Mobile App Segmentation

  • Flurry: Real-Time Analytics for Mobile Applications

    … If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need for additional integration as you use third party platforms. And if you’ve developed…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Leanplum: A/B Test Your Mobile Content and Messaging

    … messaging and launch campaigns in real-time, or create specific time- and event-based triggers. Mobile App Analytics – analyze data based on past behavior, device type, geography, traffic source, and custom user attributes. Create conversion funnels, segment based on behavior or time, and view common metrics. Click to view slideshow. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Mobile Content- 7 readers -
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