Mobile Apps

    • Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

      Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider audience – it’s quick to access, with no downloading or storage required.

      Search Engine Watch- 12 readers -
  • Point Inside Announces Personalization Tool for In-Store Marketing

    … this now more than ever,” he says. According to a 2016 survey by Sitecore and Vanson Bourne, more than one-third of adult Internet users expect the mobile apps they use to be more personalized over the next three years. Similar research from the CMO Council showed that marketers with personalized content see higher response and engagement rates…

    Stephanie Miles/ Street Fight- 21 readers -
  • Google Launches Toontastic 3D on iOS, Android

    … recorded, users have the option to add instrumental music to the scene. When a story or report is finished, users can export the project to their device’s camera roll to share it with others. In addition to creating their own stories, users can browse story ideas and watch featured stories in the app’s Idea Lab. Toontastic 3D is available to download for free on the iTunes App Store and Google Play. …

    Inside Facebookin Google- 29 readers -
  • Covet Fashion Adds Diverse New Models to Outfit Creation Platform

    … Crowdstar released an update for its mobile fashion game, Covet Fashion. The update adds 50 new models to the game, which were designed to “embrace all forms of beauty.” In Covet Fashion, users can create outfits for virtual models by selecting clothing and accessory items from more than 175 real-world brands. With this update, Crowdstar said…

    AllFacebook- 22 readers -
  • NBC News Digital Launches Updated Today App on iOS

    … as moments from the Today show itself. These moments will reportedly contain “encouraging, empowering and entertaining” content selected from the areas of news, pop culture and lifestyle. Alongside each moment, users can browse images, quotes or videos selected by the Today editorial team. In addition to adding The Digest, this update changed…

    AllTwitter- 25 readers -
  • Yelp Launches Cash Back Rewards Program

    … By Brandy Shaul on Dec. 13, 2016 - 12:30 PM Yelp launched a Cash Back rewards program, which allows consumers to receive up to 10 percent cash back on their purchases at participating businesses across the U.S. Users can sign up for the Yelp Cash Back program by visiting the program’s website, or by clicking the “Cash Back” link on the page…

    AllFacebook- 25 readers -
  • Tips for Improving Your Mobile App Popularity During The Holidays

    … and not just discarded. In this article, I will be exploring some great ways for mobile app developers to use the upcoming holiday season to their advantage and boost the overall performance of their apps in the marketplace through focused marketing. Mobile App Icon: Your First Impression When you are browsing the app store, the first thing you notice…

    Marketing Technology Blog- 14 readers -
  • Google Launches Trusted Contacts App on Android

    … Google announced the release of a new Trusted Contacts application on Android. The personal safety app allows users to share their locations with friends and family members even if they’re offline or are unable to get to their devices. With the Trusted Contacts app, a user can mark certain contacts as “trusted,” and these users will be able…

    Inside Facebookin Google- 18 readers -
  • Netflix Now Lets Mobile Users Download Content for Offline Viewing

    … Featured Jobs Social Media Director Excelle Sports New York City, New York Editorial Director, Audience Development and Engagement New York City, New York Social Media Coordinator Victoria King Public Relations Los Angeles, California Vice President, Integrated Marketing National Urban League New York City, New York Media Sales…

    AllTwitterin Content- 11 readers -
  • Sony Launches PlayStation Communities App on iOS, Android

    … Sony Interactive Entertainment announced the release of a PlayStation Communities application on iOS and Android. The app allows PlayStation 4 users to keep in touch with other gamers with similar interests. PlayStation’s communities are social groups that are focused on specific games. For instance, one group may help users find other Destiny…

    AllTwitter- 20 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … accomplish that goal and more. Measure Beyond the App Install In 2016, a staggering 23% of mobile apps are only used once in the first six months after they’re installed. If you’re investing ad budgets in user acquisition for your app, there’s a good chance you’re bringing on new users who may never engage with your app again. The ability to measure…

    Nanigans- 18 readers -
  • Yelp Update Lets Users Take ‘Yelfies,’ Share Bookmark Collections

    … with a selfie, and also includes a business’ name and Yelp star rating. When checking in to a business, a user can create a Yelfie by first taking a picture of their surroundings, and then taking a selfie, which will be added to the picture in a circle that can be dragged around the screen. Users can also move and resize the business’ name and star rating…

    AllFacebook- 21 readers -
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