Mobile Application Ads

  • Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

    Facebook announced the expansion of the use of video creative in desktop application ads and the use of its carousel format in mobile app ads. The social network introduced the use of video for desktop app ads in early May, for \"select partners,\" and principal, monetization Robby Banks said in a developer blog post that the option is now available to all partners, via Power ...

    David Cohen/ Inside Facebook- 25 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … is becoming more prevalent, with Facebook now accessed the most through mobile devices. As the trend continues, we believe people-based measurement — focusing on audiences instead of devices — is the foundation for determining advertising effectiveness across all of digital. As a result, we are changing reporting for mobile app ads to make them…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … into the app. Leveraging app events, Game Insight generated dynamic custom audiences of people who had made a purchase in the app in the past, but who hadn’t opened the game recently. Using these audiences and mobile app engagement ads, they were able to successfully re-engage players, resulting in a 5 percent increase of daily active users and an 800…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media…

    David Cohen/ AllFacebook- 4 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    …, you could only target iOS or Android, minimum OS version and Wi-Fi-only users. Greater return on investment: You will be able to reach the most relevant users and optimize your bids by bidding separately per device. App Insights at the device level: You can identify which devices are working best for your app with App Insights and target those…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Revamps Mobile App Ads, Announces Change To Domain Insights

    … Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. The social network said in a post on its developer blog that mobile app ads will have to be connected to Facebook pages, contain social context (such as indicating when that page is liked…

    David Cohen/ AllFacebookin Social- 8 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic