Mobile App Segmentation

  • Flurry: Real-Time Analytics for Mobile Applications

    … If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need for additional integration as you use third party platforms. And if you’ve developed…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Leanplum: A/B Test Your Mobile Content and Messaging

    … additional development and a new release. There are alternatives out there, though. Leanplum is a fully-integrated optimization solution for mobile apps to assist companies in deploying mobile applications where they can test, analyze, schedule and personalize the user experience and messaging. Leanplum’s Platform allows for Personalization, Testing…

    Douglas Karr/ Marketing Technology Blogin Mobile Content- 7 readers -
Get the top posts daily into your mailbox!