Mobile Application Ads

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 36 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions. The social network said in a post on its developer blog that device-level targeting should be available "in the next few days," with Software…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Revamps Mobile App Ads, Announces Change To Domain Insights

    … Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. The social network said in a post on its developer blog that mobile app ads will have to be connected to Facebook pages, contain social context (such as indicating when that page is liked…

    David Cohen/ AllFacebookin Social- 8 readers -
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