Mobile Application Ads

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … advertisers will not be able to get device level reporting from MMPs. On Aug. 20, the change will go into effect for all advertisers. Our recommended solution for measuring the impact of your Facebook mobile app ads is to continue to use an MMP and Facebook Analytics for Apps. We will continue to work closely with all of our measurement partners…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media…

    David Cohen/ AllFacebook- 3 readers -
  • Facebook Begins Migrating Mobile App Ads to New Format, Unveils App Ads Helper Tool

    Facebook announced in a post on its developer blog that the migration to the new format for mobile application ads is underway, and the social network offered some best practices and unveiled a new tool, the app ads helper. As we previously announced, we've made the mobile app ad unit look consistent with Facebook's other ad offerings by adding social context and like, comment ...

    David Cohen/ AllFacebook- 12 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    …. As a result, we are enhancing our mobile targeting for developers. Available in the next few days, you will be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s or HTC One. For example, you can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi. Previously…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Revamps Mobile App Ads, Announces Change To Domain Insights

    … Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. The social network said in a post on its developer blog that mobile app ads will have to be connected to Facebook pages, contain social context (such as indicating when that page is liked…

    David Cohen/ AllFacebookin Social- 8 readers -
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