Mobile App Roi

  • How to Calculate the Lifetime Value of Your Mobile App User

    … Value ARPU = Average Revenue Per User. Revenue may come from the application cost, subscription-based revenue, in-app purchases, or advertising revenue. Churn = Percent of customer lost over a given period. Subscription-based applications often annualize their revenue, churn, and expenses. If you’re developing a mobile application, here’s…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How to Measure the ROI of Mobile Apps

    … that enterprise mobility truly adds up. Jason Evans, SVP, Strategy & Innovation Management This infographic from Kony walks the marketer through all the different aspects of calculating the Return on Investment for developing a mobile application using the NPV (Net Present Value) methodology. For more information, be sure to download Kony’s Whitepaper Measuring Mobile: Quantifying the Success of Your Mobile Initiative. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 7 readers -
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