Mobile Application Ads

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … is becoming more prevalent, with Facebook now accessed the most through mobile devices. As the trend continues, we believe people-based measurement — focusing on audiences instead of devices — is the foundation for determining advertising effectiveness across all of digital. As a result, we are changing reporting for mobile app ads to make them…

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    … engineer Ramkumar Natarajan provided more details in a post on the Facebook developer blog: We’re now making it even easier for iOS developers to implement app events in their apps. With the newest version of the iOS SDK (software-development kit), it’s now possible to automatically collect app events for in-app purchases. Developers can choose to enable…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 30 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Engineer Jun Li detailing the new options: App developers have seen a lot of success with Facebook's mobile app ads, largely because of Facebook's precise targeting abilities for mobile app ads. In order to get high-quality installs or engagement within an app, it is very important to reach the right people with the most relevant message…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Revamps Mobile App Ads, Announces Change To Domain Insights

    … Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. The social network said in a post on its developer blog that mobile app ads will have to be connected to Facebook pages, contain social context (such as indicating when that page is liked…

    David Cohen/ AllFacebookin Social- 8 readers -
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