technology Blog- 18 readers -