Mobile Apps

    • How to Polish Mobile App Store Product Pages in Pre-launch

      Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks.

      Marketing Technology Blogin How To's- 22 readers -
  • Point Inside Announces Personalization Tool for In-Store Marketing

    … this now more than ever,” he says. According to a 2016 survey by Sitecore and Vanson Bourne, more than one-third of adult Internet users expect the mobile apps they use to be more personalized over the next three years. Similar research from the CMO Council showed that marketers with personalized content see higher response and engagement rates…

    Stephanie Miles/ Street Fight- 21 readers -
  • Google Launches Toontastic 3D on iOS, Android

    … Google launched Toontastic 3D on iOS and Android. The application allows children to create their own stories to share with others. With Toontastic 3D, users can create short stories, longer “classic” stories and science reports. Each story or report is split into multiple “scenes,” and users can prepare each scene by choosing from a variety…

    Inside Facebookin Google- 30 readers -
  • Covet Fashion Adds Diverse New Models to Outfit Creation Platform

    … Crowdstar released an update for its mobile fashion game, Covet Fashion. The update adds 50 new models to the game, which were designed to “embrace all forms of beauty.” In Covet Fashion, users can create outfits for virtual models by selecting clothing and accessory items from more than 175 real-world brands. With this update, Crowdstar said…

    AllFacebook- 24 readers -
  • NBC News Digital Launches Updated Today App on iOS

    … as moments from the Today show itself. These moments will reportedly contain “encouraging, empowering and entertaining” content selected from the areas of news, pop culture and lifestyle. Alongside each moment, users can browse images, quotes or videos selected by the Today editorial team. In addition to adding The Digest, this update changed…

    AllTwitter- 27 readers -
  • Yelp Launches Cash Back Rewards Program

    … By Brandy Shaul on Dec. 13, 2016 - 12:30 PM Yelp launched a Cash Back rewards program, which allows consumers to receive up to 10 percent cash back on their purchases at participating businesses across the U.S. Users can sign up for the Yelp Cash Back program by visiting the program’s website, or by clicking the “Cash Back” link on the page…

    AllFacebook- 26 readers -
  • The Other Guys Launches Linda Brown Interactive Story on iOS

    … Digital entertainment company The Other Guys announced the launch of Linda Brown Interactive Story on iOS. The interactive story of romance and mystery follows an up-and-coming singer named Linda Brown on her trip to Rio de Janeiro to attend her friend’s wedding. The app’s story was written by Jorge Edelstein, creator of Disney Channel show…

    AllFacebook- 20 readers -
  • Tips for Improving Your Mobile App Popularity During The Holidays

    … and not just discarded. In this article, I will be exploring some great ways for mobile app developers to use the upcoming holiday season to their advantage and boost the overall performance of their apps in the marketplace through focused marketing. Mobile App Icon: Your First Impression When you are browsing the app store, the first thing you notice…

    Marketing Technology Blog- 15 readers -
  • Google Launches Trusted Contacts App on Android

    … Google announced the release of a new Trusted Contacts application on Android. The personal safety app allows users to share their locations with friends and family members even if they’re offline or are unable to get to their devices. With the Trusted Contacts app, a user can mark certain contacts as “trusted,” and these users will be able…

    Inside Facebookin Google- 18 readers -
  • Netflix Now Lets Mobile Users Download Content for Offline Viewing

    … Featured Jobs Social Media Director Excelle Sports New York City, New York Editorial Director, Audience Development and Engagement New York City, New York Social Media Coordinator Victoria King Public Relations Los Angeles, California Vice President, Integrated Marketing National Urban League New York City, New York Media Sales…

    AllTwitterin Content- 12 readers -
  • Sony Launches PlayStation Communities App on iOS, Android

    … Sony Interactive Entertainment announced the release of a PlayStation Communities application on iOS and Android. The app allows PlayStation 4 users to keep in touch with other gamers with similar interests. PlayStation’s communities are social groups that are focused on specific games. For instance, one group may help users find other Destiny…

    AllTwitter- 21 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … accomplish that goal and more. Measure Beyond the App Install In 2016, a staggering 23% of mobile apps are only used once in the first six months after they’re installed. If you’re investing ad budgets in user acquisition for your app, there’s a good chance you’re bringing on new users who may never engage with your app again. The ability to measure…

    Nanigans- 18 readers -
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