Mobile App Roi

  • How to Calculate the Lifetime Value of Your Mobile App User

    … to boost retention. Raja Manoharan, Dot Com Infoway Once you understand the lifetime value of your customer, measure your churn rate, analyze the cost to acquire a customer, you will understand the investment you’re making and the average return on that investment. You can then make adjustments to any one or all of the variables. You may need…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • How to Measure the ROI of Mobile Apps

    … that enterprise mobility truly adds up. Jason Evans, SVP, Strategy & Innovation Management This infographic from Kony walks the marketer through all the different aspects of calculating the Return on Investment for developing a mobile application using the NPV (Net Present Value) methodology. For more information, be sure to download Kony’s Whitepaper Measuring Mobile: Quantifying the Success of Your Mobile Initiative. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 7 readers -
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