Mobile App Roi

  • How to Calculate the Lifetime Value of Your Mobile App User

    … Value ARPU = Average Revenue Per User. Revenue may come from the application cost, subscription-based revenue, in-app purchases, or advertising revenue. Churn = Percent of customer lost over a given period. Subscription-based applications often annualize their revenue, churn, and expenses. If you’re developing a mobile application, here’s…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • How to Measure the ROI of Mobile Apps

    … We’re working with a partner company on developing a mobile application for Android and iOS right now. While we’ve done our own apps, this custom app is requiring quite a bit more attention than we had imagined. I think it’s taking longer to work on the marketing, submission, and publishing of the mobile application than the app development time…

    Douglas Karr/ Marketing Technology Blogin How To's- 7 readers -
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