Mobile Application Install Ads

  • Facebook Adds 2 Global Ad-Targeting Features

    … to those regions and optimize delivery to countries with the greatest returns. Finally, the social network introduced resources for advertisers looking to expand their global targeting: international marketing webinars and a handbook with information on targeting the right users in new countries. Advertisers: What are your thoughts on these new options from Facebook? Image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … them directly into your app experience. If you’re running action-based ads, the updated overlay helps drive valuable traffic to your website or app. The overlay is automatically included on all photo and carousel ads, so there’s no action needed to include the overlay in your ads. You can go into Ads Manager and manually edit your campaigns to include…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … and video products and ways to approach creativity on the platform. During the Performance Marketing webinar, our product team will give advertisers solutions for driving website clicks and conversions, as well as mobile application installs and engagement. This is helpful for any business trying to drive action with ads on Instagram. In addition…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 11 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Instagram Tops 200,000 Advertisers

    … Instagram announced Wednesday that it now has more than 200,000 advertisers in more than 200 countries, with three-quarters of them from outside of the U.S. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 60 percent of its users learn about products and services on Instagram and 75 percent…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Instagram Ad Performance Similar to Facebook (Report)

    … generating slightly higher CTRs, while prices trended higher for gaming advertisers. Nanigans also examined the performance of mobile application install ads on Instagram, finding that its 10 largest spenders in the category saw lower costs per install than Facebook, while spending just 4 percent less. Readers: What did you think of Nanigans’ findings? …

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • Bing Announces Support for Facebook’s App Links

    … to continue investing in the App Links ecosystem and add App Links support to more Facebook products and services. We recently made it simpler for advertisers on Facebook to deep link directly to their content from mobile app install ads. For example, a travel app can run a Facebook ad promoting a trip to San Francisco, and then send people directly…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 3 readers -
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