Mobile App Retention

  • Flurry: Real-Time Analytics for Mobile Applications

    …, Retention, Funnels, and User Acquisition reporting to understand which set of users are most valuable to your business and what they are doing in your app. Interests – Get to know your users. Leverage Flurry Personas to understand user interest and intent. Personas are populated by users who exhibit recent usage patterns within a specific…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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