Mobile Application Install Ads

  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    … Facebook introduced two new features to aid advertisers seeking to target new countries. The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in the countries they are already targeting…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … including the advertiser’s Facebook page and desired destination URL, adding that for mobile application install ads, “view in App Store” will appear for iOS apps and “view in Play Store” for Android offerings. Instagram offered more details in the blog post: To make sure quality customers take action from your ads, we charge advertisers based…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … Advertising on Instagram is humming along, and the Facebook-owned photo- and video-sharing network announced two webinars to help more businesses get started. The two webinars announced by Instagram in a blog post are: Brand Building on Instagram, March 17, 9:30 a.m. PT/12:30 p.m. ET. Click here to sign up. Performance Marketing on Instagram…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 13 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Instagram Ad Performance Similar to Facebook (Report)

    … generating slightly higher CTRs, while prices trended higher for gaming advertisers. Nanigans also examined the performance of mobile application install ads on Instagram, finding that its 10 largest spenders in the category saw lower costs per install than Facebook, while spending just 4 percent less. Readers: What did you think of Nanigans’ findings? …

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Bing Announces Support for Facebook’s App Links

    … to continue investing in the App Links ecosystem and add App Links support to more Facebook products and services. We recently made it simpler for advertisers on Facebook to deep link directly to their content from mobile app install ads. For example, a travel app can run a Facebook ad promoting a trip to San Francisco, and then send people directly…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
Get the top posts daily into your mailbox!