Mobile App Segmentation

  • Flurry: Real-Time Analytics for Mobile Applications

    … If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need for additional integration as you use third party platforms. And if you’ve developed…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Leanplum: A/B Test Your Mobile Content and Messaging

    … with no need for re-submission to the App store and an integrated asset library. This also includes a flexible data modeling API. Mobile Marketing Automation – Create, automate, and test targeted mobile in-app messages and push notifications to optimize user engagement, retention and brand loyalty. Along with A/B testing the messaging, you can update…

    Douglas Karr/ Marketing Technology Blogin Mobile Content- 4 readers -