Mobile Application Install Ads

  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    …, adding that this can be done by uploading lists of existing customers or high-potential leads. Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … Instagram added more information to the overlay on its action-driving ads, which previously only supported “go to website” or “go to app store.” The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that the update to the overlay, which it introduced earlier in March, now pulls in information…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Instagram Sets Two Advertising Webinars for Businesses

    … Advertising on Instagram is humming along, and the Facebook-owned photo- and video-sharing network announced two webinars to help more businesses get started. The two webinars announced by Instagram in a blog post are: Brand Building on Instagram, March 17, 9:30 a.m. PT/12:30 p.m. ET. Click here to sign up. Performance Marketing on Instagram…

    David Cohen/ AllTwitterin Affiliate Social Facebook- 17 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Instagram Ad Performance Similar to Facebook (Report)

    … How does advertising on Instagram compare with advertising on its parent company, Facebook? Nanigans, a Facebook Marketing Partner and member of the Instagram Partner Program, analyzed data from its clients that advertise on both social networks, from Aug. 1 through Oct. 31. Nanigans found that click-through rates were very similar, while ad…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Bing Announces Support for Facebook’s App Links

    Microsoft’s Bing search engine announced that it will support App Links, the open, cross-platform solution for application-to-app linking introduced by Facebook at its 2014 F8 global developer conference. Facebook said in a developer blog post that more than 1,000 developers have created more than 7 billion App Links-enabled URLs, adding that Bing expanded its search index ...

    David Cohen/ AllFacebook- 22 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … than single-image link ads and costs per click 20 percent to 30 percent lower. Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent. Mobile app install ads and engagement ads in the carousel format are now available via its ads application-programming interface…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
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