Mobile App Roi

  • How to Calculate the Lifetime Value of Your Mobile App User

    … calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s an investment that should be working to grow your business. You may be tempted to calculate that the cost to acquire a new customer is a certain dollar amount, and then the profit…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • How to Measure the ROI of Mobile Apps

    … that enterprise mobility truly adds up. Jason Evans, SVP, Strategy & Innovation Management This infographic from Kony walks the marketer through all the different aspects of calculating the Return on Investment for developing a mobile application using the NPV (Net Present Value) methodology. For more information, be sure to download Kony’s Whitepaper Measuring Mobile: Quantifying the Success of Your Mobile Initiative. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 6 readers -
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