Mobile Application Install Ads

  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    …, adding that this can be done by uploading lists of existing customers or high-potential leads. Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … on the click on the overlay, not the initial tap. Consumers can take action on your ads one of two ways—either by tapping once on the ad’s photo to reveal the overlay or by clicking on the call-to-action button. The majority of clicks occur on the call-to-action button you select, which will take users either directly to your website, the app or deep-link…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … and video products and ways to approach creativity on the platform. During the Performance Marketing webinar, our product team will give advertisers solutions for driving website clicks and conversions, as well as mobile application installs and engagement. This is helpful for any business trying to drive action with ads on Instagram. In addition…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 16 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Instagram Tops 200,000 Advertisers

    … will take actions after viewing Instagram posts, including visiting websites, searching, shopping or sharing with friends. Instagram also shared some advertiser success stories in its blog post: In Germany, supermarket REWE ran ads on Instagram to show young mothers how to make simple meals using its products. The combination of tasty photos…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Instagram Ad Performance Similar to Facebook (Report)

    … generating slightly higher CTRs, while prices trended higher for gaming advertisers. Nanigans also examined the performance of mobile application install ads on Instagram, finding that its 10 largest spenders in the category saw lower costs per install than Facebook, while spending just 4 percent less. Readers: What did you think of Nanigans’ findings? …

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Bing Announces Support for Facebook’s App Links

    … that Bing expanded its search index to include apps and app actions, enabling content from App Links-enabled apps to appear in its search results. Nancy Xiao of Parse’s developer marketing team added in the blog post that the move by Bing should help drive more app installs and boost engagement and re-engagement for apps, writing: We’re going…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … than single-image link ads and costs per click 20 percent to 30 percent lower. Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent. Mobile app install ads and engagement ads in the carousel format are now available via its ads application-programming interface…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
  • REPORT: Mobile Ad Budgets for Facebook, Twitter Soar in 3Q

    Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.

    David Cohen/ AllFacebook- 17 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web